• Oct 4, 2010
2012 Ford Focus – Click above for high-res image gallery

Ford recently unloaded details surrounding its all-new 2012 Focus as part of this year's Paris Motor Show festivities. The car won't officially go on sale until early next year, but when it does, the cost of entry in the U.S. will be $16,270 for the base S sedan (*not including a $725 destination charge).

While the Blue Oval hasn't officially announced pricing for every trim level, some snooping around on its website has revealed preliminary pricing figures for the whole model line (excluding the all-important Focus ST). Moving up the sedan model range, four-door SE models will likely start at $17,270, while the SEL, which comes standard with things like Sync, ambient interior lighting and 16-inch alloy wheels, begins at $20,270. The high-zoot Titanium rings in at $22,270, featuring the whole smorgasbord of options, including MyFord Touch, a premium Sony audio system, sport seats and 17-inch sport alloy wheels.

Ford is only offering the five-door hatchback model in SE, SEL and Titanium trims, with prices starting at $18,065, $21,065 and $22,765, respectively. Tick the box for the $1,295 Titanium Premium Package (rain-sensing wipers, leather seats, reverse sensing system and more) and your loaded-up Focus hatch will sticker for $24,060 before destination, tax and so on.

Pricing has increased quite a bit over last Focus, but Ford points out that the 2012 model is packed to the brim with technology and safety features not found on other cars. The Mazda3 sedan and hatchback sell at similar price points, and FoMoCo is even offering a $500 Focus Technology Rebate for pre-orders placed before February 28, 2011. A full online configurator should be up and running later this month where you'll be able to build and price the 2012 Focus of your dreams. Thanks for the tip, Matt!



[Source: Ford]


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    • 1 Second Ago
  • 65 Comments
      • 4 Years Ago
      the cost of entry in the U.S. will be $16,270 for the base S sedan (*not including a $725 destination charge) just wondering why the consumer pays for the destination charge and i wonder how they come up with these charges are they really cheap in the state they are manufactured in? i mean regardless your paying basically so they can have the item so you can buy it i just dont get that.
        • 4 Years Ago
        Everybody does it. No use complaining about it, it's non-negotiable, even if you pick it up at the factory, I think.
      • 4 Years Ago
      This should be a big seller for Ford.

      It's a good looking car too.

      Depending on how it drives, it could be a real competitor to the Mazda3, which is the class leader when it comes to features packed into a compact car.
      • 4 Years Ago
      I wouldn't mind parking one of these next to my F150. I had a 2005 ST that was given to my sister not long afterpurchase and she just traded it for an Edge. Loved that car, fast and fun to drive. Unfortunately it was not built well and the road noise was something else. But you can't complain getting the top model on the cheap during Ford's family event in 2005! My only gripes with this car is the not so attractive bumper, the unpainted lower plastic, and ford's new bright idea of calling a tan inteior half tan half some other color. I think they fixed this because I went to drive the new 2011 F150 this past Saturday and I noticed more tan materials in the tan interior.
      • 4 Years Ago
      The Astra was underpowered, only offered in a hatchback, and sold under a misfit brand with little or no marketing. The Focus has a pretty good power train, your choice between a sedan and hatch, and is sold under the largest brand in the domestic market. Plus, the Focus has been on the market for a long time and is a fairly strong seller as it is. I see no reason why this car can't be a winner.
        • 4 Years Ago
        "The Astra also had some pretty outdated electronics. It went on sale in the US with no AUX jack to play an iPod -- and no easy way to add one."

        Did you actually read what I said? The Astra was already almost five years old by the time it hit American showrooms, and the sixth-gen car was only a year away from launch in Europe. The electronics were hardly outdated, an MP3 hookup wasn't top priority back in 2003/04.
      • 4 Years Ago
      Does this happen to anyone else? Once in a while you look at the price of a car and ask, whoah, when did this become normal? $20K for a Focus just provided me with one of those moments. I guess that's the actual price for a "compact" sedan these days, but in my mind a CivicCorollaFocusSentraCobalt is supposed to be in the mid-teens.

      I suppose if I really want to spend $15K for a new Ford, the dealer will happily show me a Fiesta. Fine, but in my mind, $20K is supposed to get me a midsize. I know, time to update my mental price list.
        • 4 Years Ago
        They're only in the mid teens with incentives, these days.

        My Forte EX was $17,700, or just above $16k with incentives.

        Just above 16 just sounds a lot lower than "almost 18" or closer to 20 than 15" I guess :p
      • 4 Years Ago
      Lost in this pricing discussion is that the Fiesta already commands higher average transaction prices than the current Focus. More Fiestas than not are ordered with high level of options and the base model is only chosen by 7% of the buyers. Ford knows exactly what it is doing with the pricing. Ford is not wanting to sell 300,000 vehicles without a profit. They are happy selling 150,000 units that make a profit. And unlike any other manufacturer, Ford has a roundtable of Phd's that have hit homerun after homerun on options package composition that have maximized Ford's profit since 2008.

