• Oct 15, 2010

Aston Martin swears the Cygnet isn't a Toyota – Click above to watch video after the jump

Aston Martin has begun its PR assault to attempt to assure its customers that the Cygnet is more than a gussied-up Toyota iQ. The company just released a new video detailing exactly what makes the compact fit into the Aston Martin bloodline. Brace yourself for an onslaught of terms like "tailor fit" and "owner-customized." As with the rest of the company's products, buyers will be able to slather their Cygnet in a bevy of custom interior materials and colors, as well as an array of exterior paint colors. We're even assured that the pint-size Aston will smell like the real deal.

And to think we were worried.

All jesting aside, the Cygnet should help Aston Martin significantly raise its average corporate fuel economy in preparation for ever stricter emissions regulations. Still, we don't exactly see James Bond getting the girl from behind the wheel of this thing. Hit the jump to see the video for yourself.

[Source: YouTube]



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    • 1 Second Ago
  • 59 Comments
      • 4 Years Ago
      I'd rather see them tackle the economy standards in another way. Develop a high end sub-brand of sorts under Aston Martin that specializes in light, efficient 4 bangers or even hybrids. If you need a donar car, look to something like the Miata or FT-86. This should alow them to averge the standards across their range of vehicles without directly diluting the brand. The iQ directly badged as an Aston just seems like a bad idea. But if this idea catches on, maybe I'll finally realize my dream of owning a Lamborghini Polo (I'll pay extra for all the exotic intake and diffuser stickers). I know Lamborghini doesn't have to worry with VW at their back but maybe they will join in for fun anyway.
      • 4 Years Ago
      Why!?
        • 4 Years Ago
        IMO the IQ is not the proper car for Aston Martin. No matter what it does not have the profile of an Aston Martin. They should have gone for something sportier.
        • 4 Years Ago
        They don't care to design their own fuel efficient car, so they took Toyota's ~40mpg car and added a nice interior basically..

        It is a greenwash car aimed at getting CAFE credits. It's not aimed at their clinetele.

        Should be an interesting oddity in the automotive history books :p
        • 4 Years Ago
        An exercise in cynicism covered in truckloads of PR BS. No engine or mechanical upgrades, merely a Pimp my Ride version of an IQ. For double-triple the money.

        Aston Martin's credibility and brand image will take a serious hit with this contraption.
        • 4 Years Ago
        Government.
        • 4 Years Ago
        So its basically a kit/speciality car. But because they make enough changes they can call it their own. Kind of like a Saleen or a Roush Mustang is no longer a Ford. Seems like a shady loophole sort of way to dodge CAFE. What's next? A Bentley version of the Prius?
        • 4 Years Ago
        @Tourian

        Bentley doesn't need it because VW sells enough small cars.
        • 4 Years Ago
        Perfect for London and similar places but building a car just for those places is a bit of a risk. I can just see all the mid-level bankers/average paid workers in London thinking that they'll look cool if they buy one and use it for work. They own an aston martin dontchya know
      • 4 Years Ago
      Two appropriate phrases come to mind...

      "A rose by any other name would smell as sweet"
      or, if you prefer
      "A polished turd"
        • 4 Years Ago
        Speaking of turd, did you see Reichman's trash-stache and goatee combo? Between the facial hair and his involvement in this embarrassment, I don't care that he designed the Rapide...I hate him.
        • 4 Years Ago
        polished turd.... ha
      • 4 Years Ago
      It's a car that will appeal to some.

      And Aston Martin needs it. Their MPG averages are horrible, and this is the remedy. That or make a full fledged car with a horrible engine. Which would hurt their image.

      A small car however, you can expect will have a horrible engine to begin with, so less hurtful.
      • 4 Years Ago
      Turbo Charge the little 4 cyl and maybe we could talk.
      • 4 Years Ago
      At first, I thought this was a joke. Aston Martin has to be yanking our chains, right? They are just trying to see how much they can get away with... That has got to be it... Right?

      But then I was sitting there today, sketching cars as I always do. I was thinking about the congestion problem, and how during rush hour there is only one person piloting that S-Class that's in front of me. That is a big car, do they really need a car that big just to drive to work? And what about parking? Surely that is no mean feat.

      Then I began to think how great it would be if I could just take the metro to where I need to go, just as I had when I lived in Montreal. No need to pay 10-20 dollars just to park my car, no need to have to deal with traffic, construction, road accidents, parking tickets, cyclists, pedestrians, etc, etc, etc... For 68.00 dollars/month, I could call upon the services of any metro or bus in the city, taking me anywhere I need to go much quicker than I could ever dream about if I were to take a car. I didn't have to worry about paying for gas and it's ever fluctuating prices, nor did I have to worry paying for car insurance ( and dealing with all the BS that comes with that).

      IT WAS SO LIBERATING NOT HAVING TO DEPEND ON A CAR FOR SOMETHING AS SIMPLE AS GOING TO WORK OR CLASS!

