• Oct 1, 2010
C4C Aftermath Makes September Sales Look Great
Jeez, automakers. We're busy enough covering your wares at the 2010 Paris Motor Show. Couldn't you wait until Monday to release sales figures for the month of September? Such is life.

We wouldn't blame you for thinking that September 2010 was a rockin' month of sales for the entire U.S. auto industry based on the table below. Look at all that green! Fact is, all those positive percentages are based on comparing last month to September 2009, which was the first full month of sales after the government's Cash for Clunkers program ended. At that time the buying public was full from binging on federally discounted cars and inventory levels across the nation were low.

Chrysler Group brands also reported off-the-charts improvements, though again, their sales were hardly helped at all by C4C last year, yet each felt the aftermath just the same.

Overall, sales for the entire industry appear inflated, but one thing we can see is that Ford Motor Company will likely end 2010 with a significant gain in market share versus 2009. The company was about 11,000 units short of beating General Motors in September, and keep in mind sales of the Ford brand in September were 90 percent of the three-brand automaker's sales as a whole, while Chevrolet and its 121,479 units made up 70 percent of GM's four brands. Translation: Ford is on a nice tear.

Brand Vol. % Sept. 2010 Sept. 2009 DSR %* Sept. 2010 Sept. 2009
Saab 116.12 1,046 484 116.12 42 19
Chrysler 91.78 17,348 9,046 91.78 694 362
Dodge 70.97 36,272 21,215 70.97 1,451 849
Jeep 65.46 28,603 17,287 65.46 1,144 691
Ford 49.27 147,057 98,516 49.27 5,882 3,941
Hyundai 47.75 46,556 31,511 47.75 1,862 1,260
Acura 47.68 10,720 7,259 47.68 429 290
Subaru 46.86 21,432 14,593 46.86 857 584
GMC 41.59 25,995 18,359 41.59 1,040 734
Kia 39.07 30,071 21,623 39.07 1,203 865
Buick 36.17 12,875 9,455 36.17 515 378
Nissan 35.09 65,900 48,783 35.09 2,636 1,951
Mazda 30.53 18,580 14,234 30.53 743 569
Infiniti 25.64 8,305 6,610 25.64 332 264
Lincoln 25.59 7,510 5,980 25.59 300 239
Porsche 24.67 1,971 1,581 24.67 79 63
Honda 23.83 86,641 69,970 23.83 3,466 2,799
Ram 21.88 17,854 14,649 21.88 714 586
Mercedes 21.67 20,666 16,985 21.67 827 679
BMW 21.14 18,228 15,047 21.14 729 602
Toyota 20.48 130,214 108,076 20.48 5,209 4,323
Chevrolet 18.47 121,479 102,538 18.47 4,859 4,102
Mini 18.31 4,884 4,128 18.31 195 165
Mercury 15.86 6,306 5,443 15.86 252 218
Volkswagen 14.89 19,943 17,358 14.89 798 694
Audi 13.07 8,151 7,209 13.07 326 288
Land Rover 11.81 2,489 2,226 11.81 100 89
Cadillac 11.30 12,620 11,339 11.30 505 454
Jaguar 9.89 967 880 9.89 39 35
Mitsubishi 5.28 4,961 4,712 5.28 198 188
Lexus -5.52 16,948 17,939 -5.52 678 718
Suzuki -11.68 1,641 1,858 -11.68 66 74
Volvo -11.96 4,152 4,716 -11.96 166 189
Smart -48.16 422 814 -48.16 17 33
(Hummer) -61.74 163 426 -61.74 7 17
(Saturn) -99.50 15 2,993 -99.50 1 120
(Pontiac) -99.93 8 11,079 -99.93 0 443
TOTAL 29.57 958,993 746,921 --
--
--
COMPANIES
Chrysler Group 60.90 100,077 62,197 60.90 4,003 2,488
Ford Motor Company 46.33 160,873 109,939 46.33 6,435 4,398
Nissan NA 33.96 74,205 55,393 33.96 2,968 2,216
American Honda 26.07 97,361 77,229 26.07 3,894 3,089
GM (Core) 22.07 172,969 141,691 22.07 6,919 5,668
BMW Group 20.53 23,112 19,175 20.53 924 767
Toyota Mo Co 16.78 147,162 126,015 16.78 5,886 5,041
Jaguar Land Rover NA 11.27 3,456 3,106 11.27 138 124
General Motors 10.52 173,155 156,673 10.52 6,926 6,267
*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 25 selling days in September 2010 and September 2009, so the change in monthly sales volume is the same as the change in average daily sales rate (DSR) for each brand/company.

