• Oct 28, 2010
Nissan Cube S – Click above for high-res image gallery

At one time there were high hopes in the UK for the current generation Nissan Cube. But in the year since its entry into the market, the quirky little box on wheels has experienced putrid sales. We're talking a reported 686 units sold. In a year. And with no diesel version on the way.

Auto Express reports that the Cube has been so unsuccessful on the Island Nation that dealers won't be required to have a Cube on site for demonstration purposes. And if dealers can sell twice as many copies of the also-quirky Juke in one month (1,617 were sold in September alone) as the Cube in an entire year, we can't see to many dealers asking for a Cube if they don't need one.

Does this news mean anything for the future of the Cube in the U.S.? Nearly 20,000 copies of the boxy little runabout have been sold so far this year; probably not a poor enough showing for the Cube to be shown the door, but nothing much worth bragging about, either.



Photos Copyright ©2009 Alex Núñez / Weblogs, Inc.

[Source: Auto Express]


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    • 1 Second Ago
  • 41 Comments
      • 4 Years Ago
      I know everyone will attack me again, but I must retell my naughty story. The first one of these monstrosities I saw in a parking lot, I left a note on its windshield, saying, "I kept watching to see if thirty or forty clowns were going to jump out of this monstrosity." I guess soon I will be able to do the same to the Juke, and still waiting to see that newest Q56 or whatever that aborted train locomotive is called, though I will say "100" clowns because of its size!
        • 4 Years Ago
        That's freakin hilarious... I will do the same next time I see some ricer boy POS car too haha...
      • 4 Years Ago
      It sold that many in the US? Never would have thought.
        • 4 Years Ago
        OK, let's not just "think" and pull stuff out of our sphincter when it comes to numbers that are easily verified via the makers' PR websites. Real stats YTD:

        soul: 49,024
        cube: 19,521
        xB: 15,803
        • 4 Years Ago
        xB gen-2 was ruined by Toyota, so they deserved their bad sales numbers. Soul replaced xB more or less. Cube has not been sold as long as the Soul, so it doesn't surprise me that fewer are aware of it as the Soul. Lastly, the Soul is the more attractive of the two. The numbers and rankings do ring true to me.
        • 4 Years Ago
        The Soul sold something like 35,000 units (almost double) so far this year, and I think the xB is in that neighborhood as well.
        • 4 Years Ago
        no, it wold that many.

        that and the wrong too.


        editing is slipping again guys
        • 4 Years Ago
        20,000 is really good for a quirky niche vehicle, whose niche didn't even exist in the US just a couple years ago.
        • 4 Years Ago
        I can't stand the 1) asymmetrical rear and 2) heavily embossed look tot he windows.
      • 4 Years Ago
      Cube is a cutie!
        • 4 Years Ago
        here, sir, your glasses
        --O-O--
      • 4 Years Ago
      Problem is the current Cube is an exercise in bloboid hideosity.

      A UK colleague imports the hugely nicer previous-model Cube - these sell well, especially when sign-written as rolling admobiles.

      He does the same with the delightful SCargo.
      • 4 Years Ago
      Too bad. Awesome little things - I see 'em all over the place in Vancouver. Seriously neat to drive, really comfortable, quirky as hell, fun to look at. I want one, in white.
      • 4 Years Ago
      It's different, and its even designed pretty cool, but it's nothing I would fork out a monthly payment for transportation. It's supposed to be hip, and cool, but I never see teenagers or early 20's driving them. It has caught the genre and age group of the Honda Element in my area, which means mid 40's to 50's.

      Oh, and I see them here and there as advertising vehicles for law firms, title-loan companies, and tax return firms LOL! At least they're funny looking enough to draw in advertising car wraps.

      -Sp33d
      • 4 Years Ago
      The previous model was cool. This is one never did it for me. Just looks like it was left in the oven and melted. Too weird even for me.
      • 4 Years Ago
      the resession is still on. In a good economy, it's easy to sell weird. Now, it just looks stupid.

      At least the Brits came to there senses before the Americans. Now if they can do something about the dentistry in that country, we'd have something.
      • 4 Years Ago
      I only see chicks driving them, or an occasional gay male.........
        • 4 Years Ago
        And you know he is gay... how?
      eross
      • 4 Years Ago
      Ater 5 months and 11,000 miles, I love my Cube. Love its looks, too.
      • 4 Years Ago
      It isn't economical, there is no Diesel version and it isn't cheap. Oh, and there are plenty of other cars that do the roomy, small, easy access thing better.

      If it truly excelled in a number of practical areas it would sell well, but it doesn't.
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