• Sep 30, 2010
Hyundai i20 Sport Edition – Click above for high-res image gallery

After a 2008 introduction, the Hyundai i20 is back at the Paris Motor Show but this time it's got a bit of an attitude. Hyundai has teamed up with Brabus to create the i20 Sport Edition. So far the only details released involve the appearance changes. The front skirt and wheel arches take on an angrier appearance while Yokohama rubber gets wrapped around a set of 17-inch Brabus alloy wheels. The black mesh looks good next to the black bezel around the headlights, as well as the added LED daytime running strips.

While the outside sports that subtly-cool hot-hatch look, the inside looks it was "designed" by the Great Pumpkin after a night spent throwing one too many back. Though the orange-black paint scheme is a little much, the sporty Recaro seats, leather-lined surfaces and seven-inch touchscreen are welcome additions.

We're still waiting to hear what is powering the Hyundai i20 Sport Edition, but with Brabus involved we can only hope for the best. The car will enter production during the first half of 2011, and it will be released as a limited-edition model, available in both three and five-door versions. Follow the jump for Hyundai's press blast.

[Source: Hyundai]
Show full PR text
Sports kit developed with Brabus brings added style to the i20

One of the most successful models in Hyundai's European line-up, the i20 returns to Paris this year, having made its global debut at the 2008 edition of the show. A facelift earlier in the year kept the model fresh, and now the i20 has an even more dynamic profile.

Enhancing the energetic character of the i20, Hyundai's European R&D Center in Rüsselsheim, Germany, has developed the i20 Sport Edition, in cooperation with German high-performance aftermarket tuning company, Car Research and Development (CRD).

Bringing further excitement to the Hyundai range, the bespoke kit adds a wide assortment of styling enhancements to the i20 supermini's interior and exterior, bringing a sporty and sophisticated image to the vehicle and adding a luxurious touch by applying high-quality materials to the interior.

Accentuating the i20's already dynamic image, the Sport Edition adds body-coloured front skirt and wheelarch flares to the exterior, while a glossy radiator grille mesh insert, black bezel headlights and daytime running lights are also introduced. The car's sporty appearance is completed with the inclusion of a glossy B-pillar, smoked windows, dark red tinted rear lights and 17-inch Brabus alloy wheels with Yokohama tyres.

Inside, a luxurious dimension is added to the sporty theme. Orange leather Recaro seats, a black leather gearshift cover with orange-colored seams, a chrome gear shift knob, a leather-wrapped center console, leather-covered door panels, and a 7-inch touch screen navigation all bring added verve to the driving experience.

The i20 Sport Edition will go into limited production during the first half of 2011, when Hyundai will announce details of the model's engine and transmission specifications. The car will be available in either three- or five–door guise, manufactured at Hyundai's Indian and Turkish plants, respectively.

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    • 1 Second Ago
      • 4 Years Ago
      Where is the Veloster?
      • 4 Years Ago
      It would be so awesome if Hyundai could stop copying...
        • 4 Years Ago
        Oh, oh I know!

        You guys are either all blind as a bat or retarded. Take your pick
      • 4 Years Ago
      when i see hyundai and brabus in same sentence, i laughed so hard.
      • 4 Years Ago
      That should be illegal!
      • 4 Years Ago
      Notice that Brabus neglected to put their name on this car, lol. I could see a Brabus Genesis Sedan, but this?
      • 4 Years Ago
      Hell Yeah! Bring this one over when you bring the i20 to the US. It'll be 100lbs lighter than the current Accent hatch, which in turn is 200lbs lighter than the mini. Put the power into it that should have been put into a special edition of the Accent SE and now we're talking! It'll be like being able to purchase a JDM EG civic SiR, only in 2011. Ditch the auto tran though.
      • 4 Years Ago
      Shame on you BRABUS!!! SHAME!!!!
      • 4 Years Ago
      I think everyone has agreed not to agree...

      and keep the name calling out of this... Go to NASCAR sites for the hate....

      Everyone has the right to love and appreciate cars.... EVERYONE
      • 4 Years Ago
      Thank you Hyundai , so the HKS CR-Z make more sense.
      • 4 Years Ago
      wow, Brabus is really sinking low here
      - I thought they were about Excellence, to make that word applicable to a Hyundai, they need to rebuild the entire thing.
      I think they are cheapening their brand with this one.......
        • 4 Years Ago
        SimpleCar, Brabus tunes MB's. If you drive a MB and you decide to purchase a hyundai accent, you're cheapening yourself.

        Brabus is officially gay.
        • 4 Years Ago
        As much as I like what Hyundai is doing, I'm going with lorenzo somewhat on this one.
        Laws of thermal equilibrium apply to brands too. Brabus' brand perception will come part way to meet Hyundai's brand perception. Hyundai's brand perception is rapidly rising, and I believe Brabus is being used as some sort of catalyst by their marketing team. This of course also means that Brabus' brand perception will be affected. Cheapening is not the word though. I think it's calculated risk. They may be banking on riding the Hyundai wave as they make it to the top.
        • 4 Years Ago
        wow, you sound really angry
        I never said anything bad about Hyundai, except that they were crap comared to a Merc - like stamped steel A-Arms, instead of cast aluminum A-Arms. But that is apples to oranges.