      Also, these higher transaction prices are also allowing Ford to cut rebates which further improves profit.
      • 4 Years Ago
      I dont understand why the sedan is cheaper than the 5d. I know this is the case also with the fiesta in US but dunno why. An Euro Mk2 5d is ~250Euro (VAT not included, may vary) cheaper than the sedan.
        • 4 Years Ago
        I actually think there's a little bit of strategery involved as well. Ford (and Mazda) know that hatch people buy hatches over sedans for very personal reasons. They do so because of styling and utility and they don't care as much about price. They make it more expensive because they know that the person who wants one will pay extra for it.

        It also runs counter to the past practice of making the cheapest version of a car the hatchback. Having a hatchback be more expensive makes it a bit more aspirational rather than cheap.
        • 4 Years Ago
        @cornel001

        The hatch is more expensive in the US, for the same reason the sedan is more expensive in Europe: Tooling costs spreaded over a lower volume product.

        Not to mention a hatchback is more expensive to build than a sedan.
        • 4 Years Ago
        The Fiesta and new Focus don't offer the hatchback in the S trim. The S Sedan will obviously cheaper than the SE Hatchback (the hatchback also costs a bit more to produce I'd imagine, more glass, more metal).
        • 4 Years Ago
        You didnt read the prices, do you ? Im comparing apples to apples, SE to SE, etc. Plus, you didnt read what I write, too : if the hatch is more expensive to produce, why does euro mk2 sedan is more expensive than the hatch countepart, heh ? Maybe the Mk3 comes with some changes regarding production costs comparatively, but hardly to believe that huge price vs price changes.
      • 4 Years Ago
      Korean smashing value.
      Very awesome. Ford; please continue with this roll you're on.
      • 4 Years Ago
      The new Focus will no longer be a student in the 'small car class' but the 'Teacher', for
      all other brands.
      • 4 Years Ago
      According to Ford's website, the current POS 2011 Focus starts at $16,640, and this new, fully-modern, vastly superior 2012 Focus is going to start even LESS?!?

      So where is this huge price increase that were we being scared with all these years? We have been told time and time and time again that a well-made, European-style small compact would be too expensive for the US and that's why Detroit would never build any good small cars.

      So where is this huge markup? While a fully loaded 2012 will cost more than a loaded 2011 (which tops out at about $20k), at the same time, the new model probably comes with tons more options to choose from.... but that's exactly it - they are options, and you don't have to chose them if you don't want to spend the money. I'd take a base 2012 over a fully loaded 2011 any day of the week.


      http://www.fordvehicles.com/cars/focussedan/
        • 4 Years Ago
        ^ simply put, it took Ford 20+ years to realize that amortizing ONE global car design that will be sold in qualtities of hundreds of thousands of units each year (even if each one is slighly more expensive, with richer materials), is easier than trying to pay for the design, engineering and ultimately the manufacturing of multiple small cars around the globe that none of them attain the same sales volume that one global car can achieve.

        GM is in the exact same boat... their small car entries sell in right around 100k cars a year in the US, and yet they are trying to compete with cars from Honda and Toyota that sell roughly a 1/2 million+ cars world wide. Honda and Toyota can easily afford to invest in better interiors and tighter tolerance parts because they know they will sell enough cars to pay for it.
        • 4 Years Ago
        "But if you can design them globally and build them in multiple markets (NA Foci will be built here) then it's a lot easier and cheaper to do."

        The mk3 was designed and engineered in Europe. However, unlike the mk1 (built in Europe and Mexico) which was federalised after the European debut, the mk3 had the FMVSS and UNECE versions developed simultaneously. This does cut costs. But the main difference is that Ford are now employing far fewer parts and material suppliers around the world making the process cheaper and simpler.
        • 4 Years Ago
        What they had been saying about previous European Fords is that IMPORTING them was bad business. But if you can design them globally and build them in multiple markets (NA Foci will be built here) then it's a lot easier and cheaper to do. The 2012 Focus is the first Ford vehicle to be done this way. Even the Fiesta wasn't planned to be sold here initially and had to be changed quite a bit. Bumpers and interior being the most obvious changes.
      • 4 Years Ago
      Oh one more gripe. The new ST is uuuuuuuuuuuuuuuuugggggggggggllllllllllllllyyyyyyyyyyyyy.
      • 4 Years Ago
      If they market it right, it'll be a winner! (If they don't, it may become like the Audi A3.)
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