• Oct 4, 2010
2011 Buick Regal – Click above for high-res image gallery

The 2011 Regal is Buick's latest attempt at reinventing its own brand image. Apparently, the plan is working even better than Buick thought it might – dealers are asking for more. In fact, in their monthly re-orders, dealers are asking for twice as many cars as General Motors can actually provide.

Currently, the Regal is built in GM's Russelsheim, Germany plant and production has just begun on the 2.0-liter turbocharged model (read: not the higher-output GS that will arrive sometime next year). Production of North American Regals will soon be shifted to The General's Oshawa, Ontario facility.

Buick has already sold nearly 4,000 Regals through August of 2010. The Chinese bought about 80,000 examples in 2009 and 150,000 Vauxhall/Opel versions have found homes in European driveways year-to-date in 2010. It's clear that people around the world like this car, ourselves included, and the addition of the 2.0T should only further the car's success. As for us, we're eagerly anticipating the final addition to the Regal line, the GS.



Photos copyright ©2010 Michael Harley / AOL

[Source: Ward's Auto]


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    • 1 Second Ago
  • 62 Comments
      • 4 Years Ago
      4,000 is strong sales?

      I drove one. The car is extremely nice but it has an awful powertrain. 182 thrashy hp is not a near-luxury or luxury experience and provides tepid performance.

      People do not want a "premium" car with compact car performance.
        • 4 Years Ago
        How many Regals are being shipped each month, and how many are sold?

        If GM is only shipping 1000 per month, and the uptake is 1000 per month, then those sales are strong.
      • 4 Years Ago
      I will say this again, NEED REGAL GS AWD WAGON
        • 4 Years Ago
        Yes Yes Yes!
        • 4 Years Ago
        +1... I won't even go near the dealer lot until I hear 'Regal' followed by wagon, estate or touring... whatever they want to call it. I wouldn't mind seeing a fastback or hatch coupe as well... but that'll never happen.
      • 4 Years Ago
      What about a AWD Insignia OPC with a Grand National badge?
      • 4 Years Ago
      still no diesel ...

      (had a vauxhall with the 1.9 turbodiesel ... nice power, nicer torque and awesome mileage)
      • 4 Years Ago
      I currently have one of these as a rental.. FANTASTIC car.. just terribly underpowered.
        • 4 Years Ago
        Would 600bhp be more to your liking?
        • 4 Years Ago
        182hp in a 3600lb car...
        I'm sure 90% of people who drives one would agree it feels way underpowered. Double the power and this car is a winner.

        • 4 Years Ago
        Get used to the under powered feeling with the new government regulations. All base models will be on the week side so the automakers can charge you a lot more for a car that has enough power since they must make the new CAFE standards. I am willing to bet that within 5 years if you want a fast car it will be an electric first (VOLT style) or a smaller car the size of a Fiesta. I drove the new Hyundai and it was slow and soggy, I am not sure why it has gotten the write ups that it has but it is far from a drivers car. The Regal is worth the extra cash when you compare interior materials and looks but that justs my opinion.
      • 4 Years Ago
      Awesome car!! Test drove one of these cant tell you how much I love this car.
      • 4 Years Ago
      That's good! Maybe when people form GM remember the idea of putting the Saturn brand on Opels instead Buick, somebody yawl: "Duh!"
      • 4 Years Ago
      For $30K you're better off with a 3-series than a tarted up common-or-garden Vauxhall. Far more rewarding to drive.
        • 4 Years Ago
        I hope you enjoy having pretty much no options whatsoever in that 3 series, a fully loaded Regal comes in at more than $2k than a base 328i with no boxes checked.
        • 4 Years Ago
        BMW 3's start at $33150, go up close to 50k. Sorry.
        • 4 Years Ago
        "What 3-series are you going to buy for $30k??"

        In the States? Plenty of near-new ones around for $30K. And it's a vastly superior car to drive than an Insignia.
        • 4 Years Ago
        Bloke, we get it. You don't like this car because it doesn't conform to your conceptions of who should be driving it (lowly sales rep-mobile vs. a saintly BMW 3xx). You've repeatedly made your point but please allow those of us who have been suffering the utter crap sold under the Buick moniker here in the U.S. to enjoy a vehicle that finally has some style/quality/enhanced performance.

        Yours,
        a BMW 3 series owner
        • 4 Years Ago
        I am sure you have driven many Opels in your life Mate'....

