• Oct 7, 2010
Toyota knows better than most the value of customer satisfaction and confidence in one's products. Having suffered a series of blows to its image with all of the recalls and safety issues that emerged regarding its vehicles recently, the automaker has responded by launching a complimentary maintenance plan for its customers. But while that promotion was initially part of a seasonal sales initiative, overwhelming positive feedback for the promotion has prompted Toyota Motor Sales USA to announce its continuation.

The two-year maintenance plan goes into effect immediately, and is offered on both new Toyota and Scion models. Called Toyota Care and Scion Service Boost respectively, the plans include complimentary oil and filter changes, tire rotations, lubrication of key chassis parts/components, regularly-scheduled 19-point inspections and 24-hour roadside assistance for a duration of two years or 25,000 miles, whichever comes first. Details in the press release after the jump.

[Source: Toyota | Image: Ronaldo Schemidt/AFP/Getty]
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Complimentary Maintenance Plans Now Standard on New Toyota and Scion Models

TORRANCE, Calif. (October 6, 2010) – As an added value for customers, Toyota today announced that new Toyota and Scion vehicles1 will now come standard with Toyota Care and Scion Service Boost . These two new plans offer complimentary normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.

The two maintenance plans, which go into effect today, make Toyota the first full-line brand to offer a complimentary maintenance plan standard on new Toyota vehicles within its line-up. The brand began offering complimentary maintenance plans this spring as part of its seasonal sales programs. Due to the favorable response from customers, including 73-percent who said it improved their confidence in Toyota, both plans are now standard on new-vehicle purchases across the Toyota and Scion line-up.

"The two complimentary maintenance plans were developed to help improve overall cost of ownership and provide invaluable peace of mind for our customers," said Bob Carter, Toyota Division group vice president and general manager. "The new programs were inspired by owner feedback and once again reflect how Toyota listens to its customers."

Both maintenance plans cover all normal factory-recommended maintenance services outlined in each vehicle's owners manual, which includes oil and filter changes, tire rotations, lubrication of key chassis parts/components, a 19-point inspection and 24-hour roadside assistance (lockout protection, flat tires, towing, jump starts, etc.). Additional details will be available through Toyota & Scion dealers.

The Toyota Care program will be supported by an ad campaign from Toyota's advertising agency Saatchi & Saatchi. The television ads begin airing nationally today, with the campaign extending to print, outdoor, online and digital later in the month. The message emphasizes peace of mind and worry-free maintenance.

Scion Service Boost will be supported through a variety of marketing and media outlets through Scion's marketing partners.

1 Covers factory scheduled service. Plan is 2 years or 25,000 miles, whichever comes first. The new Toyota vehicle cannot be part of a rental or commercial fleet or a livery or taxi vehicle. See plan for complete coverage details. See participating Toyota dealer for details.


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    • 1 Second Ago
  • 20 Comments
      • 4 Years Ago
      Maybe only partly true, your paying about $20 to $30 per oil change in the purchase price with the maintenance, compared to $40 to $60 per oil change if you were to have it done at the dealer without the free maintenance.
      • 4 Years Ago
      I think it'll just be included in the purchase price. There is no such thing as "free" maintenance.

      I had the first three oil changes "included" with my scion purchase a few years back. I quit doing that after trying it the first two times, and even after making appointments, it literally took 2 1/2 hours for each oil change. Yea... so I changed my own oil after that.

      That's my local dealership service dept, though. YMMV.
        • 4 Years Ago
        They do not include it in the sales price. I purchase a V6 SE 2011 camry for $24,999 fully loaded, and I got that 25,000 mile service for free. That's 5 oil changes and tire rotations, and I also got the 10 year 100,000 warranty for free. Toyota wants to bring customers back and want to sell their brand, that is why they doing those free service plans.
        • 4 Years Ago
        How do you know it wasn't included? It could've been included in that $24,999.
      • 4 Years Ago
      I'm guessing this will become an industry standard along with 10yr/100k mile warrranty's
      • 4 Years Ago
      Lower your car payments save your car
      • 4 Years Ago
      I have owned many toyota cars. And if you dont change the oil you can have LOTS of problems

      So these people on here who say they drive there toyotas with doing nothing are really stupid.

      Sounds like toyota PR plants on this site.

      Second my ford cars over the 300k spans have cost me less than toyota. Typically my toyotas I have owned at 300k + have had several thousand repairs with CV boots etc .

      So I used to own toyota cars but now I am not a toyota fan. I have owned 4 total.
      • 4 Years Ago
      These are great, low-cost ways for automakers to woo customers. At most this costs Toyota no more than $300 over the time period, but the peace of mind to consumers is worth much more. I expect almost all automakers to soon offer this bonus.
      • 4 Years Ago
      I have a Toyota 4Runner. Never been back to the dealer. Run synthetic Amsoil, 100,000 miles and still no brake job (all highway miles) and 23mpg. A real no cost maintenance deal is the one BMW offers, it includes brakes too. The reason why my wife drives the Beemer and I get the 4Runner. Good sales pitch from Toyota, but doesn't woo me. I would rather have free maintenance on a car that cost too much to maintain.
        • 4 Years Ago
        This is what I'm trying to tell my girlfriend's father.

        He can't swing $35-40k for a new Mercedes or Audi, so he finds a six year old 7 series for something like $25k and thinks he can afford the scheduled maintenance on it. It only has 45k on the odometer. My Forte's 60k maintenance is like $800 at a dealership... I don't even WANT to know how much the 7 series' 60,000 scheduled maintenance is!
      • 4 Years Ago
      VW tried this. I didn't think it made them look any better or worse.
        • 4 Years Ago
        VW only gave 3 oil changes in its 3 year free maintenance - at 10k, 20k, and 30k miles. "Free" is good, but as for peace of mind I'm not sure most people like waiting 10k miles between oil changes.
      • 4 Years Ago
      Am I the only one that doesn't want this? I'll keep my 300$ off the purchase price and handle my own maintenance.
        • 4 Years Ago
        I'm with you. Dealer only gets the first oil change on my vehicles. The rest is all me.
      • 4 Years Ago
      And that's how you score lots of customers, and fix a bad PR image. Well done.
        • 4 Years Ago
        bad pr image? how about a fundamental low end business practice...
      • 4 Years Ago
      I wonder if the free maintenance is worked into the price.
      • 4 Years Ago
      Not neccessarily-if Toyota is doing this to give themselves a competitive edge and believes that it'll help them sell more vehicles they're likely willing to eat the cost. Also,. it doesn't really cost them that much money to provide these services-while the "MSRP" on these services might be something like $300 the real cost of something like 3 oil changes is nothing. The oil change intervals on these cars are so high now that they're basically throwing in 3 oil changes and maybe a couple air filters.
      In addition they're going to get people used to going to the dealerships for maintainence which the dealers are going to love since it's going to make them a ton of money later on. That'll probably pay for all the free maintainence right there.
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