Prepping to sell the Nissan Leaf in the UK requires a dealership investment of at least £20,000 ($32,000 U.S. at the current exchange rate). The outlay of cash covers the cost of purchasing equipment, training staff and installing a mandatory fast-charge station. Steve McLennan, Nissan's UK marketing director, explains why only select dealerships will be ready for the Leaf by the end of next month, stating:
The Leaf hits UK dealers in limited supply next March. Nissan has earmarked 2,000 Leafs for the UK in 2011, with half headed to fleets.The business plans show a reasonable payback period for each outlet and we are scaling the set-up costs to individual operations. The initial outlets will not be confined to big conurbations. We are aiming for national coverage at the outset but planning our operations in the areas we think present the best opportunities and these will include wealthy suburbs.