UPDATE: Ram sales figures corrected, TOTAL updated.


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    • 1 Second Ago
  • 63 Comments
      • 4 Years Ago

      Volvo down 11% and only one step ahead of Smart.....uh oh !
        • 4 Years Ago
        I know, we'll see what happens now that they have the S60, volvo has been without a midsized car for a year now.
      • 4 Years Ago
      8 pontiacs. Heh.
        • 4 Years Ago
        @Simplecar: If I were taking the family on regular off-road outings into the dunes, desert, etc. I'd want a H2, hands down. Right out of the box, the H2 is an extremely capable off-road SUV. It's got great clearance and angles, along with great power & torque. With very minor upgrades - off-road tires, extra fuel cans, and a winches, I'd be feeling very comfortable to go pretty much anywhere. Fundamentally, the H2 is a great SUV, with tremendous capability and utility.

        If you want to crusade, start with the guys driving F-series trucks who never carry more than a spare tire in the bed.
        • 4 Years Ago
        "What would you do if you were Hummer salesman? Commit suicide?"

        Or, you know... just get another job at a dealership for another brand.
        • 4 Years Ago
        @SimpleCar

        Doesn't matter WHAT they sold... if they were able to sell someone a bloated, overpriced, gas guzzling image-mobile, then they might be good salesmen...
        • 4 Years Ago
        "@SimpleCar

        "Do you background check your auto salesmen? How often are you going to know the guy used to work for Hummer?"


        More importantly, what dealer in their right mind would care?

        Salesmen working at Hummer dealers are just car salesmen that happened to find jobs at a car seller that ended up becoming anathema. It ain't their fault that the cars didn't sell. It ain't their fault that their customers wanted gas-guzzlers.

        I knew a salesman that worked at an Isuzu dealership. Everytime I asked him a question about an Isuzu truck, he knew more than I did. Every time, I was impressed. I watched the Isuzu I290/Chevy Colorado like a hawk on the Internet, watching every site hemming and hawing and thinking about buying one, and every time I looked at the Isuzu dealer, the guy just knew his stuff; he knew more about his product than any other car salesman I've ever seen.

        Isuzu I290 is a lot like the Hummer, in fact it's the basis for the Hummer H3, and many people also saw them as ugly and crappy. So, Simplecar, do you think that a knowledgeable, good car salesman like the Isuzu dealer I described would become a pariah, just because he sold crappy cars? Because if you do, you're wrong, plain and simple.
        • 4 Years Ago
        What would you do if you were Hummer salesman? Commit suicide? I mean why do they even try anymore. Just go home, ya know.
        • 4 Years Ago
        Amazing numbers for Ford. Anyone know what market-share they increased?
        • 4 Years Ago
        @paul34

        If they went and worked for another brand, why would I believe a word that comes out of their former Hummer selling mouth? They sold be people pigs. Gas guzzling, road hogging overpriced poser mobiles. Who would buy from them. Their career is over.
        • 4 Years Ago
        @Kaze9: I have no corporate experience with Volvo, but I personally don't know any Volvo owners in my area who've had a good ownership experience in the last few years. Maybe that eventually comes back at you.

        @SimpleCar: Read the prior responses. It's the truth. I've worked around the same multi-brand dealership for five years. I've watched most of the sales force change over more than once in some cases and including a couple guys who left, came back and left again. It's just how that culture operates.
        • 4 Years Ago
        Simple Car demonstrates his ignorance as usual.

        Car sales people often move from brand to brand. Selling is the skill. The product doesn't matter. Sales people also often move from industry to industry based on how the wind is blowing. If someone was good at selling Hummers in a down market the local Toyota dealership would love to have them.

