• Oct 25, 2010
It's no secret Ford wanted Sync to become a sought-after value add for consumers, but it's probably news even to The Blue Oval just how much its desires have come true. From 2008 to 2009 the company's revenue per unit climbed from about $22,900 to $26,100, a 14 percent increase. Ford's VP of product Derek Kuzak said a third of that, about $1,000 per car, was due to newly available tech options.

True, Sync alone could take credit, with offerings like MyTouch also bolstering Ford's image in the eyes of buyers. Kuzak said another portion of the increase was due to people simply opting for higher trim levels. But one-third of buyers are said to have been swayed by SYNC, making it a great lead-in to get them into a pricier option. Ford is expanding its MyTouch system to 80 percent of its line, and there's sure to be more where that came from.

[Source: Automotive News - Sub. Req.]


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  • 19 Comments
      • 4 Years Ago
      No, the takeaway is that people are willing to spend the extra money for either the better trim with SYNC or just to have SYNC itself in their vehicle. If your going to spend $20,000 you might as well make it as enjoyable as you possibly can.
        • 4 Years Ago
        Was supposed to be a reply to Henry...

        ARRGGHHHH!!!

        Terrible commenting system!
      • 4 Years Ago
      Without Ford's SYNC system I would be out of a job. I am the SYNC Specialist here at a local Ford Dealer. This SYNC system phenomenon has truly taken off. There is so much that it can do. After a customer purchases a vehicle I am here to do a delivery to show them how their SYNC system works. We have sold way more Lariats, King Ranchs and Platinum F-150's than XLT's and XL's without it and about 98% of purchases are vehicles with SYNC. It makes driving much more enjoyable. It's also fun to show customers how the system truly works.
        • 4 Years Ago
        Your position is ANOTHER reason Ford is doing so well. Having someone knowledgeable about the system is key to helping folks understand it and appreciate the technology versus an uneducated salesperson fumbling around and trying to explain how it works. Thanks for your help! :o)
      • 4 Years Ago
      Imagine that - the consumer has responded to somebody dragging the entertainment system that most people spend the most time with forward in time from 1989.

      Here's another thing. Put a damned memory buffer on the damned radio.
      Am I the only one that reaches for a rewind button every time a car honks or loud truck goes by right during a point I am trying to hear what is being said on the radio???

      I am reaching for a rewind button because that is how modern life works.
      Perhaps they have heard of the DVR???

      Fix it!
        • 4 Years Ago
        Yes you are the only one lol

        I wish Ford AU would get its butt into gear and put this and MyTouch into the Falcon. Holden have put touchscreens into the latest Commodore but its put to shame by what Ford has with these
      • 4 Years Ago
      So is the take-away that Ford vehicles have gotten more expensive?

      Marketing people (and PR) like to use euphemisms like"value add" in place of, we increased the price by adding more content.
        • 4 Years Ago
        Oops, replied before I read further. Sorry FordGTGuy! Didn't mean to steal your "thunder".
        • 4 Years Ago
        That could be true, but not necessarily related. I believe what this is saying is that the average transaction price has went up because people are opting for Sync.
      • 4 Years Ago
      autoblog should do a comparo of the various in car infotainment systems.

      The Ford Sync is amazing compared to even European offerings and it will take off even more once Hyundai also offers the same Microsoft sourced system in their cars.

      It is truely done well compared to iDrive and others that are available. Used to be that Audi and Acura had great systems, the crown goes to sync today.

      All you have to do is use it for a while and then you will wonder why every car does not have one.
        • 4 Years Ago
        Me too. I really to know if there's much of a difference between Sync and Fiat's blue&me, which are both based on MS Auto.
      • 4 Years Ago
      Useless gadget which I can do totally without.....
        • 4 Years Ago
        I didn't think so until I test drove a Mustang and got the full SYNC demo. Now I want it. Makes driving much safer.
        • 4 Years Ago
        Cool, so don't buy it.
      • 4 Years Ago
      Gotta hand it to Microsoft and Ford. SYNC is awesome, and has voice commands that actually work like they're supposed to. Definitely going to be a factor next time I buy a car.
        • 4 Years Ago
        Agreed. Every single new car on the road needs technology like this. It makes driving so much safer. Ford's SYNC system alone is a big reason why my next car will be a Ford. The 5.0 is another big reason.
      • 4 Years Ago
      A 1/3 of 22.9K? Must be Ford math. I think someone misplaced a decimal point on revenue per unit.
      That being said, Ford has a better way with the Sync.
        • 4 Years Ago
        1/3 of the INCREASE from $22,900 to $26,100... which is 1/3 of $3200, which is about $1000 as stated.
        • 4 Years Ago
        Wow, really?
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