BMW, Mercedes-Benz prep for compact attack on U.S.; 6 vehicles coming by 2012
It looks like Mercedes-Benz is planning for a trio of U.S.-bound compacts as well. All three vehicles will feature front-wheel-drive layouts and be derived from the company's B-class platform. Either a compact SUV, or possibly a coupe model, should reach U.S. shores in 2012. A compact van, possibly battery-powered, is expected to follow. None of these vehicles will wear the B-class badge, but Mercedes is still not quite ready to reveal the U.S.-bound models' nameplates. As we see it, the key to success in the compact segment comes down to sticker price. Kept low, the Germans will have no problem racking up sales. If prices soar, these compacts might just spend their days rusting away on some dealer's lot.
[Source: Automotive News – sub. req.]
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