• Oct 6, 2010
The Audi Spectacle – Click above for high-res image gallery

Audi is always up for some unique marketing opportunities. For a new campaign called "The Audi Spectacle" it might be going way up. A campaign presented by the Access ad agency has Audi reinventing the concept of the billboard, with its famous four rings taking over some of the worlds most iconic landmarks.

The Brooklyn Bridge in New York, Sydney Harbour Bridge in Australia, Tower Bridge in London and the Rialto Bridge in Venice have been presented as potential candidates for the advertising treatment. The life-size installations could be beautiful, but would attaching advertising to global treasures be going too far to spread a brand's message?

If you think that's the case, don't get too worked up just yet. The campaign is just a concept at this point, and the potential backlash could kill the idea before it... ummm... gets off the ground.



[Source: Access Agency via Co.Design]


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    • 1 Second Ago
  • 47 Comments
      • 4 Years Ago
      As long as it's company name, logo, and products, who cares? The problems start when companies start using public space to propagandize with fashion models, hollow rhetoric, partial statistical data, and dishonest pricing information.

      Paintings advertise the artists skill, but he doesn't go around telling everyone why his paintings are best by using vapid superlatives and manipulated/incomplete statistical data. If it's open to interpretation, it's not harmful to the public, imo.
      • 4 Years Ago
      The first pic isn't even a landmark bridge. It's the Granville street bridge in Vancouver and the rings or the cars aren't even to scale! Actual cars would be much larger.
      • 4 Years Ago
      That main photo used is the Granville Street Bridge in Vancouver. Picture taken from Granville Island.
      • 4 Years Ago
      The Vancouver (main picture in article) one will never happen, as billboards are not allowed in the city of Vancouver.
      Audi did, however, put a real R8 on the top floor of the Vancouver Olympic Village yesterday. Albeit temporary.
      momslove
      • 4 Years Ago
      I think Audi should build it's own bridge and forget using these beautiful works of other to "sell' their cars! Hopefully those who consent or not to this are far brighter than whoever thought this one up1
      • 4 Years Ago
      Some creative marketing people are truly brilliant.

      ... and then there's the person that came up with this idea.
      • 4 Years Ago
      To NOREPUBLICANS: You really need to quit obsessing. Every forum is not a venue for political rants. Last time I checked this article had NOTHING to do with politics, simply an advertising campaign. Your obsessing with everything republican means you are close minded to any other views except your. A very dangerous way to live. But, to the point of the article. With the huge revenues being raised by stadium fees (in some cases 100's of millions) I could see public facilities allowing this advertising to make up shortfalls in funding. The golden gate bridge is run through a private board, so not even the state could intervene. It will be interesting to see.
      • 4 Years Ago
      Is anyone else tired of being bombarded by marketing everywhere they go?
      • 4 Years Ago
      This is like a bad college project. Crap idea and even worse execution.
        • 4 Years Ago
        But at least they're well-hung.
      • 4 Years Ago
      Creative, but the illustrations prove a problem with it. The cars are so small in scale that frankly, their presence serves no real purpose. The rings are visible, but the cars are just tiny dots. And a couple of those locations would basically be invisible to the potential buyers who actually doing what Audi buyers do...driving.
      • 4 Years Ago
      Once Audi either reduces the weight on most of their cars ahem.... A5 by about 700 lbs or make their 265 hp 2.0T and 330 hp V6 more standard, they'll catch up
        • 4 Years Ago
        this wil convert a audi into a mustang.
        lol
        alot of car on the outside, but nothing inside.
      • 4 Years Ago
      In before SimpleCar says "What ever happened to newspaper car ads?"
        • 4 Years Ago
        It was a joke. You know, to make people laugh. Not even a malicious one. Life isn't quite as serious as you make it.
        • 4 Years Ago
        In before AnalogDan makes a foo--too late.
        • 4 Years Ago
        They are still there AnalogDan! It's just that fewer people read newspapers!

        I think it's a pretty big statement! I'd like to see Ford do this with a giant oval with cars the lineup running across it.

        Better yet... Put the Raptor up on a hill that nobody in their right mind would drive in a regular truck and just leave it there with a big sign saying something like "And this is stock!"

        Just some ideas..

        • 4 Years Ago
        i find the obsession with simplecar quite disturbing
        • 4 Years Ago
        Photoshopped... =P
        • 4 Years Ago
        @AnalogDan

        It IS quite disturbing. If your looking for cheap upvotes, go for it. I know its something you can't live without. I, on the other hand, am the complete opposite. I can give a **** about the voting, as you can tell. But yeah, its disturbing.
        • 4 Years Ago
        Obsession? SimpleCar gets mentioned because he posts on almost every news topic (it seems like).
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