• 27
Rhys Millen Racing Signature Edition Hyundai Equus – Click above to enlarge

At first blush (and second blush, and third...), it doesn't quite seem fitting that Hyundai would choose to bling out its range-topping Equus sedan for the rapidly approaching SEMA Show in Las Vegas. Still, here we are with a Rhys Millen Racing Signature Edition Hyundai Equus... for better or for worse. For those keeping track, this is the third consecutive year that the Korean automaker will be featuring a Millen-fettled machine in Vegas.

Says Millen, "The intelligent luxury platform of the new rear-wheel drive Equus is a perfect vehicle for tuners who have graduated from other segments and want to work with the best the automotive industry has to offer." And who are we to disagree with Rhys? We certainly can't argue with 415 horsepower – a useful 30-horse improvement over Hyundai's stock 4.6-liter D-CVVT "Tau" V8, courtesy of a RMR bolt-on cold air intake and stainless exhaust systems.

Naturally, the interior and exterior of the RMR Equus will see plenty of eye-catching updates, not the least of which will be the two-tone carbon fiber and Red Bull Racing blue satin clear paint by BASF set off by HRE 21-inch P40 wheels. Inside, the whole lot of it will be swathed in (what else?) ostrich leather and suede.

Feel free to read through the press release after the break, and be sure to check out the high-res teaser rendering by clicking on the image above.

[Source: Hyundai]
Show full PR text

Hyundai's Flagship Sedan Modified with Racer's Signature Components

FOUNTAIN VALLEY, Calif., Oct. 12, 2010 – Visitors to Hyundai's SEMA booth will be treated to the latest customizations from Rhys Millen Racing as his modifications to the company's new flagship sedan will be unveiled. The RMR Signature Edition Equus will include exterior, interior and performance upgrades that will enhance the already luxurious sedan.

"This is the third consecutive year we've partnered with Hyundai to bring a must-see car to the SEMA Show," said Rhys Millen, owner, Rhys Millen Racing. "The intelligent luxury platform of the new rear-wheel drive Equus is a perfect vehicle for tuners who have graduated from other segments and want to work with the best the automotive industry has to offer."

The Equus will showcase exterior RMR Signature Edition components including carbon mirrors, and front chin and rear deck spoilers. A two-tone carbon fiber and Red Bull Racing blue satin clear paint by BASF and HRE 21-inch P40 wheels will appropriately round out the exterior.

Tuners aiming to get even more power from the stock 385 horsepower, V8 engine to the wheels will get a glance at a bolt-on RMR Signature Edition air intake and stainless exhaust that together will add another 30 horsepower. The RMR Signature Equus will also feature a 14-inch brake kit designed to tame the 415 horses.

The interior of the Equus will feature RMR Signature Edition embroidered headrests and floor mats, and ostrich hide leather seats with suede accents.

The RMR Signature Edition Equus will be shown in the Hyundai Booth along with other specially designed cars exclusively built for this year's SEMA Show.


With more than 17 years of racing experience, Rhys Millen has established himself as one of the premier rally/drifting drivers in North America. Born in New Zealand in 1972, Rhys is the son of famed rally and off-road racer Rod Millen. Rhys joined Rod in the U.S. as a teenager and soon afterwards established himself as a racer, by taking first place at the Pikes Peak Hill Climb in the Open Division and winning Rookie of the Year. He won the Formula Drift championship in 2005 and the Red Bull Drifting World Championship in 2008.

Millen's driving credentials include movie stunts, multiple drifting championships, a Pikes Peak world record and his 2008 New Year's Eve Las Vegas truck flip. Behind Millen's success in the driver's seat is a full team of engineers and fabricators that know how to maximize the potential of a race car.

Millen has continued to make a name for himself at the Pikes Peak International Hill where in 2009 he won the Time Attack 2WD class in his carbon-bodied Hyundai Genesis Coupe while setting a new class record. In 2010 Millen unveiled his purpose built unlimited class Hyundai Genesis PM580 which will also be on display at the 2010 SEMA Show.

Hyundai and Rhys Millen Racing also recently announced their participation in rounds two and three of the U.S. Rallycross Championship where Millen is piloting a Hyundai Rally car specifically developed for the World Rally Championship.


Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 4 Years Ago
      • 4 Years Ago
      Free bowl of soup with purchase.
      • 4 Years Ago
      "Red Bull Racing blue satin clear paint"
      • 4 Years Ago
      "the best the automotive industry has to offer"
      • 4 Years Ago
      .......because this is the image you want for flagship luxury sedan.
      • 4 Years Ago
      Give me 30min to whip out a better looking photoshop. Geez that's bad.
      • 4 Years Ago
      Not sure if this is funny or sad.
      • 4 Years Ago
      Clearly, this is crazy, over the top, SEMA stuff, and I'm not a fan of the carbon-fiber-look paint, but I kind of like the two-tone and how it highlights the side creases.
      • 4 Years Ago
      LOL. Seriously? Someone call the 5th Grade Photoshop class - they can do a better job than that POS press image.
      • 4 Years Ago
      Only thing missing is the "TAXI" sign on the roof.
      • 4 Years Ago
      These things are just ugly, Lexus and Mercedes wannabe Korean junk.
      • 4 Years Ago
      overdone. oh wait, you said SEMA right?... ok nm then.

      ..if they didn't paint the top part of the curve running down the side it'd look pretty nice!
        • 4 Years Ago
        It's sad to see a loser copying another loser, right?

        Tragic coincidence happens when people think too much about the nostalgic past of...others who've failed as they grew
    • Load More Comments