• Oct 25th 2010 at 5:58PM
  • 59
General Motors wants you to know that, um... Chevy runs deep. We won't pretend to know exactly what that means but we're preparing ourselves to get used to hearing it. Apparently, it's a new slogan that The General plans to use for marketing purposes starting this fall for the Chevrolet brand, though it won't be used for all advertisements and won't be attached to the Volt.

We feel the need to point out that this scheme runs exactly opposite from what the previous marketing executives had in mind for the Golden Bowtie, namely that those working for the company always call it 'Chevrolet' in lieu of the more slang 'Chevy.' But that was under the previous administration, which was recently replaced by Joel Ewanick and Chris Perry.

Ewanick and Perry are said to have formed the slogan with help from Goody, Silverstein and Partners, which was awarded the Chevrolet marketing account after the brand's short stint with Publicis Worldwide and a 91-year relationship with Campbell-Ewald.

What do you think? Is this new slogan a winner? Is it better than the last few attempts by the brand to reinvent its marketing material in the States?

'Chevy runs deep' -- Good slogan or bad?
Works for me, I like it. 764 (6.1%)
Meh. I can take it or leave it. 2605 (20.6%)
Hate it. Next. 5810 (46.0%)
'The Heartbeat of America' is still available, right? 3439 (27.3%)

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    • 1 Second Ago
      • 4 Years Ago
      It's like they're trying to communicate!
        • 4 Years Ago
        Whoops - double post - please delete.
      • 4 Years Ago
      Such imagery! "Chevy Runs Deep". I guess that means "Chevy Volt Runs Silent, Runs Deep". Leading to "General Motors: Underwater".

      Seriously, this is an atrocious slogan. GM, instead of releasing this lead trial balloon how about just assuming you're wrong and going back and trying again? Or better yet, just borrow a slogan from one of your foreign divisions. I bet the Holden folks could give you a hand.
      • 4 Years Ago
      Runs Deep straight to the abyss if they intend to do cars such a Chevrolet Agile again...
      • 4 Years Ago
      out of my ass needs to be added at the end cause that is pure crap
        • 4 Years Ago
        Works for me, I like it. 98 (5.6%)
        Meh. I can take it or leave it. 385 (22.2%)
        Hate it. Next. 771 (44.4%)
        'The Heartbeat of America' is still available, right? 484 (27.8%)

        98 people are wrong lol
      • 4 Years Ago
      Fired, fired and, oh yeah, fired. Those should be the next words coming out of Chevy's marketing team when they next talk to GS&P.

      And then Chevy's marketing team should be fired as well.
      • 4 Years Ago
      • 4 Years Ago
      • 4 Years Ago
      Worst part is the logo!
      • 4 Years Ago
      Ok so Chevy is going into the Porno industry? First thing that sprung to mind when I read the slogan "Hey its a Porn title!"
      • 4 Years Ago
      Now only if they can get permission to use the song for the commericals lol
      • 4 Years Ago
      It's like they're trying to communicate...
        • 4 Years Ago
        I have no idea what they're trying to say here. Crazy that GM is paying money for this stuff..
        • 4 Years Ago
        Are they saying it's okay that their cars are ugly, as in beauty is only skin deep?
        • 4 Years Ago
        LOL. They try sooooooooo hard, yet they fail !

        Chevy will NEVER be able to capture the hearts of Americans like Ford has and will continue to do!
      • 4 Years Ago
      You know, you should probably add an option that says "No matter the slogan, I'll vote against it" cause there is definitely a large contingent that will do just that. I'm not saying this particular slogan is brilliant by any stretch, but lets have the poll be more accurate as to how people judge it.
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