• Oct 27, 2010

Chevy Volt "Anthem" TV commercial – Click above to watch video after the jump

We've seen all the pieces before – the Chevrolet Volt itself, the Volt's "More Car Than Electric" tagline, the quick edits of a national car commercial – but they've never come together just to sell the American public on General Motor's new halo car. The Volt's first national TV spot, called "Anthem," is heavy on the unbridled driving freedom theme, combining shots of driving past gas stations (Get it? Of course you do) and a Tim Allen voiceover that says:
This isn't a country where plans made at 9 necessarily apply at 5. This is America, man. Home of the highway, last-minute detours and spontaneous acts of freedom. We're wanderers, wayfarers, even nomads. So doesn't it just make sense that we build an electric car that goes far? Really far.
Our take? The spot neatly explains the benefits of the Volt's range-extender technology while taking a subtle dig at pure electric cars like the Nissan Leaf.

The ad (and more in the series) will start airing during Major League Baseball's World Series tonight, but you can check it out right now after the jump.

[Source: General Motors via GM-Volt.com]



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  • 44 Comments
      • 4 Years Ago
      The commercial itself is good but that tagline has gotta go.
      • 4 Years Ago
      "...call us what you will."
      • 4 Years Ago
      Fine as a football reference, applies well to the Volt. Chevy in general though, not so much.
      • 4 Years Ago
      Why even have the tagline? It feels forced. This ad fails terribly in that it gives you very little details about the Volt. Pricing? ETA?
      • 4 Years Ago
      I with most of you, I can't stand that tagline. "Chevy runs deep". What the heck does that even mean? And spare me the "patriotism" garbage. In a country of bailouts, HAARP, Area 51, Dulce base, and a government that constantly lies to its people, I would hardly say thats something to be patriotic about. Yeah, "man", this is America, home of the rat race.
        • 4 Years Ago
        but that's the card they are playing. Patriotism. kinda funny isn't it?
      • 4 Years Ago
      I just this month's Car & Driver magazine inwhich Chevy has run a multi-page ad for the Volt. Surprising - to me at least - is the body-copy which states that the gasoline engine is not connected to the drive-line . . . which is now known to not be true. If GM can't or won't come clean about 'how' the Volts power plants motivate the vehicle, what REALLY is true about the Volt? I've been extremely interested in the car enough to even strongly consider buying one. But since I don't what's true about the car and what facts have been spun by GM, I'm looking at purchasing a Nissan Leaf. I just don't feel confident in General Motors, Chevrolet, or the Volt because they've not been honest about the car. At this point, I don't believe a thing I read about the Volt.
      • 4 Years Ago
      The tag line could go, but the commercial makes good sense. The freedom to go farther then 100 miles any time you want, anything else just doesn't make sense for the majority of the people out there. Hope the volt does well, that lease price is very attractive and I am guessing will get the most traffic.
      • 4 Years Ago
      Nice, using the same music twitter did when they introduced their website redesign. other than that, chevy has avoided running deep...into the ground!
      • 4 Years Ago
      "Heck, you are taking about a group of customers who buy an SUV (body on frame until recently) because they think need off-road capability even though they never go off road."


      good point! ...AB readers seem to always have the opposite opinion of the masses
      • 4 Years Ago
      They should probably just go back to having that little red haired girl point at Howie Long's crotch...at least that made me watch it more than once for the laugh.
      • 4 Years Ago
      Well, I think they did a good job portraying the situations where an affordable EV like the Leaf fall flat. Even if a Leaf has enough range for a normal day, sometimes you might have to say "no" to possibilities after work you have a car that (in essence) has a limited total range per day.

      Yeah, I know, that's not really going to happen all that often. But people may be concerned about it anyway. Heck, you are taking about a group of customers who buy an SUV (body on frame until recently) because they think need off-road capability even though they never go off road.

      Anyway, that's a pretty decent ad I think.
        • 4 Years Ago
        If you use only 40 miles of range a day, you can still charge the Leaf from 110V in about 8 hours, same as the Volt. Because you don't have to put energy in that you didn't drain out during the day.

        But I agree as a practical thing, you really want a 220V outlet if you have a Leaf. It's nice to have one for your Volt too.
      • 4 Years Ago
      Just wanted to point out the cleverness of the song being used, which is "Generator 1st Floor" by the Freelance Whales, which is pretty funny considering the car has a generator.

      Although I'm not sure GM wants us to associate with the lyrics of the song which go "We get up early just to start cranking the generator" with the Volt, however.
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