- Oct 8, 2010
Video: Juke film answers the question - What were Nissan designers thinking?
Design inspiration for the Nissan Juke – Click above to watch video after the jump
The 2011 Nissan Juke has what some might call 'controversial' styling. It's downright polarizing. So, where did Nissan pull its inspiration from in order to craft these lines? Alfonso Albaisa is the Vice President of Nissan Design Europe and he's here to explain exactly why the Juke looks like it does.
Albaisa states that the essence of the Juke "captures the pure life of a 30-something year-old guy." The vehicle is aimed at a younger demographic of new car buyer and Nissan's goal was to turn lifestyle elements into design features. The interior is supposed to be reminiscent of a person wearing a wetsuit while the front end is intended to invoke visions of a rally car.
Automotive designers are always entertaining to listen to, and Alfonso Albaisa is no exception. His descriptive language wended its way into our brains giving us a greater appreciation for Nissan's little sporty crossover. Don't believe us? Listen to the man in the clip after the jump.
Photos copyright ©2010 Chris Paukert / AOL
[Source: Nissan via YouTube]