• Oct 22, 2010
2012 Ford Focus – Click above for high-res image gallery

Ford wants to let the entire world have a shot at test driving the redesigned 2012 Focus. The automaker has announced a new contest that is designed to give interested folks a shot at some time behind the wheel of the compact car. The contest is being held via Ford's Focus fan page on Facebook. Prospective entrants are invited to upload videos explaining why they should be invited to test drive the new Focus, a setup that reminds us quite a bit of the Blue Oval's wildly successful Fiesta Movement.

This is not your average test drive, however, as winners will be flown to an as-yet-determined location in Southern Europe. It's not just about the car, either, as select participants will be given their market-equivalent of $10,000 to donate to a charity that they're passionate about. In all, Ford plans to provide $500,000 for the driver-chosen charities. Ford is tagging this event as the chance to "start more than a car."

One hundred participants from around the globe will be invited to drive the brand-new Ford Focus and donate a large sum of money. The winners will be chosen based on the creativity of their entries, social media networking skills and the overall number of votes they receive. If you are interested in participating, head over to Facebook.com/FordFocus.



[Source: Ford]

Show full PR text
CONSUMERS AND CHARITIES WILL WIN AS FORD HOLDS FIRST GLOBAL TEST DRIVE OF ALL-NEW FORD FOCUS
  • Ford calls on bloggers, social media mavens and Facebook friends to join an early test drive of the all-new Ford Focus and share their experiences with friends and followers
  • Selected participants will receive the local-market equivalent of $10,000 for a charitable cause, with up to $500,000 in total contributions around the world
  • Video applications now being accepted via Facebook for Ford Focus Global Test Drive

Dearborn, Mich., Oct. 21, 2010 – In the Ford Focus Global Test Drive, everyone wins.

Ford Focus engineers get rapid feedback from interested customers and prospects, drivers get a first look and some thrilling international wheel time in Ford's breakthrough new Focus before it goes on sale, friends get to come along for the ride of a lifetime and deserving charities will benefit, big-time.

Focus Global Test Drive will be held in early 2011 in southern Europe – the location will be confirmed next month. Driving exercises will be created to give participants an early, behind-the-scenes look at the new Ford Focus, and will allow them to enjoy a few high-speed, high-adventure activities. Participants will be free to document and share their experiences.

Beginning today, via the Focus Facebook page, friends and fans from around the world are invited to submit video applications explaining why they should be included in the first-ever Focus Global Test Drive. The application process invites prospective test drivers to "start more than a car" by providing the market equivalent of $10,000 for a charity they are passionate about, under the categories of hunger, education and environment/sustainability.

Details of the Global Test Drive application are now available on the "Global Drive" tab at http://facebook.com/fordfocus. A total of 100 participants from around the world will be selected to travel to Europe to be among the first external test drivers of Ford's all-new, next-generation Focus.

Focus Global Test Drive participants will be selected based on a range of criteria including their individual creative content, social networking vibrancy and volume of votes they receive.

With a total of up to $500,000 to be distributed across driver-preferred charities, participants will have the opportunity to "start more than a car." Ford gets some early feedback on a critical new global vehicle while drivers and their guests will savor an exhilarating international experience, and charitable organizations will benefit. In Focus Global Test Drive, everyone wins, as Ford continues its commitment to great products, a strong business and a better world.


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  • 20 Comments
      • 4 Years Ago
      where did you see it Mike?
      • 4 Years Ago
      I know im going to get rated down for this but....


      I say one of these on the highway in green omy to work... what a ugly car... the side profile is horrible.. its long the rear end is high off the ground. Also the tail lights are horrible.

      Pass the old focus looks more clean and simple.. this is a mess.
        • 4 Years Ago
        @miketim1

        Just checking, Miketim.

        You don't know how to... spell, or do anything else. So one could beleive you would have a hard time seeing a car that isn't released yet, in green, the most well-known color of the Fiesta, which actually is out.

        Etc.
        • 4 Years Ago
        I agree, the sedan does not work style-wise. The 5-door is where it's at. Apparently Ford designers learned nothing from the awesome design of the Mazda3.
        • 4 Years Ago
        Does it really matter? This thing is at least half-way decent.. I just hate the interior and the front. The old Focus was a huge POS and it still sold like hotcakes.
        • 4 Years Ago
        You saw a green one huh? Lime green? You sure it wasn't a FIESTA?
        • 4 Years Ago
        yep, the sedan suck
        the c-pillar and how they go into the trunk is terrible

        I don't mind the wagon though

        the front end is also starting to get to me - it needs a refresh already before it makes it here

      • 4 Years Ago
      miketim1.
      not sure what you were seeing, but i've seen it in person and it's a great looking car.

      it's all in the eye of the beholder, i guess.
      • 4 Years Ago
      Thus we go from "user-generated content" to "user-generated advertisement". Mmh.
      • 4 Years Ago
      Donald Draper is on the campaign to make Ford Focus a superstar!
      Is that Fergie getting in the red wagon? Nice ride, baby.
      • 4 Years Ago
      Love the looks, but especially the hatch & the awesome wagon. $500,000 / $10,000 = 50, so do 50 people get to donate $10,000 or 100 people $5,000? Either way, it's a cool idea & maybe my only chance to drive a wagon if they're not going to bring it here!
      • 4 Years Ago
      "Let's see, how can we successfully market our car, get people excited to drive it, get people talking about it through social media, AND be charitable (and be SEEN being charitable) at the same time?"

      Genius.

      This is a PR person's dream. I used to think Ford marketing sucked, because IT DID. But whoever they have doing it now is earning their weight in gold.
        • 4 Years Ago
        Farley I beleive...he came from Toyota...BEFORE their woes...good timing no?
      • 4 Years Ago
      God, this car looks great. Can't wait for it to get to my nearest dealer so I can drive it.
      • 4 Years Ago
      FORD PR is doing a good job.
      • 4 Years Ago
      Looks a lot like a scaled down Mondeo and the Kuga. I liked the previous gen Mondeo better but what the hell. Ford's going to sell a ton of these things and the look is definitely in the right direction, finally, after all these years.

      • 4 Years Ago
      reason i ask mike is if you get on fordvehicles.com you will see the car isnt even available in green.......
        • 4 Years Ago
        not a fan of the greens anyways...must have been a pre-production or something as the car isnt available in any green shades. Personally I like the car, and in this case its a flip flop of my feelings on the fiesta...I prefer the sedan....
        • 4 Years Ago
        I live in NY and I was merging onto the Hutchinson HY.


        There was a Caucasian lady driving the car... I slowed down to take a better look because I've never seen it before... it stood out among the other cars... maybe it was because of the green why I noticed it so quickly.. but it didn't stand out in a good way.
      • 4 Years Ago
      That front end looks like a stormtrooper helmet.
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