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Racing and random sponsorships go together like corn dogs and beer, but even so, we're amazed by some of the partnerships that the marketing gurus of the world cook up. Allow us to introduce you the newest fragrance from Avon: Turn 4XT. The new cologne is being promoted by none other than NASCAR wonder Carl Edwards, and Avon says that the scent is packed full of manly traits like strength, determination, dedication and real bits of panther.
Fine, that last part's not true.

If you know someone who's itching to smell like a winning NASCAR driver, you're in luck. Turn 4XT hits the shelves next month. Hit the jump for the full press release, but be warned: the term "exude" is used with maximum seriousness.

[Source: Avon]

Avon Taps NASCAR Driver Carl Edwards as the Face of Turn 4XT -- a New Signature Fragrance
Avon transforms champion driver Carl Edwards' need for speed into an exhilarating scent for men

NEW YORK, Oct. 19 -- NASCAR driver Carl Edwards will serve as the face of the Avon's latest fragrance, Turn 4XT, debuting November 2010. Evoking the casual yet confident attitude the champion driver exudes, Turn 4XT is a masculine scent that embodies the rush that comes with risking it all for the win. When approaching Turn 4, the final curve on the track leading to the finish line, Edwards exudes strength, determination and dedication, three qualities that Avon values highly as a company and for their alliances.


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    • 1 Second Ago
  • 11 Comments
      • 4 Years Ago
      As Edwards, the cologne must NOT be a winner, good chose Avon...
      • 4 Years Ago
      And this is important bc?????
        • 4 Years Ago
        Carl Edwards = NASCAR driver
        NASCAR = automotive motorsport
        AutoBlog = automotive blog
      • 4 Years Ago
      Does it smell like racing fuel, burnt rubber and womens brestseses? HELL YEAH MAN
      • 4 Years Ago
      Too bad you can only turn left.
        • 4 Years Ago
        Maybe it's because Nascar is pointless. The cars have nothing to do with their actual street counterparts, which would be much more entertaining to watch if they were, and all they do is go around a giant oval. Hows that for fun?

        There's your insult. So stick that in your oven.
        • 4 Years Ago
        Oh GOOD GOD! Seriously? Is that anyone can ever come up with to insult NASCAR?

        1. It's the oldest joke and it's unoriginal.
        2. NASCAR doesn't just turn left. There's 4 tracks on the whole NASCAR schedule that require them to turn right. So go ahead and put a giant red "VOID" on that page.

        Oh and if you decide to insult it because of the NASCAR fan stereotype, goto race once and a while and tell me the majority of fans you see and then count how many actual rednecks you really see.
      • 4 Years Ago
      This takes me back. The first cologne I ever got was named after...some driver...and sold through Avon. I brought it to school, my friend spilled some on his pants, and I got in trouble. The end.
      • 4 Years Ago
      haha... that just made my morning...

      Brian Fantana:

      "No, she gets a special cologne... It's called Sex Panther by Odeon. It's illegal in nine countries... Yep, it's made with bits of real panther, so you know it's good."
        • 4 Years Ago
        60% of the time, it works every time.
      • 4 Years Ago
      Does it come with instructions on how spin out other drivers?