General Motors has been advertising the Volt since 2007, but does anyone remember the first video commercial for the Chevrolet Volt? It aired back in late 2007 and early 2008 and featured a dog licking a person's foot. The gist? You care about the environment and so save water on showers; Chevy cares about the environment and so it's working on the Volt (watch the 30-second spot here).
In the very near future – i.e., during the World Series – GM will begin airing a series of commercials based around the Volt's new tagline: "More Car Than Electric." We got a sneak preview of these commercials during a Volt media event last week (and promised we wouldn't reveal anything about the visuals or the voiceovers) but thought that slogan would generate some discussion. Is it convincing? Does it do what it needs to do? We'll soon get an idea of how the general public reacts, but what's your first take?