        These numbers are bizzare due to C4C but there is a rebound going on. Some brands are really coming back while others are paying the price. I sent a tip to AB about one of the top stories here in Canada was how Ford had one of their best Septembers ever (up 64%). They had their best month for the F-150 here since 1959!

        http://www.cbc.ca/money/story/2010/10/01/september-auto-sales.html

        The landscape is changing.
      • 4 Years Ago
      Here are the Canadian numbers for September

      +63.9% Ford
      +18.2% Nissan
      +10.2% Honda
      +8.3% BMW
      +1.5% Chrysler
      -17.1% Toyota
      -24.1% GM

      Ford is way out in front of GM in sales by almost 48%.
      Canadians still seem to want to punish both GM and Toyota.
        • 4 Years Ago
        I should probably also mention that Nissan beat Mazda this month, but is still behind for the year.
        • 4 Years Ago
        Why are you reporting Nissan in Canada and not Mazda and Hyundai (which is also ahead of Honda for the year, though they didn't beat Honda this month), both of which outsell it there? They were up 5.5% and 12.1% respectively.
        • 4 Years Ago
        @bwzd7p2
        You are right that Hyundai and Kia should be included in any comparison chart. I have not included them because my spreadsheet was based off the Autoblog summary which does not show them because they are not reported together. I need to reconsider that.
      Dan
      • 4 Years Ago
      Subaru was up 1% in Sept. 09 over Sept. 08, so being up another 47% is pretty impressive.
        • 4 Years Ago
        @Dan
        Subaru sales totals since Mar 2010:

        21,432 (Sep)
        22,239 (Aug)
        23,983 (Jul)
        21,601 (Jun)
        23,667 (May)
        23,198 (Apr)
        23,785 (Mar)

        Compared to the rest of the industry, that is a *very* tight sales range of 21.4k to 23.7k It suggests to me that Subaru simply can't build much more than 20k cars each month, and that they are basically selling them as fast as they can build them.
        • 4 Years Ago
        @Dan
        What's most interesting to me is that Subaru has virtually unchanged volume since October 2009, almost completely flat. I wonder if Subaru is capacity constrained.
        • 4 Years Ago
        @Dan
        Judging by the inventories at the two Subaru parlors near me, I'd have to say they are about at capacity right now at least for some models.
      • 4 Years Ago
      Hyundai/Kia is knocking on Honda's door. It looks like they are going to be the #3 Asian automaker in 2011.
      • 4 Years Ago
      Go Detroit!
      • 4 Years Ago
      Here are the gains against the September rolling averages for the previous 3 years for the majors.

      +14.7% Ford
      +10.7% BMW
      +6.4% Nissan
      -3.0% Honda
      -8.7% Toyota
      -8.8% Chrysler
      -33.3% GM

      Ford has been consistently at the head of the pack since June and has now moved significantly into positive territory.

        • 4 Years Ago
        John: Stop the idiocy, GM has shut down 4 brands and sold off a couple others. So, of course the numbers are going to be skewed.
        • 4 Years Ago
        @Dr. Greenthumb: Since when is stating facts called an idiocy? (Maybe I should ask Al Gore or Pachauri.) Or is it one sore GM-fanboi crying?
      • 4 Years Ago
      Suzuki is really crashing in the U.S. market. At what point do their dealers just give up and apply to sell Kias instead?

      I am surprised by Lexus descent. Sure the ES350 is way overdue for a new model but one of the reasons is that they are not throwing as much lease incentives as Mercedes and BMW. You can pretty much get a Mercedes C300 Sport for $399 and no money down other than 1st month, tag/title and bank fee. An ES350 will cost more and it looks so dated that the new Buicks seem a better buy.
      • 4 Years Ago
      Lexus' numbers don't look so good. I wonder if luxurious boredom has played out or if their core buyers would just look elsewhere when something else came along. For example, if Buick claims to want to target Lexus owners, could they be actually succeeding?
      Lexus: -5.52 16,948 17,939
      Buick: +36.17 12,875 9,455
      Maybe Lexus buyers, more than other marques, are more prone to want to buy American - and now they feel like they have a choice. Maybe?
      • 4 Years Ago
      Kudos, compliments and a tip of the hat to the folks over at Chrysler! A most impressive showing for the month of September.
      • 4 Years Ago
      Any way you look at it or couch the numbers - it is good news.
      • 4 Years Ago
      Statistics on Chrysler Group sales in United States:
      http://www.carsitaly.net/fiat-car-sales_unitedstates.htm
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