- Oct 22, 2010
Video: Ariel Atom dices it up on the track against... an Epson printer?!
Epson Inkjet vs. Ariel Atom – Click above to watch video after the jump
If we had to pick a printer company on the merits of its advertising stunts alone, Epson would hands-down be our favorite. Along with cranking out an awesome 1:1 scale paper replica of an NSX racer not too long ago, the company recently decided to pit its newest printer against an Ariel Atom 3. The premise is simple: The printer would begin printing a scale replica of said track at the exact same time as the Atom would begin slinging corners. The company even bolted the printer to the car and threw in a genuine command center for little extra drama.
Which machine comes out on top? You can probably guess given who's sponsoring this shindig, but we won't spoil it for you, either. Hit the jump to check out the spot for yourself. Now if you'll excuse us, we've got a sudden urge to go buy some ink cartridges.