Amp Electric Vehicles has made tremendous strides with its Amp'd Equinox. After our drives at this year's New York Auto Show and during the Automotive X-Prize, we learned that the converted Chevrolet Equinox electric vehicle (EV) displayed some unpleasant traits. But our perception of the vehicle changed for the better after a brief drive at the 2010 Business of Plugging In conference in Detroit confirmed that tweaks made throughout the summer have, ahem, converted this electric Equinox into solid EV.

With the Amp'd Equinox hopefully ready for prime time and the company secretively working to electrify a major OEM's SUV, it's seems a fine time to bolster the staff with some more top auto execs. As Amp president Steve Burns told us recently, taking executives minted by other companies allows the company to stand on the shoulders of industry giants with proven track records:
We've been kind of non-automotive. What we've been doing is layering in a lot of automotive executives. A lot of 30-year executives have been coming in because they're available. There was a lot of brain drain.
Amp's newest industry vets include Larry Lyons and Ronald Sobrero, who both join the team as consultants. Lyons brings more than four decades of automotive experience to Amp. Prior to retiring, Lyons worked at Chrysler as vice president of core components, process, and international engineering. Before that, he spent 34 years at General Motors on the product development side of things. Sobrero has racked up more than 45 years of experience in the automotive industry. His stints include work with General Motors and American Suzuki. Sobrero's background includes position that range from dealer contracting to sales, distribution and marketing.

Lyon's expertise in product development and Sobrero's sales experience will become increasingly important as Amp eyes increased production and sales of its products. Hat tip to Preston!

[Source: Amp Holdings]

PRESS RELEASE

Two Senior Automotive Executives Join AMP's Ranks


BLUE ASH, Ohio, Oct. 25, 2010 (GLOBE NEWSWIRE) -- AMP Holding Inc. (OTCBB:AMPD - News), a company engaged in the emission-free electrification of OEM vehicles, announced today the addition of Larry Lyons and Ronald Sobrero as consultants to the Company.

Steve Burns, CEO of AMP, said, "Both Larry and Ron have deep and varied experiences in the automotive industry. AMP is at an important phase of its development as we introduce and attempt to penetrate the market with our unique electrification technology. The depth of conventional automotive knowledge these two executives possess should provide the ideal balance to the entrepreneurial environment we thrive in."

Larry Lyons has more than four decades of experience in the automotive industry. Prior to retiring, Larry concluded his career at Chrysler where he was vice president of core components, process, and international engineering, following his role as product team vice president, responsible for cars and minivans. Previous to Chrysler, Mr. Lyons enjoyed an expansive 34-year career at General Motors where his work was focused primarily on product development.

During his 45-year career in the automotive field, Mr. Sobrero held various positions in dealer contracting, sales, distribution, franchising and marketing, with responsibilities of managing several field offices. Prior to his retirement from General Motors, Ron served as general manager for dealer networking and investment, and previous to that served as the general sales manager for Chevrolet's motor division. Most recently, Ron held the position of vice president of dealer network development for American Suzuki. During his tenures at GM and American Suzuki, Ron's roles entailed setting policies, processes and optimal number and locations for all dealers throughout the country.

About AMP Holding Inc.

AMP was founded in 2007 by automotive industry veterans who have created several hi-tech companies. Currently, the AMP team is comprised of top engineers and business executives, as well as two key pioneers of GM's EV1 project. AMP's first models to all-electric were the GM Sky and the Pontiac Solstice, and most recently, the Chevrolet Equinox. Since its inception, AMP's unique electrification technology has proven to be an idea that has generated an extreme amount of interest, with inquiries coming from around the world. AMP will be electrifying a wide range of OEM vehicles and SUVs, and expects to announce new model additions in 2010. The Company expects its vehicle electrification technology will provide new solutions to America's energy demands.

To learn more, visit the AMP website at www.ampelectricvehicles.com.

Forward-Looking Statements

Certain statements contained in this press release may constitute "forward-looking statements". Forward-looking statements provide current expectations of future events based on certain assumptions and include any statement that does not directly relate to any historical or current fact. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors as disclosed in our filings with the Securities and Exchange Commission located at their website (http://www.sec.gov). In addition to these factors, actual future performance, outcomes, and results may differ materially because of more general factors including (without limitation) general industry and market conditions and growth rates, economic conditions, and governmental and public policy changes. The forward-looking statements included in this press release represent the Company's views as of the date of this press release and these views could change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of the press release.


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