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Make way for the new king. Mercedes-Benz has made up serious ground in the American luxury market, beating out both BMW and long-reigning Lexus in sales last month. The Silver Arrow saw deliveries climb by 17 percent in the US, up to 19,862 units in September. What's more, Ernst Lieb, the company's chief executive officer, said that he expects the Mercedes-Benz market share to continue to grow throughout the remainder of 2010.

That news comes as BMW announced its sales had grown by 21 percent compared to this time last year. Lexus, meanwhile isn't fairing so well. The Japanese luxury marque saw its sales fall off by a hefty six percent to 16,948 units, even in light of booming ES sales. The company delivered 21 percent more of its front-wheel-drive sedan in September, but those gains were demolished by the fact that sales of the company's IS line dropped off by 27 percent.

It would seem that buyers are still somewhat skittish of Lexus products after a torrent of recalls earlier this year. Even so, Brian Smith, the U.S. vice-president of Lexus sales, says that he doesn't believe his company will lose its position as the number one luxury automaker in the States when all of 2010 is counted.

[Source: Bloomberg]


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  • 47 Comments
      • 4 Years Ago
      Who wants to buy a Lexus if you can buy a Mercedes or a BMW. Who wants to buy a Lexus LFA that costs $375,000 dollars if you can buy a Ferrari, Lamborghini, or a Porsche. Mercedes and BMW cars have the best luxury cars out there, only people that want to save some money choose Lexus. What company created luxury cars? It was Mercedes and BMW not Lexus. There was a time that Lexus cars have a nice design but right now they can't be compared to Mercedes and BMW.
      • 4 Years Ago
      It comes down to the E-Class, which sells at 5k+ units a month -- better even than the ES and some 10x better than the GS.

      Only BMW and MB consistently manage any significant volume in that market.
      • 4 Years Ago
      Lexus is one great car.

      Lexus Atlanta available at Lexus Atlanta
      • 4 Years Ago
      Totally aggree: Lexus products are boring. I would never consider buying one.
      Their only exciting product is the IS-F.
      • 4 Years Ago
      Agree with FT.

      Mercedes and BMW are being very aggressive with lease deals. You can get a C300 Sport with leatherette, auto, wood trim and bluetooth for about $399 with tax and only the 1st month, bank fee and tag/title as down payment. The ES is more expensive and most sales for the ES are purchase and not leases. My wife got a C300 and even the salesperson said that after 3 years the car will not be worth the stated residual value and that Mercedes Financial will either take a hit or re-lease it as a CPO.
      • 4 Years Ago
      Lexus needs this hit on the chin to get the fire back to retake the crown
      • 4 Years Ago
      Lexus needs this hit on the chin to get the fire back and retake the lead
      • 4 Years Ago
      What many people fail to understand is that some people could care less how boring or how bland the styling is. A car is just a car to them, a tool to get to point a to point b. Those are the people that buy a lexus. They could care less if the car is "sporty" or has a "soul." If the car rides smoothly, and its dependable, quiet, and luxurious, that's all that matters. The one thing that lexus has going for it resale value, and thats very important in the luxury car market. Once they restyle most of their line up, they'll be back to #1.
      • 4 Years Ago
      More a statement of how stale Lexus product has become. Especially since most of the news has been all LFA, all the time. Hard to increase sales when the focus is on selling a few hundred very expensive cars.
        • 4 Years Ago
        I kind of agree with that because if Lexus was really being hammered by all the bad press about run way cars, the ES which is a reskinned Camry, would be the one most hit... and yet that clearly is not the case.

        Lexus simply has older products... and even their newer stuff just feels old. When a redesigned IS gets here, and assuming its good, I would expect its sales numbers to jump.
        • 4 Years Ago
        and likely most Hyundai Genesis sales have come from Lexus owners

        you know those arehte ones looking for cheap luxury dels so once Hyundai hit it with the Genesis they followed

      • 4 Years Ago
      Lexus is carried by the ES and RX. That's it. The LS is a great vehicle but not a car to carry any sales titles. Lexus needs to improve maintain the freshness of the IS and GS. The remainder of their lineup is not too bad otherwise. They also might benefit from a GS based crossover. As much as I like the GX460, that truck is better suited as a Land Cruiser Prado elsewhere in the world.
      • 4 Years Ago
      Lexus has no "soul", I'd never buy one despite the fact that they are well made cars. To me Lexus is just a Toyota developed in a board room in Japan to fill a market demand in the US. there is no racing herritage, culture or love for automotive culture in the brand unlike MB, BMW, Jag, etc. It might sound silly to others but I feel when you buy a car that expensive you are buying more than just an appliance, and that's all Lexus is to me.
        • 4 Years Ago
        Alex740,

        To most buyers in the USA, a Lexus (or any other luxury car for that matter) is just an appliance. It's a sad fact but very true.


      • 4 Years Ago
      'Booming ES sales...'

      What is wrong with this country?

      And are Mercedes built better than they were a few years ago? They were having some major problems.
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