        I think BMWs have really lost it... Where are they going.... X6 is really a stunner... for 100k, I think I will take 2 GTIs, a Regal and then wait till spring and add a Gran C-Max for the fleet all for the same money....
        • 4 Years Ago
        Here you go lads. Just buy one of these. Spanking Insignia 1.8, less than 2 years old with just 50% depreciation, yours for £8.7K. You'd probably knock him down another 500 quid for cash too.

        http://www.autotrader.co.uk/classified/advert/201039369298112/sort/priceasc/usedcars/model/insignia/make/vauxhall/page/1/postcode/le676jw/quicksearch/true/radius/1500?logcode=p
        • 4 Years Ago
        I should also point out to you that Chevrolet was only rebranded as a budget brand in Europe when the move was made to can the Daewoo name and replace them with Daewoo products with the Chevy nameplate in 2005. Prior to that, some American Chevrolet models were sold in some European countries but weren't regarded - or priced - as budget models. Likewise, Dodge wasn't considered a budget brand in Europe whatsoever. It was the first American branded and built product to compete in the major European market segments, but unfortunately its build quality left a good deal to be desired. This is mainly because Americans have always demanded cheap family transport, whereas the average European still wants something that's well screwed together, and they're prepared to pay more for it.
        • 4 Years Ago
        "Bloke, we all know used cars are a better value than a new one, regardless of brand. Why do you persist with this?" - spin cycle

        Spin cycle, it's a foregone conclusion that you'll miss the point of anyone who presents an argument which doesn't necessary favour any car with an American plastic badge slapped on the front of it, but my point is that the Insignia suffers more than 50% depreciation in less than two years. Why? a) a saturated market and b) Vauxhall, like Ford, flood the market with repmobiles. Good cars in themselves - especially Fords - but not a sound investment for the private buyer.
        • 4 Years Ago
        What 3-series are you going to buy for $30k??

        Hmmm... just looking at the BMW website, the 3 - with a base engine and no options - STARTS at just under $34,000. And good luck finding even ONE example on any dealer lot.... no one stocks them, cuz no one buys them. You are looking at closer to $36k for the lowest-level model and it only skyrockets up from there easily passing $40k with just a few options.

        But that's not even the point... I think the 3-series is a GREAT car, but not everyone wants a RWD car, not everyone wants what every other suburbanite yuppie is driving. The interior of the Regal blows away the horrible design of the current 3 (actually most BMW interior have the suck). Handling is meaningless to the vast majority of the people out there, and any 3-series under ~$40k is going to have the base 230 HP engine, which might be smooth as silk (being an I6), but sure as hell doesn't have a lot of grunt.

        If you are going to compare the 3 to any car in GM's lineup, it would be the CTS, and even then I wouldn't be picking the 3 out of those two.
        • 4 Years Ago
        Bloke,

        You usually bring some pretty value-added information to the table on these forums, but I just can't roll with your Regal/Insignia hate here.

        It's a well appointed, fun to drive, high value for the money vehicle. And the GS will just be the icing on the cake. I just don't see the angle from which you're approaching this other than being a BMW elitist that doesn't want to acknowledge the existence of the Insignia.

        umadbrah?
        • 4 Years Ago
        "You usually bring some pretty value-added information to the table on these forums, but I just can't roll with your Regal/Insignia hate here.

        It's a well appointed, fun to drive, high value for the money vehicle. And the GS will just be the icing on the cake. I just don't see the angle from which you're approaching this other than being a BMW elitist that doesn't want to acknowledge the existence of the Insignia."


        I don't think any of you intrinsically see my point. I don't hate the Insignia at all. It is very well appointed. It uses some of the latest technology. The styling, albeit very Japanese compared with its predecessors, is attractive. It's a good car to drive. It's reliable. In fact, it does everything that Mondeo Man (a UK term for a sales rep) expects of it and it does it without fault. But it's a Vauxhall, all said and done.

