• Oct 2, 2010
In a really good year, Aston Martin sells about 10,000 vehicles. That exclusivity is part of the brand's cachet, but exactly how much brand-name juice does Aston have? In the UK, apparently, more than any other.

The Superbrands Cool Brands survey by the UK-based Centre for Brand Analysis crowned Aston Martin as the coolest brand among the top 500 companies studied. 2,000 consumers and a panel of designers, editorial types and brand consultants gave the nod to Aston Martin after a tough battle against the likes of the iPhone, iPod, BlackBerry and Harley-Davidson. While Aston took the top spot overall, high tech companies like Google, Apple, YouTube and Nintendo dominate the list. The only other automakers making the cut are Ferrari at number nine and Mini at 16.

We love Aston Martin, but it's pretty clear that it benefited from some UK home-cooking here. After all, the BBC iPlayer made the top 20 in this survey...

[Source: Marketing Week]


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    • 1 Second Ago
  • 12 Comments
      • 4 Years Ago
      Cadillac Escalade is the coolest brand.
      • 4 Years Ago
      Nothing cool about apple.
      nonynonyboy
      • 4 Years Ago
      i don't no how to put itune pass code
      • 4 Years Ago
      I thought the iPhone stopped being that cool after everyone got one.
        • 4 Years Ago
        I have a BB n a Iphone... both nice phones... but I believe the Iphone is honestly overrated.
        • 4 Years Ago
        I thought it was uncool after Apple was heavily restricting which apps could be approved and raiding journalists' homes...
      • 4 Years Ago
      I wonder where Ubuntu Placed
      • 4 Years Ago
      Thank god, that would be pretty pathetic if the iPhone was cooler than an Aston Martin.
        • 4 Years Ago
        Coolness isn't as tied to unaffordability and exclusivity in Europe as it is in the US. The Ford Ka reached a noticeable level of coolness despite being a very affordable car.

        So just because you know a dozen people with an iPhone doesn't mean they can't be cool.
      • 4 Years Ago
      Let's see... sweet ride or cell phone with questionable reception... humm.... Seriously, how is this even a question?
      • 4 Years Ago
      iPhone should remain American's pride. Poor Americans~