• Oct 9, 2010
Apple continues its march towards world domination. Since its introduction, automakers have paid a lot of attention to the iPad; Hyundai plans to use the device as an Equus owner's manual, while Chevrolet, Ford and Volkswagen have developed apps for it, and BMW has introduced an in-car docking system for the super tablet.

Not one to be left off the technology train, Mercedes-Benz has announced plans to create its own headrest-mounted iPad docks. The units will allow rear passengers to use and charge iPads, which could usher in a whole new era of back-seat driving as the iPad navigation app battles it out with the factory unit up front.

[Source: Engadget]


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  • 16 Comments
      • 4 Years Ago
      How is this really useful?
      How many people ever get to ride in the backseats of their cars?
      These are sucker options, trust me I have been the sucker before many times when I was younger, I know.
      • 4 Years Ago
      Leg room looks cramped in that backseat. And I hope she's wearing a seatbelt or they are are going to be picking glass out of her face after a wreck.
      • 4 Years Ago
      All of this in-car-info-tainment stuff is sad - in some ways. What with the most glorious of three dimensional images passing by just outside each of those cars windows.
      • 4 Years Ago
      Apple products are so overrated.... the ipod remains they best thing they ever made IMO.
        • 4 Years Ago
        helen keller - symbian is considered a smartphone OS. By excluding it you're cherry picking your data to be favorable to Android. Get off the fanboy train.
        • 4 Years Ago
        helen keller - Symbian still has the largest market share, last time I checked...

        Aside from that, you just compared an OS to a single device. That says a lot about how well iPhone is doing, if the only way to outsell it is to create a metric that includes a bunch of different phones.

        Also, the biggest thing holding back iPhone right now is the lack of competing carriers. It'll be interesting to see what happens when Verizon comes on board early in 2011.
        • 4 Years Ago
        nicholiservia - is Google needing better marketing the reason why android os phones have the largest market share?
        • 4 Years Ago
        Dave - My mistake in lack of not specifying for the lowest common denominator. Market share for smart phones (i.e., iOS devices, RIM devices, Android devices, Windows mobile devices, excetera) is led by Android. If dumb phones are included, then yes Symbian is in the lead.
        My argument is based on the fact that the Android OS is on so many phones. Because Apple is so restrictive they will always be second or third. Google's marketing strategy for Android includes multiple devices on multiple networks with a more open App market. Hence the reason they are now number one in smart phones and are projected to be number one overall in 2014.
        • 4 Years Ago
        I wonder when they will just go ahead and develop OEM and/or aftermarket HUs/NAV/ICE systems.
        • 4 Years Ago
        They may be "overrated," but they provide some significant competition in the marketplace, which has resulted in some great products from other companies and conglomerates (Android, upcoming Windows Phone 7, etc).

        Looks like that girl isn't even looking at that screen, though.
        • 4 Years Ago
        Really? I don't see any other tablets in the market that operate anywhere NEAR as simply or as seamlessly as the iPad. None of 'em even exist yet. And since the iPhone is the standard among my professional circle, it's the one we all develop for.

        Mine turned out to be a FAR better business tool than I'd ever anticipated. I use it on planes, in cabs and walking around the office, freeing me from a desk almost entirely. That makes my work more fun and more productive.
      • 4 Years Ago
      Flawed idea has the cute girl sitting in back seat fidling with the iPad while the front passenger seat is left empty.
      • 4 Years Ago
      Hopefully all of these companies will offer a front dash mount so that young cute girls like this one in the back seat will be constantly distracted by a huge screen with Facebook and twitter updates scrolling constantly.
      • 4 Years Ago
      I'll take a $300 netbook with windows 7 starter over an ipad any day of the week.

      How exactly can you read the ipad cleary when mounted to the back of a headrest? It's really not that big. Besides the device was designed to be held, not mounted.

      I also don't think it's wise to buy/build something permanent for a car to house a product that changes every year.
      So your 2011 mercedez may have a dock meant to hold a product that doesn't exist in 2012, i guess that's ok if you get a new car every year.

      A charging port would be sufficient for most sane people.
      • 4 Years Ago
      stupid. it's too far and too public!
      • 4 Years Ago
      I don't think the girl in back likes the people in front. She is much more interested in the gadget. Maybe she is sending an IM to the people in the front seats?
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