        Which is great for a car which is thrown into the European equivalent of the Avenger, Fusion and Malibu brigade. What I disagree with is taking a car in one market, adding a few bells and whistles, and palming it off in another as some sort of executive express. Honda is just as guilty. It's complete b.s. and I think unacceptable in the motoring world. Many Americans on here actually criticised the X-Type and its failure to win American hearts because of its Mondeo roots - but it was far from the comparative rebadge of a mundane family saloon that we have hear. Americans would laugh just as much if an Avenger was sold in Europe as a C-Class, and that's essentially the equivalent situation to what we have here. Still, to see Americans vehemently defending a German car, is, well, different and refreshing in itself.
        • 4 Years Ago
        Bloke mis-typed. He meant 1-series for $30k, not 3-series. Those start at a hair under 30k, assuming you can find one...
        • 4 Years Ago
        To sum up, it's amazing to see these American kids get so worked up over a German car.
        • 4 Years Ago
        Can you send me the sales sheet on that 3 series you are comparing it to? You are going to have a plain Jane 3 series for at least 5 k more then a loaded Regal. I also don't buy into the whole driving dynamic thing that everyone talks about, I am willing to bet that 9 of 10 drivers never take their BMW close to where it counts and if they did they would have to walk for loosing their license! I will give the edge to the BMW for the interior but to be honest I have not seen the Regal's interior yet in person. I am willing to bet that the Regal will have fewer problems from day one, my last 3 series needed the Nav system so it could find its way back to the dealer for a whole host of electrical problems including a light on the dash for a gas cap that it kept saying I left open and a $25 dollar bill each time it needed to be reset. But dam they are great looking cars!!!!!
        • 4 Years Ago
        "Bloke, the X-type's roots were not the problem (well, yes it was, but still). The X-Type was priced OVER the 3-series and MB C-class, despite being a worse car. The CTS was a better driver (and RWD) and larger, so with all these new cars in the segment there was no real reason to get the X-type."

        Now here's the typical "let's move the goal posts to suit the argument" scenario. It has been said time and time again on these boards that the X-Type's Mondeo roots were the problem behind the car's failure in the States, despite the fact that the Mondeo's chassis dynamics were actually pretty good. Truth is, most American punters wouldn't even have known, just as they won't know that the Regal's roots are with an ordinary family car in Germany. The Regal, in essence, is no different of a product strategy.

        "Not only that, but the Regal (and TSX) are more than just the Insignia and Accord with all the options. They are quieter, plastics are much more expensive, and they are a more quality piece than their American (or European) counterparts."

        Absolute complete and utter, unadulterated bollocks. The plastics aren't more expensive, they're sourced from the same suppliers and fitted on the same production line. Having been in a number of Insignias and the Regal, I can tell you point blank there's absolutely no difference to the car whatsoever. However, when the Regal starts Canadian production, it will not only receive the same improvements as the Insignia's mid-life refresh, but also get additional sound deadening features as already used in the LaCrosse.

        "Have you been in an Avenger? Or a Camry? Or even an Accord? The TSX's interior is nicer than the Accord. It's better screwed together and uses better plastics. The Regal's interior is much better than the Malibu."

        Yes, I have, and again, you fail to see my point entirely. The Avenger/Malibu/Fusion brigade couldn't hold a candle to the mainstream European segment, in fit and finish, overall build quality, performance or refinement. That said, the Fusion in particular is a fine effort. However, in terms of where the Fusion/Malibu/Avenger sit in the marketplace is the DIRECT equivalent of where the Insignia sits in the European marketplace. Does this now sink in? In the same way an American would scoff at an Avenger badged as a Mercedes in Europe, a European would with a Vauxhall Insignia badged as a Buick.

        A Buick should be far more special and upmarket than an Insignia - even if by American standards the car itself is way more advanced than anything on offer to the average American family car buyer.
        • 4 Years Ago
        "I am sure you have driven many Opels in your life Mate'...."

        We've had a number of them between us over the years. Two Vectras, a Corsa, Astra mkIII, and a Senator. The latter was an '86, superb 2.5 straight-six, but the electrics were as dodgy as Susan Boyle's image.
      • 4 Years Ago
      So this means the Camaro based Riv is a sure thing, right?

      BTW those of you bashing older Buicks need to have your heads checked. If you want performance, there is a strong aftermarket for 3.8 SC cars and they deliver a heckuva bang for the buck. Do your research - regalgs.org and rivperformance.com are good places to start.

      @the guy who said older Buicks had "painted on wood-" the wood in the 8th gen Riv at least is real, made by Yamaha, otherwise known for finely crafted musical instruments.
      • 4 Years Ago
      It's a handsome car. When my local dealer gets a turbo with a MT, I'm gonna go give it a test drive.
      • 4 Years Ago
      "I am sure you have driven many Opels in your life Mate'...."

      We've had a number of them between us over the years. Two Vectras, a Corsa, Astra mkIII, and a Senator. The latter was an '86, superb 2.5 straight-six, but the electrics were as dodgy as Susan Boyle's image.
      • 4 Years Ago
      Bring on the Regal GS concept I saw at the auto shows dammit!
      This current car looks to AvisRentalCar'esque
        • 4 Years Ago
        I saw this car "Pearl White". It looks nothing like a rental. Besides, you wouldn't buy it anyway, just another of those who come here to offer lip service.
        • 4 Years Ago
        I would disagree.... Have you touched one or sat in one or even closed a door in one? Built like a Brick S&*thouse!
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