      Now, I'm sure some of you will grill me and say that I am not a true enthusiast for saying such absurdities, but that couldn't be further from the truth. I have loved cars since I was 8 years old. I first started sketching them then and I continue to scribble their silhouettes on every piece of paper I can get my hands on to this day. To me, a manual transmission is the only way to go, and I love to heel-toe my way down empty stretches of zig-zagging B-road.

      But I am beginning to see more and more that cars just do not belong in major urban centers. It's stupid! Anyone who has lived in a city with a decent public transportation system will no doubt agree with me (that is not to say though that they want to give up their car). I know that this concept of public transportation is foreign to the American posters on here because unless you live in NYC it is practically nonexistent. Believe me, it is the same story here in Canada, save for Montreal and Toronto.

      And yes... there is the whole issue that I'm sure many of you seem to have with the idea of having to sit next to a stranger (GASP!), and having to place your hands where someone else's sweaty, germ infested, palm has been after wiping their nose. This I am sure is your justification for taking your car/truck/SUV to work that is a mere 6 kilometers from your home, even if public transportation is available to you.

      The fact of the matter is, public transportation is the future. It needs to be (and preferably sooner rather than later). Personal transportation for the purpose of trivial everyday errands in unsustainable and foolish. That said, it isn't going away anytime soon, and nor should it. There is nothing I love more than a good road trip and I like having the convenience of a car for the times when I really (really) need it.

      So! What does this little rant have to do with the Cygnet? Well, the future of the car as I view it is what I would describe as a personal transport capsule. It's small, efficient, roomy for 2 people, and used for running about the city, doing those trivial errands that everyone seems to love doing so much in their Escalade ESV or Porsche Cayenne Turbo. The Cygnet is AHEAD OF IT'S TIME... At least in the eyes of North American consumers. In Europe, I would imagine it makes a little more sense as they have an infrastructure of city buses, metros systems, and trains. A car is expensive to own in Europe, and for the most part, it is an inconvenience to maintain (although I doubt this is the case for the average Aston owner). So, why wouldn't someone want the interior and relative comfort of a true luxury car in a miniature package? Just think about this for a second instead of automatically dismissing it as a stupid idea. It's not stupid, it is just new.


        • 4 Years Ago
        I see your point, and in many urban centers, cars of any type make absolutely no sense. Last year, I was in Italy (Rome, Piza, Florence, etc.) and after about a month, I completely got used to public transportation. Over there, it's affordable, efficient and fast. Taking a car anywhere in Italy was not only unnecessary due to the great public transportation, but it was a fantastical nightmare. Imagine poorly labled roads, narrow streets, unenforced traffic laws, a horrible centuries old infrastructure and a literal absence of parking lots, let alone spaces, and you have a situation that's as anti-car as possible.

        That said, the issue here is not that small cars are good or bad. There quite clearly is a market for the subcompact car. No argument here. The issue here is whether or not it is a good business move for Aston Martin to get involved in this market. Most anyone would yell a resounding "NO!", especially when the market is saturated with every kind of brand imaginable. Not only this, but by inserting itself into this market, Aston Martin is ruining its well earned prestigious, glamorous and performance oriented image and brand. Let's be clear, these are not easy things to earn. Aston's reputation came from decades of racing, and associations with the world's aristocracy. Now, all that is arguably flushed down the toilet, lowering the percieved panache of buying an Aston Martin for a few sales of a microcar. This is the issue.
      • 4 Years Ago
      I have zero problems with AM building a small, luxurious city car... my issue is why does it have to look so bad, while the rest of the line up looks sooooo good?

      If it's based on the iQ or not, I don't care, as talented as AM's designers are, they should have been able to come up with something better than this.
        • 4 Years Ago
        You can give a pig a gift certificate to the local MAC makeup counter and it's still a pig when it leaves the mall.

        Or Snooki.

        I have to admit that I sorta like it.

        Sorta.
        • 4 Years Ago
        All the talent in the world means nothing if you don't care about the end product. Which is what I'm guessing happened with the cygnet.
      • 4 Years Ago
      I reckon the main reasons they've developed this is to be a courtesy car when your proper Aston is being serviced, and to bolster the marques average mph and CO2 ratings.

      M
      • 4 Years Ago
      i say if it walks like a duck and it talks like a duck it MUST be a duck (read iQ )
      • 4 Years Ago
      Saying the Aston Martin Cygnet isn't really a Toyota is like reviving the old argument that a Cadillac Cimarron wasn't really a Chevy Cavalier with bad leather seats...
      • 4 Years Ago
      Listen, Aston Martin, I know why you're releasing the Cygnet. You have no choice. But come on, call a spade a spade. It's a pimped out Toyoda. Watching Aston try to make a case for the iQ is embarrassing.
      • 4 Years Ago
      Toyota is back with 2 new model of its concept car " Toyota Etios" which comes in " Hatchback and Sedan " type and it is expected to be a true globa
      http://teethbrilliant.net/
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