The 2011 Regal is Buick's latest attempt at reinventing its own brand image. Apparently, the plan is working even better than Buick thought it might – dealers are asking for more. In fact, in their monthly re-orders, dealers are asking for twice as many cars as General Motors can actually provide.
Currently, the Regal is built in GM's Russelsheim, Germany plant and production has just begun on the 2.0-liter turbocharged model (read: not the higher-output GS that will arrive sometime next year). Production of North American Regals will soon be shifted to The General's Oshawa, Ontario facility.
Buick has already sold nearly 4,000 Regals through August of 2010. The Chinese bought about 80,000 examples in 2009 and 150,000 Vauxhall/Opel versions have found homes in European driveways year-to-date in 2010. It's clear that people around the world like this car, ourselves included, and the addition of the 2.0T should only further the car's success. As for us, we're eagerly anticipating the final addition to the Regal line, the GS.