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Chinese Market Buick Excelle – Click above for high-res image gallery

Dealers are working hard to sell every Buick Regal they can get on their lots, and the sporty Regal GS should arrive in the near future to give them a new version to push on car shoppers. If that doesn't do the trick, the smaller Buick Verano premium compact sedan is slated to arrive in 2012. The Verano, Buick's upmarket version of the Chevrolet Cruze, will be built at GM's Orion Assembly plant in Michigan alongside the new Aveo.

General Motors had previously said it planned to restore nearly 1,200 jobs at the Orion Assembly production facility, a plant that used to build Pontiacs. This announcement suggests that it's sticking by that statement – though the automaker may have had some strong incentives to do so.



[Source: The Detroit News]


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  • 53 Comments
      • 4 Years Ago
      i just don't like how the chrome at the back overlaps the tailights
      they're being too playful with this car
      • 4 Years Ago
      I live in Spain and I can say that car is the brand new Opel Astra sedan. In Europe, the hatchback is allready for sale and the sport version (shown in the Paris Autoshow) will be on sale next year. I don´t know if those two versions will be someday be headed for the US. By the way, with exception of the tail lights, the car looks much better as a Buick.
      • 4 Years Ago
      Is this really a Buick ? I like their design language.
      • 4 Years Ago
      So we are back to badge-engineering at GM?
        • 4 Years Ago
        Using the same platform isn't badge engineering.

        Also, after driving an LTZ Cruze I wonder how they're going to make the Buick worth more than that. LTZ Cruze is around $25k but it's a beautiful car, inside and out.
        • 4 Years Ago
        Buick!... it's the new Pontiac.
        • 4 Years Ago
        When was GM ever off badge-engineering?
        • 4 Years Ago
        Badge engineering, for better or worse, is nothing new.

        Better yet: Back to the J-body? In which case, might as well call it a Skyhawk.

        If I hear rumblings of the rebirth of Cimarron, I'm declaring GM dead.
        • 4 Years Ago
        Yes they are. They never stopped, and they didn't learn a thing from the bloat that got them into their mess. They never learned anything because they never believed they did anything wrong, and got off too easily. So, nothing changes at GM.
        • 4 Years Ago
        @Spin

        You're wasting your time. Certain people see "built along side" and automatically hit rewind on the badge engineering rhetoric. Nevermind that the sheet metal is different (where it counts), the interior materials are different, and it looks nothing at all like a Cruze save the size.

        And then there are those that look for nothing less than another opportunity take a shot at a car company they love to hate...

        "Badge engineering" is 4 minivans, all with the same sheet metal, interiors and powertrain with different plug-n-play grills and badges...oh yeah, and all with the same shoddy quality. I don't think you'll see mistakes like that again.
        • 4 Years Ago
        David, until you see the car, how can you say it's badge engineered?

        It is very possible to put two different cars on one platform and make them distinct.

        And once we see what GM is offering here, then we can tell whether it's distinct or not.
      • 4 Years Ago
      GM is turning Buick into the next Pontiac and Saturn. That is an awfully named, terrible looking car and it doesn't belong in the brand.

      http://www.egmcartech.com/2009/11/25/2011-buick-excelle-xt-in-china-an-opel-astra-for-the-chinese-market/

      If GM were selling the above as-is in the US instead then it might be a different story.
        • 4 Years Ago
        It's not that bad, Although i perfer the hatchback version.

        Give it the 2.0 255 HP turbo OPC / VXR / GS treatment.
        • 4 Years Ago
        Funny how polarized you are by this. The US Verano is 99.9% the same as the China Excelle sedan. Maybe you just prefer hatches to sedans and thats fine, but the sedan is nearly the exact same interior and styling forward of the B-pillar except for some minor differences in the fascia/headlamps.

        BTW, I really wish bloggers and the news in general would stop saying the Verano is the "upmarket version of the Cruze". The only parts these cars share are the metal stampings of the underbody and some powertrains/chassis. 100% different interiors and exterior sheetmetal. However it is accurate that this Buick is very similar to the Opel Astra, or "badge engineered" if you like but they don't sell in the same markets.
      winston
      • 4 Years Ago
      Has the AVEO previously been manufactured in Korea?
      • 4 Years Ago
      If Buick is trying to appeal to a younger buyer, then the Verona is a good idea.... a small car today, a bigger Regal or Lacrosse type car in 5 years, and then on to the Enclave and/or a new large flagship after that. This has worked for BMW, Merc and Lexus without cheapening their brand images, so I think Buick deserves the same opportunity. And not everyone with the wherewithall to buy an premium vehicle wants a big boat. I would put this car on my list to replace my small Acura.
      • 4 Years Ago
      Hmmmmm, not sure I'd feel very confident ponying up Buick type dollars on a car that's built next to the wonderful and stylish Aveo.
        • 4 Years Ago
        I think it looks fine for what it is, a "better-than-Chevy" compact with family platform underpinnings. The sheetmetal is clearly different, especially the greenhouse treatment.

        The real question is whether Buick should have a compact car at all. With BMW making a 1-series and the Audi A1 coming, I think it's OK. Besides, it's not like Buick doesn't have a precedent selling small cars.

        And it's not like Buick is selling a microcar or subcompact. If this is as small as a Buick gets, Buick will be fine.
        • 4 Years Ago
        Nowadays most of the components that make no perceptible difference are usually shared with other vehicles. This is done to keep their costs low. Even luxury car makers do this. Many of the components are contracted out to other manufacturers. For ex the supplier that supplies the radar in the radar guided cruise control in Mercedes could also supply to Toyota/Lexus for their radar guided cruise control.
        • 4 Years Ago
        Agreed. That doesn't look up-market enough to be what a Buick is supposed to be these days.
        • 4 Years Ago
        It's common now to have different vehicles built on the same line. It allows them to flex the line and build the cars according to demand. As for why they kept Buick around well they sold almost 13,000 cars last month which is twice what Mercury did and Lexus only sold 17K and BMW only 18K so I would say the brand is worth keeping around. Not to mention it's crazy popularity in Asia. As long as they focus on differentiating the brands and not just the really blatant badge engineering of the 80's they'll be fine. On a side note I really like the Regal. I'd love a chance to flog the GS when it hits our shores.
      • 4 Years Ago
      Still not liking the name. They had to pick something that close to the Suzuki Verona name? They should have brought back a "classic" Buick model name like Skylark, Skyhawk, etc.
      • 4 Years Ago
      I could never buy a badge engineered car with a grill three times the size it needs. Reminds me of a Chinese cheese grater.
        • 4 Years Ago
        You should give it a try, when you'll get the chance.
      • 4 Years Ago
      Regal is excellent car. This one is an embarrassment.
      • 4 Years Ago
      The Buick Astra.
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