• Oct 14, 2010

2011 Mazda BT-50 – Click above for high-res image gallery

Now that the global Ford Ranger has received its debut, Mazda has taken the time to show off its take on the mid-sized pickup at the Australian International Motor Show. The Japanese automaker calls its version the BT-50, and it wears plenty of the company's Nagare design language. Along with the swept nose and headlights, Mazda has thrown in similarly fluid taillights out back that remind us of the units on the CX-9 crossover. Mazda says that the company was going for a "sophisticated beast" look. We've certainly heard stranger marketing claims, but it the image of sasquatch in a suit does make us chuckle.

And what, pray tell, is under that shapely hood? Mazda isn't saying at the moment, but we'd be surprised if the company didn't plan to share power plants with the 2011 Ranger. If that's the case, buyers can expect to choose between a thrifty 2.2-liter turbo-diesel four-cylinder with 150 horsepower and 276 pound-feet of torque and larger displacement diesel and gasoline options backed by six-speed gearboxes.

Sadly, it looks like you can forget about seeing the BT-50 in the States. Just like the Ranger, this pickup won't be gracing our shores in any official capacity. Hit the jump for the press release.



[Source: Mazda]

Show full PR text
All-New Mazda BT-50

"Active Lifestyle Vehicle"


Mazda is proud to announce a brand new direction in the utility market.

At this year's Australian International Motor Show in Sydney, Mazda is unveiling the All-New BT-50 that signifies a new direction in the utility segment. It was developed as an "Active lifestyle vehicle," and is intended to further extend the appeal of a utility from traditional business users to a wide range of customers, including families and pleasure-seekers.

The current BT-50 is Mazda's only offering in the utility segment. It is an established one-tonne utility that has won numerous awards and gained a strong following all over the world. In developing the new model, Mazda intended to expand its appeal to customers who lead active lifestyles and have needs that cannot be met by conventional utilities. It offers all the functionality required for business use combined with passenger car-like comfort for family use; and for active customers in Australia and Europe, it is the perfect answer for all kinds of outdoor leisure activities. In this way, the new BT-50 has been developed to fulfill the varied requirements of customers in every market.

To ensure all these aims were met, the all-new BT-50 was developed under the theme "Active lifestyle vehicle." The result is a utility that offers unique value; it has refined and expressive styling; a comfortable, high quality interior; a smooth ride with the feel of a passenger car; sporty and responsive driving dynamics that reflect Mazda's DNA; and outstanding environmental and safety performance.



Design: "Sophisticated Beast"

We wanted to design a truck that car lovers would be deeply pleased with and proud to own. We targeted a unique and expressive design that people would find desirable, and we also wanted it to be seen as strong and dependable. This led us to define the design concept as a "Sophisticated Beast."

As Ryo Yanagisawa, chief designer of the all-new BT-50, explains: "Mazda's brand message is Zoom-Zoom, which refers to the emotion of motion first experienced as a child. With the All-New BT-50, we aimed to express this emotion through the design, and we drew a lot of inspiration from various "movements" in the world around us. For example, we had a photograph of a lion. He looked like a magnificent predator with his muscles all bunching up as though he was about to pounce on his prey. His sinews were stretched taut ready to strike, and his mane framed a sharp, masculine countenance that seemed to say, 'I am the proud king of the beasts!' In profile, that lion appeared to be both intelligent and powerful. I really wanted the design of the truck to project that kind of image. This kind of inspiration was the basis of the emotional design that we worked so hard to achieve with the all-new BT-50."

Exterior – Lively and Imposing Styling

Without detracting from the strength or the level of functionality, we wanted to give the exterior of the All-New BT-50 an athletic design, overflowing with movement, that would make people immediately want to get in and drive. The crisp lines will have owners looking on with pride.

The finished car has a beauty and individuality that can be recognized at a glance from any angle, even up to 100 meters away.

* Dynamic wedge-shaped proportions evoke an image of a large carnivore about to pounce on its unsuspecting prey. This is unlike any other utility.

* Casting off the conventional boxy image of a utility, sporty and dynamic lines are in tune with the rest of Mazda's passenger vehicle lineup.

* Further evolving Mazda's traditional prominent fenders, muscular lines flow from the fenders along the body sides.

A Front Fascia with a Bold, Overwhelming Presence and an Individual Rear End

* Mazda's family face, the five-point grille, is further evolved for a more imposing expression with the headlights and a chrome crossbar forming a large pentagon.

* The headlights have a bold boomerang shape, elaborate details and a functional beauty.

* A first in the segment - the taillights are stretched horizontally, reaching around the corners and across the tailgate, for a sporty and refined rear view that is similar to a premium SUV.



Interior – A Sporty and Personal Space

We wanted to give the interior of the All-New Mazda BT-50 a more sporty and personal feel to complement the dynamic exterior image, and create a comfortable space to rival Mazda's current passenger car standard. The cockpit is designed to wrap around the driver and provide an environment that supports enthusiastic driving. It raises anticipation for a sporty and responsive driving experience that goes beyond any conventional utility.

* The flowing design smoothly connects the center of the instrument panel to the raised center console, which has never before been seen in a pickup truck.

* The dashboard has an asymmetric design to create optimal space on each side; it reassuringly wraps around the driver and provides an open space for the passenger.

