• Oct 19, 2010
Audi Q5 Custom Concept – Click above for high-res image gallery

Mercedes has been doing it for years with their AMG sport-utes. BMW finally caved with the X5 M and X6 M. Even Porsche's in the game with the Cayenne Turbo and anticipated upcoming Cajun. But Audi's not about to follow suit, according to reports from across the pond.

Our (unrelated) Italian counterparts claim that Audi's technical chief Stephan Reil has ruled out the possibility of ever slapping an RS badge on any of its SUVs or crossovers. Audi's high-riding range currently includes the Q7 and Q5 and is soon to be joined by a smaller Q3. The top of the line Q7 is available with a twin-turbo V12 diesel churning out a massive 500 horsepower and 738 lb-ft of torque, but a big engine, says Audi, does not an RS make.

Of course the difference may come down to badging. S variants remain a possibility, but though they may have the engines and even the suspension and other ingredients, Audi insists that the RS badge is to remain exclusively for high-performance models, and that a big lumbering crossover – no matter how quickly it's capable of covering all types of terrain – doesn't fit the mold.

[Source: Autoblog.it]


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    • 1 Second Ago
  • 23 Comments
      • 4 Years Ago
      RESPECT.
        • 4 Years Ago
        quote from Mucci: - "As far as I'm concerned, all "performance" SUV's only exist to fuel the fire that is American gluttony." -

        Though oddly, most of them come from European manufacturers.

        Your point is lost in translation somewhere.
        • 4 Years Ago
        @ jonnybimmer , true, no one thinks about the poor rich people anymore. i can hear the sad cries of rich Russians and Arabs who wanted a Q7 RS for Christmas. that's just cruel , Audi...
        • 4 Years Ago
        As far as I'm concerned, all "performance" SUV's only exist to fuel the fire that is American gluttony. They're all useless, status symbols, manufactured solely for the kind of people that don't need to exist.
        • 4 Years Ago
        Respect, mad respect for them.
        • 4 Years Ago
        quote from Mucci: - "As far as I'm concerned, all "performance" SUV's only exist to fuel the fire that is American gluttony." -

        Though oddly, most of them come from European manufacturers.

        Your point is lost in translation somewhere.



      • 4 Years Ago
      Yay for sticking to brand values!

      It'd be cool if they could make their RS line even sportier though, but I guess I can't afford one so they probably don't care what I think.
      • 4 Years Ago
      Isn't that what BMW M said? "No automatics, no SUVs"? This is just to appease people in the short term. Should enough consumers yearn for an RS Q7/Q5/Q3, no doubt Audi will build one. As a capitalist, I support the notion, but as a car fan, it's disturbing.
      • 4 Years Ago
      I wish BMW and Mercedes would take a page out of Audi's book. I'm tired of the badge-whoring.
        • 4 Years Ago
        An AMG A-class would make as much sense as an AMG R-class....


        Waitaminit...


        (actually, I saw a R63 on the road the other day)
        • 4 Years Ago
        They can't. BMW's success is now firmly reliant upon the volume proposition of their m cars, now that the M3 is a volume seller, trading more than 100,000 examples, and bmw has tasted that crack, they're not going to go back.
        • 4 Years Ago
        Oh come on.. we all know we want to see a AMG A-Class lol
      • 4 Years Ago
      This is just self-serving gobbledygook.

      These same people claimed they wouldn't make an SUV until they did also.

      They'll make what sells, period. Same as BMW, same as everyone else.
      • 4 Years Ago
      Maybe it is just me, but I kind of want to see that V12 diesel in the Q5, or the TDI V10 used in the Touareg in the Q3. But, again that could just be me.
      • 4 Years Ago
      How ironic, as I think Audi's case for a performance-brand SUV is strongest. Its recent history is considerably steeped in rallying and AWD, and while I'm glad to hear that RS isn't for sale, it is a relatively new line, and thus lacks the longivity-related baggage of BMW M or better yet, all of Porsche.

      But as I more or less said before, good for Audi. I don't think it's necessary to have RS-branded SUVs to capitalize on demand; the average SUV on the road today is still a slow, clumsy plodder, and few are complaining about it.
      • 4 Years Ago
      I might be alone in this but with Audi being owned by VW and them owning Porsche, Audi creating a RS line would compete with Porsche's sport ute. Now if Porsche ditches their SUV(s) then I can see this happening.
        • 4 Years Ago
        you are alone in this. the existence of cars like the forthcoming S7, R8 V8 and V10, and TT-RS all exemplify how flawed your logic is.
      Carlos
      • 4 Years Ago
      Thank God, BMW sold M out when they came out with the XM5 and XM6. I don't care how fast they are they're still fast bricks to me.
      • 4 Years Ago
      Audi's been on a roll not just with its products, but their marketing decisions. They're really trying to reach out to the enthusiast in a big way, and it shows. These kind of things matter to us.
      • 4 Years Ago
      • 4 Years Ago
      Good for Audi, as opposed to badge-whore BMW and its M stickers on everything anymore.
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