• Oct 1, 2010
Baseball, hot dogs, apple pie and Chevrolet, a popular advertising jingle used by General Motors back in the 1970's, returns, at least in part, for one more round. This time around, Chevrolet's advertising campaign will make use of the grand stage that is the World Series to launch a campaign for the widespread debut of its groundbreaking Volt plug-in. The World Series ads are part of a broader campaign that Chevrolet will initiate during the Fall Classic and continue to air until the end of autumn.

General Motors marketing chief Joel Ewanick declined to provide details to Advertising Age regarding the upcoming Volt commercials, but did suggest that each one would aim to to remind viewers of the brand's heritage and close ties with the sport of baseball. The World Series advertising campaign will hit all major forms of media when the Fall Classic commences at the end of October.

[Source: Advertising Age | Image: mrkumm - C.C. License 2.0]


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  • 14 Comments
      • 4 Years Ago
      Hi, GM didn`t Kill the EV1. They took it off the market, because nobody bought the car. Now, they built the Volt, a good effort, that probably nobody will buy either. Its not their fault.
      Tom Sines
      http://electricevette.com
        • 4 Years Ago
        GM crushed the cars due to not having anything else to do with them, and leaving them sitting around somewhere rotting is a liability. They couldn't sell them for a number of reasons, the least of which are the legal requirements that you have to have spare parts available for some period of time after the sale, I believe it is 10 years. Most suppliers got rid of their tooling for many of the very unique parts way back in 2000 after being disappointed that the future was not then (of course it wasn't, it's now) and that particular up-swing of the EVs-Are-The-Future optimism had failed to take hold. By 2002 or so key components were no longer available, replacement windshields (the windshield was very unique: curved glass with a thin gold film sandwiched inside as an electric defroster instead of air vents, the combination of which caused unequal expansion of the glass and would crack it) were scavenged from cars with failed brakes, as were plastic body panels and so on. Normal wear'n'tear as well as attrition to traffic accidents took care of the fleet. Tooling could have been rebuilt but at a large cost- but that would have been money spent towards a non-popular car instead of towards other development.

        The RAV had the benefit of not being a custom car. Many of these little, ordinary components that are used up in normal driving were shared with the standard RAV. They built out enough for the few EV specific parts before getting rid of the tooling. The downside to not being a custom vehicle was that its energy efficiency wasn't as good as it could have been, that and the defroster using air and electric heaters was just barely good enough to meet fed regulations (they didn't market it in areas where defrost loads are very high so customers were unlikely to notice). Toyota bet that EVs were not going to take off and they should take the path of least effort/cost. So they were lucky, lucky that EVs didn't take off and leave them looking like a dolt for not putting out a real EV effort, just an SUV conversion.
        • 4 Years Ago
        Yes, and GM crushed them all because the liability, won't someone please think of the public safety. Thank you for saving us from the EV1 GM.

        How did Toyota with there Rav4 EV avoid all that liability? Just lucky I guess.

        GM, lol.
      • 4 Years Ago
      GM are really using the greenwash effect to the max as a cover for the brand. They hardly need to take adverts in the world series to flog a minor line of 10,000 cars.
        • 4 Years Ago
        Oh jeez, stop peeing on their parade. They took a huge risk and built it. It is real. Let them have their day in the sun.

        If more than 10,000 clamor for the Volt, I'm sure they'll build more. At $41K, I wonder if they'll find enough buyers for the 10,000.
        • 4 Years Ago
        I'm suffering from 'Endless hype anxiety' and thinking of patenting the term. ;-)
        • 4 Years Ago
        LOL. I'm getting that too. Way too much Volt this and Volt that without even getting mpg numbers.
      • 4 Years Ago
      Ahh Baseball... As american as apple pie... both English inventions ;)
      In all seriousness though, you have to be drunk on about 25 cups of piss weak ball park beer to find the game interesting, great food though

      oh, erm great erev looking forward to the ampera
        alfredschrader
        • 4 Years Ago
        Yeah, or the Microwatt, Farad, Resistor, Ohm, Coulomb, Sinusoid, Magneto and Inductor. Hertz, Fahenstock, Electro, and Lumen...Oh man, I invented all the names already. But, the only one that will work is the Strobe Drive, and I'm the only guy who has it....Alfred Schrader
      • 4 Years Ago
      "World Series" as in "US and Canada series". Comical. Believe me, rest of the world (IE.90% of the world) couldn't care less. I once tried to watch baseball a bit, but it is even more boring than curling and almost as boring as tour de doping.

      Maybe it is good exposure for US. Doesn't do much anywhere else.
        • 4 Years Ago
        no shit lol you think there targeting Europe with baseball?
        • 4 Years Ago
        I admit that football isn't the most exciting to watch even that is way more entertaining than baseball. But go and play it, then you see where the passion comes. It is really fun to play. At least with right group of people (and those US that think football as girly game, there is nothing girly getting kicked to the chin by someone that weights 90+kg and has footballers leg muscles. You could say that ice hockey is more girly, those dudes have bodyarmors).
        • 4 Years Ago
        You want to talk about boring? Your "football" is an absolute snooze fest.....
        • 4 Years Ago
        Admittedly it is not as universal as 'football', but Japan, South Korea, and latin America all enjoy baseball.

        I find it quite boring.
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