* Four bold metallic panel strips on the door trim and sides of the center console express dynamism and seem to be supporting the interior space.

* A metallic outline highlights the two cylindrical meters and connects them via a center strip to improve readability and enhance the sporty, driver-oriented impression of the instrument panel.

* The audio control panel and the climate control switch panel, which has independent driver- and passenger-side temperature controls, form a beautifully designed human interface.

With modern and refined styling both inside and out, the All-New Mazda BT-50 will raise the bar in the utility segment and for the first time provide a realistic alternative to the family wagon and 4x4 SUV.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 32 Comments
      • 4 Years Ago
      I smile every time a company calls their new car/truck a "Lifestyle Vehicle", I don't think even they know what they mean by that.

      Regardless, I think they should offer it here in the U.S. Why? Well while Ford is afraid of the Ranger being cross shopped with their full size trucks (understandably, the new Ranger is huge and very capable). Mazda doesn't have a full size truck here, actually they have no truck here at all. Why not steal a slice of market share? Diesel would be nice, but not really necessary (I would not expect it to be offered here, and honestly with all the emmissions equipment loaded on those things these days, I probably would not be interested).

      Possibly reconsider it Mazda, I doubt it'd be huge, but I bet you could turn a decent profit.
      • 4 Years Ago
      Most original looking pickup I've seen in quite a while.
        • 4 Years Ago
        yeah if you wanna look like a sheila!
        • 4 Years Ago
        Great looking overall however I wish they would get rid of that stupid smiley face.
        I'll bet that the B20 would sell well in the USA
        • 4 Years Ago
        Smiley truck this time? And a dumb smile too.
        • 4 Years Ago
        While the front does look a bit weird, I have to say that interior looks really nice.
        • 4 Years Ago
        Yet another grinning Mazda face, but yeah! I give them props for an attractive, original, modern pick up truck design. And special thanks for not bringing it to the US. :op
        • 4 Years Ago
        id rather them go retro and bring back a the classic boxy design...this design looks like it was inspired by disproportional dinosaurs
        • 4 Years Ago
        the exterior is a bit OTT but the interior...WOW it doesn't even look like a pick up truck (which is a good thing).

        kudos mazda.
        • 4 Years Ago
        So that design is going to loose sales for Mazda if it ever came over here. I can't speak for the rest of the world as some ugly looking cars are attractive to other markets (must be a culture difference for sure!)

        Ford should sell the Ranger Version over here, with a Mazda Logo (a la the Ford Escape/Mazda Tribute twins) and sell it as a Mazda here as they have no F150 to worry about.

        I would suggest maintaing the 3.2l Twin Turbo Diesel version, but most likely that wouldn't happen.
        1) I would also suggest the 3.7 V6 from Ford come in here (which is supposedly similar to the Mazda 3.7 V6 be the mid-level engine choice.

        2) The Entry level choice should be the 2.0l Ecoboost (min 230hp and 240 Lb Ft)

        3) Finally a 3.5l Ecoboost version (365hp and 420 Lb Ft) would make this a great alternative to the larger full size trucks.

        And PLEASE tell me you can clear 48" between the wheel wells.
        • 4 Years Ago
        Kudos to Mazda for not lending itself to the faux-badass design cancer that's gotten into the pickup market lately.
      • 4 Years Ago
      doesn't look like a dependable work truck at all, maybe it's suppose to be somethings else.
      • 4 Years Ago
      Not sure about the exterior... But damn, the interior looks great!
      • 4 Years Ago
      I thought the Mahindra was original and quirky. This thing is an abomination.
      • 4 Years Ago
      With looks like that, let's hope it stays down-under.

      Actually, the interior looks good. But that face.... ooh man, that face.
        • 4 Years Ago
        I agree.
        Mazda styling cues do not belong on a truck. No freakin' way.
      • 4 Years Ago
      Bwaahahaahahahahahahaaaaaaaaaaaaaaaaaaaaaaaaaaahahahaaaaaaaa........phew....... 'scuse me...my Chicken Snack Wraps are about to come back up....bu..blurp...spewww...
      • 4 Years Ago
      I am glad this is not coming over here! Aside from not being good looking, pickup trucks do not come with all plastic bumpers! That is a no no!
      • 4 Years Ago
      Excellent truck model with it's internal & external. But trucks look as stupid smiley.
      http:americantrucksonline.com
      • 4 Years Ago
      The new Ranger does look better.

      However, Mazda doesn't have the F150 shadow that Ford does, so WHY NOT OFFER IT HERE?

      Hell, put the global ranger front end on it, with a mazda logo grille, and sell it that way.

      This is a FoMoCoFAIL in their own HOME MARKET.
      • 4 Years Ago
      Unique design but I don't understand why everyone is putting car-like interiors in trucks. Personally I rather have no center console, column shifter, and 60/40 split bench seat. Smaller trucks need all the interior space possible.

      Plus IMO, trucks should never ever have plastic bumpers. I guess nobody uses trucks for work or in rough conditions anymore.
      • 4 Years Ago
      meh, I say, meh.

      design does not work for trucks...this is just blandly wrong.
        • 4 Years Ago
        They tried to put a smiley face there, but found out it simply won't work, so instead they gave it a grin.
        • 4 Years Ago
        this is not what comes to mind when I think of a "sophisticated beast"...looks more like a Tacoma that smoked alot of weed
    • Load More Comments