The vast majority of Americans want to save money on fuel and are more than eager to do their part to help out the environment, but a recent Nielsen poll shows that most are unwilling to pay even a slight premium for a vehicle that promises to eliminate fuel use and motor down the road emissions free.
A September poll of more than 2,300 people shows that nearly two-thirds of Americans wouldn't be willing to pay more to drop their gasoline-powered vehicle in favor of an electric. Only 17 percent of those polled would pay a $5,000-plus premium to drive a battery-powered auto. Of course, this doesn't bode well for cars like Coda's $44,900 electric sedan, which is priced considerably higher than a comparable gas-fueled vehicle.
The outlook in the UK is equally as dim. Only 24 percent of consumers across the pond are willing to drop more coin for an EV and a mere 10 percent would dish out a $5,000 premium to go the battery-powered route. With electric vehicles hitting the roads soon, we'll quickly find out if the numbers from this poll, and several other recent studies, turn out to be true.