        So, my point is not about the cars quality, because that is relevant, it is more about brand association. To me it just seems like a mis-match.
        And to be honest, I have a hunch that Hyundai actually paid Brabus a bunch of $ for that association to gain some brand cred. I don't believe it is the case that Brabus is tuning whatever they can get their hands on as you put it.
        This is pure marketing, and Hyundai wanting to associate their selfs with high prestige factor brands - they are trying to build their brand, by piggy backing on brands with that equity in place. It is good brand strategy, but in its instance, it makes people say WTF?!
        as you will notice in the comments by others as well.

        Maybe some milk and cookies will make you feel better..........
        • 4 Years Ago
        How are they "cheapening" the brand? Hyundai is better than Toyota and Honda at this point. Brabus is a tuner, plain and simple. They just better be happy they have something to tune.
        • 4 Years Ago
        I think you might have missed the growth spurt Hyundai has had in the past few years...

        If Brabus can tweak the smart and not lose credibility, they can certainly work with this car.
        • 4 Years Ago

        it's 2010, companies don't care anymore, they only wanna see money.

        besides Alister McRae drives a Proton rally car.

        appart from the engine and body / chassis and paint, pretty much everything is made next door by other companies: ball joints, axles, pistons, dashboards, seats, etc, etc, etc.

        Check Google maps, Ford Almussafes valencia (european biggest car plant, in size).
        every company next door to ford is supplier, the ford assembly line is 100% in sync with supplier producings parts / assemblings parts.
        some of those companies get material (sheet matel parts) from ford and was/is sent to to others countries where they assemble / build ford focus, i remember brasil as being one of them.

        today's economy is about outsource, buy back and tax refund and less employees on wage.

        before i left the garage world, my former employer change from tata / ssangyoung to hyundai, i toke a good look @ the sonata, that was a good car, just from signt.
        nice common rail, pretty good interior finish, good size.

        those suplier company also offer service to other brands.
        i have mounted parts from bmw home supplier to VAG cars, suspention parts to be excact.
        parts you buy @ 'Uncle Joe' car part store, not from dealer.

        Mahle, Bosch, siemens, johnson controls .... to name a few.

        pretty much all cars are GOOD today.
        even a citroen ds3, citroen saxo, renaul clio, opel corsa B 1998( i have driven a 1700d, with 3 co workers @ 180+km/h sharp 'topspeed, @ 5000rpm* non turbo' for hours non stop pedal to metal and never felt unsafe in any moment .... in case someone is gonna say, i ... if i wouldn't floor it, they would have done the same, if you earn big money as mechanic and need to travel far, you wanna be in time .... you might score in a even better wage) etc, etc .... maybe not fast (but enough to get killed or kill), but sure it is fun.

        *5000 rpm on a diesel is nothing bad and you can keep it there for hours!!!
        atleast on the ones build in europe : )'

        on topic:
        i think it's an Honor to Hyundai to be in view from Brabus.
        does anyone know if Hyundai has a 'home' tuner?

        • 4 Years Ago
        I believe they are cheapening their brand by being associated with such a historically low-budget and cheaply made brand of cars.
        The lowest quality I have seen them work with is a Smart Four2, but that brand has an association with Mercedes - which is the brand they are primarily associated with.
        By doing this they are working with a crap base car in comparison to the other brands they work with.
        I have no idea what you are talking about when you bring up Toyota and Honda, because I dont believe Brabus has tuned either of those marks, so what'sthe point?
        • 4 Years Ago
        I was thinking the exact same thing. When I think of Brabus, high-end tuned Mercedes immediately comes to mind.

        When I think of Hyundai (no matter how spectacular every average Joe seems to think they are) I immediately think: Budget automobile.

        A union of the two seems really odd, I just don't picture tuned Hyundais appearing on their website anytime soon when many of their products cost more than an average Hyundai.
        • 4 Years Ago
        Hyundai is better than Toyota and Honda at this point. ?? Better in what way ? Bit of a loose statement. Lets not kid ourselves Hyundai is aimed at the budget sector and Mercedes Benz is a Luxury vehicle. Of course Brabus would love to continue working for mercedes but times are hard and they have to take any work they can get.

        This Hyundai looks good. Lets just leave it at that.
      • 4 Years Ago
      I like this little buggy, and I think it would be great if Hyundai brings it. On a sadder note,
      there seem to be a lot of posters visiting from Jurassic Park. When these cutting edge thinkers hear "hyundai" they apparently think "budget" or "cut-rate". I understand that, but what I don't understand is why they can't just drive a new Genesis or Sonata....and immediately bring themselves up to speed. Then they wouldn't be living in a by-gone age and saying things that make them sound dated and uninformed.
      • 4 Years Ago
      Nice, I like it!
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