• Oct 8, 2010

Design inspiration for the Nissan Juke – Click above to watch video after the jump

The 2011 Nissan Juke has what some might call 'controversial' styling. It's downright polarizing. So, where did Nissan pull its inspiration from in order to craft these lines? Alfonso Albaisa is the Vice President of Nissan Design Europe and he's here to explain exactly why the Juke looks like it does.

Albaisa states that the essence of the Juke "captures the pure life of a 30-something year-old guy." The vehicle is aimed at a younger demographic of new car buyer and Nissan's goal was to turn lifestyle elements into design features. The interior is supposed to be reminiscent of a person wearing a wetsuit while the front end is intended to invoke visions of a rally car.

Automotive designers are always entertaining to listen to, and Alfonso Albaisa is no exception. His descriptive language wended its way into our brains giving us a greater appreciation for Nissan's little sporty crossover. Don't believe us? Listen to the man in the clip after the jump.



Photos copyright ©2010 Chris Paukert / AOL

[Source: Nissan via YouTube]



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 97 Comments
      • 4 Years Ago
      there was thinking involved in this design? Could've fooled me.
      • 4 Years Ago
      How many crossover SUVs does a company need to produce?

      I could be wrong, but I think Nissan got the market totally wrong on this one. Are young guys that like motorcycles and rally driving really going to buy a crossover SUV? No. They're going to buy a WRX.

      It's so amusing listening to design guys go on about the styling. It's as if they're saying, "it looks so athletic and dynamic, you'll forget you're driving a fat, sloppy snore-mobile."
      • 4 Years Ago
      Oh boy, a Japanese Aztec.....
      • 4 Years Ago
      "Like an athletic guy in a wet suit you can tell were the power is" .... it looks kinda like that ... in a pants area i guess
      • 4 Years Ago
      How do they get off thinking someone into motorcycles, dune buggies, and rally cars... somebody who probably has an appreciation for performance, is actually going to want that thing?
      If they had told me it was aimed at a 25 year old person who likes spending time in coffee shops and doing modern art and stuff, i'd understand a little better.

      I think I'll stick with the STi.
      • 4 Years Ago
      This is painful to watch. The guy has the passion and the vision of what he is after, but is ludicrously misguided. I guess that's the nature of the crossover segment; it runs counter to the values of speed and inspiration.
      • 4 Years Ago
      Anyone else picking up a vaguely homo-erotic undertone to this video?

      i mean... feeling the power of the wet man interior... that is the best possible imagery to describe the dashboard? uhm... k
        • 4 Years Ago
        "...like an athletic young man in a wet suit...you can just feeeeeeeeel the power."

        Yeah, nothing homo-erotic about that...

        /shiver
      • 4 Years Ago
      "Don't mix. Don't compromise. Make something pure."

      Maybe it's just the 60ml of nyquil sloshing around my noggin, but that makes no sense to me in the context of a crossover.
      • 4 Years Ago
      I stopped when he said "Athletic guy in a swimsuit" - he's telling us that it was designed for a outdoors, motorcycle loving, 30 year old guy, who wants an interior of an athletic guy in a swimsuit... this is one niche market.
        • 4 Years Ago
        I'm that 30-something w/ motorcycles that likes the outdoors - bring along the dogs and the wife in my sporty little hatchback to go camping. But "athletic guy in a swimsuit" I'm not.

        Lower this car and get it a new nose. 2 years and the nose'll get tweaked on this poor car.
      • 4 Years Ago
      The front end looks like they took one car and smashed it, then put another car on top of it.
        • 4 Years Ago
        Exactly my thought.
        The problemwith this car is not that it looks odd, which might actually be a positive thing, it is that it looks like as if they put a car on top of another and they joined them
        Just lazy design
      • 4 Years Ago
      what a waste of cash, they coulda used it to do a whole make-over for the GT-R.
        • 4 Years Ago
        this will make money so instead of doing as you suggest they can just take the money made from this and put it towards future projects. That's how the car business works. Well, the abridged version.
      • 4 Years Ago
      There's a lot going on, and although I'm not crazy about and wouldn't buy it, I'm glad it exists, just like the weird melted refrigerator Cube, just to break things up in the sea of beige Asian sedan and silver C Classes, 3 Series and A4s...
        Mickey
        • 4 Years Ago
        I am mad how he described this ugly thing as sexy. he is definitely on something.
    • Load More Comments