Jaguar Land Rover looks to be jumping into the Chinese market in a big way. According to The Wall Street Journal, the company has fired up talks with an automaker in The People's Republic in hopes of giving birth to a joint venture. For now, neither Jaguar Land Rover nor owner Tata are willing to expound on who the mystery partner could be. Instead, the two are content to simply say that the move is part of a strategy to push Jaguar and Land Rover products in under-developed markets.

The Wall Street Journal
reports that Land Rover may be interested in manufacturing SUVs in China at first. Later, Jaguar products may eventually show up, as well. For now, it's unclear exactly what Jaguar Land Rover would bring to the partnership other than stacks of hard cash and brand equity, though that may be incentive enough for a mystery Chinese automaker.

[Source: The Wall Street Journal | Image: Paul Ellis/AFP/Getty]

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