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Jaguar Land Rover looks to be jumping into the Chinese market in a big way. According to The Wall Street Journal, the company has fired up talks with an automaker in The People's Republic in hopes of giving birth to a joint venture. For now, neither Jaguar Land Rover nor owner Tata are willing to expound on who the mystery partner could be. Instead, the two are content to simply say that the move is part of a strategy to push Jaguar and Land Rover products in under-developed markets.

The Wall Street Journal
reports that Land Rover may be interested in manufacturing SUVs in China at first. Later, Jaguar products may eventually show up, as well. For now, it's unclear exactly what Jaguar Land Rover would bring to the partnership other than stacks of hard cash and brand equity, though that may be incentive enough for a mystery Chinese automaker.

[Source: The Wall Street Journal | Image: Paul Ellis/AFP/Getty]

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    • 1 Second Ago
      • 4 Years Ago
      A D90/110 style rig with the JLR diesels.... Something for those that really want to use it for wheeling. Think about the "Ford Raptor" treatment to a Bowler Wildcat/Nemesis, but with diesel and 5.0 options.
      • 4 Years Ago
      will it be BAIC? Beijing Automotive Industry Cooporation... among the leading automotive groups in China, BAIC is the one keen of expansion.
      • 4 Years Ago
      For the sake of the Chinese hopefully they don't take them up on this offer. Last thing we need is them aiming for British levels of reliability.
      • 4 Years Ago
      How about a new affordable defender with a pick up bed variant.