• Oct 4, 2010
2011 Audi A1 1.4 TFSI – Click above for high-res image gallery

Less than a week after complaining about the A1's lack of a U.S. visa comes word that Audi is considering bringing the second generation entry-level hatch to the States. Speaking with Automotive News at the Paris Motor Show, Audi AG board member Peter Schwarzenbauer said the chances of the next A1 coming to the U.S. are "quite high," although a decision wouldn't be made for at least another year and a half.

When development of the current A1 was underway several years ago, Audi decided that fuel prices and consumer demand were too low to justify bringing the A1 into North America. However, sales of the A3 combined with strong consumer interest in diesels – not to mention the warm reception of the Mini Cooper – have Audi reconsidering the A1's business case in the U.S. And if Audi wants to achieve its goal of becoming the world's largest luxury automaker by 2015, it will need all the sales it can get in the States.



Live photos copyright ©2010 Damon Lavrinc / AOL

[Source: Automotive News - Sub. Req.]


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    • 1 Second Ago
  • 20 Comments
      • 4 Years Ago
      The wave of the future. Small Luxury.
      • 4 Years Ago
      I call "b.s." on this. It's not too late to bring THIS version here. It's brand-new!

      Why is Audi so damned timid?

      I'm not even going to pretend to hold my breath on any promises by Audi, and by the time they decide they SHOULD HAVE brought the A1 over, it will be too late, because they will have lots of competition for the segment by then, and so it will be a self-fulfilling prophecy. Their best bet is to bring the current version here ASAP ... but they won't. Fools!
        • 4 Years Ago
        Isn't the one pictured here already the second generation A1? Wasn't the first gen one the mini-MPV version?
        • 4 Years Ago
        Actually, it could be too late, if the platform wasn't designed to meet US standards.

        The last thing they want to do is screw it up, ala the Pontiac GTO, which wasn't designed with US standards in mind at all, and stick the gas tank in the trunk to get it past the NHTSA.
      • 4 Years Ago
      I think the A1 looks great, and I'd love to see it here.

      But I have serious doubts that an upscale supermini could do well sales-wise in the United States. The only successful car of this type in recent years is the Mini, and that is as much about the mystique of a classic British marque as it is about the driving qualities. The A1 just doesn't beat the Mini in those two areas.

      I think we need to wait and see what happens when the Fiat 500 goes on sale next year. If Mini can hold on to its sales while the Fiat 500 takes off, then the A1 has a chance of filling a market position above either of them. If the 500 flops, well.... just send us the Audi A5 Sportback instead, okay? Pretty please?
        • 4 Years Ago
        I actually think that very few MINI buyers (myself included) bought it for its "mystique". In fact, those sorts of people shun the new MINI and consider it to be a fraud.

        No, we bought it for how well it drives and how much fun it is to drive it, and how well appointed it is for the money.

        The A1, if it sold in the low-20's to start, would do great here, in my opinion.
        • 4 Years Ago
        that 500 sales are going to take off is a bit presumptious. The American market may decide it's but ugly and reject it en masse. Anyway if audi needs all the sales it can get send the rs3 and i will buy one i swear.
      • 4 Years Ago
      is this thing as big as a Mini Cooper, or smaller like a Fiat 500 & VW Fox?

        • 4 Years Ago
        No, the A1 about 10 inches longer than a Mini, it's about the same length as a Mini Clubman. And the regular Mini is about 6 inches longer than a 500. The big new Mini CUV is about the same size as a Ford Fiesta or Honda Fit.
        • 4 Years Ago
        It's based after the new Polo, so it must be a B-segment
        • 4 Years Ago
        @dasupersprint91
        ok, thanks
        so the Fox then must be an A segment, and the Polo and Fiat 500 and this are B segemnt vehicles.
        then the Mini and Golf must be C segment cars.

        Hard to keep these things straight with so few running around here in the US.
        • 4 Years Ago
        They claim that 4 adults fit. This is the kind of car that I really like. Small but not a penalty box.
      • 4 Years Ago
      bring it here
      bring it here
      bring it here
      bring it here
      • 4 Years Ago
      I'd take this over a Mini Cooper any day sans the cheap suspension setup. For 30K, I'd hope to have a car that has a better suspension than a 15K VW Golf.
        • 4 Years Ago
        In Germany it's priced almost identically to a MINI Cooper S.

        Cars being (relatively) cheap here is both a positive and a negative. The positive is that we get to buy the cars that are here for quite a bit less money than other places (Europe and Canada, mostly). The downside is that automakers don't want to import cars here since they won't make as much money as they do when selling them overseas.
      • 4 Years Ago
      It looks like it's about to cry. I think I hear it saying, "My grill is so big and overdone, I'm going to cry!"
        • 4 Years Ago
        Don't know why you were down-rated. That entire front end is just too large for a car of that size. It looks like it should be on a car 2 sizes larger.
      • 4 Years Ago
      What they probably mean is it will be coming to the US once they make it larger for the next generation.
      • 4 Years Ago
      So...Kenworth is building cars now.
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