• Sep 29th 2010 at 5:20PM
  • 23
2011 Scion tC – Click above for high-res image gallery

Scion is a youth-oriented brand that was developed by Toyota to capture a younger North American demographic. By "North America," Scion was referring to the United States – until now. Happy Youth-Oriented Car Day, Canada! Scion has just announced that the brand is hopping the border and ready to be purchased by "young, style-conscious Canadian drivers."

The initial roll-out is set to take place in Montreal, Toronto and Vancouver. Scions will be available through 45 dealerships spread between those cities. As the brand builds strength in the country, more dealerships and locations will be springing up.

A full list of the original 45 dealers can be found at ScionNation.ca/scion/dealers. The full 2011 lineup is available, including the recently-driven 2011 Scion tC. Thanks for the tip, Paul!

Photos copyright ©2010 Jeremy Korzeniewski / AOL [Source: Toyota]
Show full PR text
Scion opens for business in Canada

(TORONTO) – The time is right: The wait is over. Scion rolls into Canada today, with 45 dealers in Montreal, Toronto and Vancouver, bringing vehicles and a new automotive experience to young, style-conscious Canadian drivers.

"There's a new demographic of drivers in Canada – younger drivers who demand a new type of vehicle and a new style of doing business. And today, they can finally get that from Scion," said Larry Hutchinson, Director of Scion in Canada. "Scion now offers a full line-up of distinctively styled, well-equipped models, a unique in-dealer and online experience, and a new business model designed to address the needs of a new generation."

The Scion experience launches in Canada's three culture capitals with plans to expand across the country – vehicle buyers will eventually find Scion in any Canadian city with a vibrant youth culture. For a full list of the 45 Canadian Scion dealers opening their doors today, please visit www.scionnation.ca/scion/dealers.

"As consumers, generation Y is becoming increasingly important and influential, not just to the automotive industry but in all market sectors," continued Larry Hutchinson. "Scion's reinvented, highly targeted grassroots and experiential marketing strategy is designed to engage this growing group of consumers by delivering unique brand experiences – both in person and online – that resonate with this critical mass of savvy, urban youth consumers."

The full line-up of 2011 models includes the performance oriented Scion tC Sport Coupe, the compact Scion xB utility vehicle, and the 5-door Scion xD subcompact hatch. Each appeals to different needs, but all are big on innovative features and fun, while delivering top safety features.

Distinctive vehicles: the Scion difference
Scion drivers want comprehensively equipped vehicles that are also high on design, performance and efficiency, at a price that leaves money left over to customize their ride and make it an expression of their lifestyle.

Scion vehicles come with a high standard level of equipment at a competitive price – air conditioning, power windows/locks/mirrors, premium Pioneer AM/FM/CP 6- or 8-speaker audio system, MP3/iPod outlets, sport seats and a list of safety features, just to name a few. With these fully loaded vehicles as a starting point, purchasers have the freedom to customize their ride and make them a true extension of personal style with more than 75 Scion Authorized Accessories, including a full line of Toyota Racing Development (TRD) performance gear.

For full details on each model, check out the 3D vehicle configurator on www.scionnation.ca.

About SCION Canada
Launched in September 2010, Scion in Canada is the exclusive Canadian distributor of Scion vehicles through a sales and service network of 45 dealers in Toronto, Montreal and Vancouver. The Scion lifestyle is urban, edgy and authentic; Scion vehicles maximize personal expression while delivering performance and style. For more information about Scion products and Scion lifestyle, visit www.media.ScionNation.ca.

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    • 1 Second Ago
      • 4 Years Ago
      And the reason for this?
      Is anybody really looking for one?
      • 4 Years Ago
      Dear Fellow Canadians........don't even think about it!!!
      • 4 Years Ago
      The new TC looks like a POS. What is with that rear quarter panel. Looks like they got two people to design the front and back without them knowing what the other person was doing.
        • 4 Years Ago
        it's the poor man's GT-R
        • 4 Years Ago
        The tC is not distinctive now but at the time when it came out it was an amazingly good looking car with great features. Sure the roofline looked swiped from a G35 but what a roofline to swipe in a car that cost half as much! When it came out i couldnt believe that it was a car starting less than $18k and it had that full roof sunroof. It was distinctive at the time when it came out.
        • 4 Years Ago
        @ Purplewon

        More like the rich man's uglymobile.
        • 4 Years Ago
        no it's the blind man's GT-R
      • 4 Years Ago
      Does Toyota really have to style all of their cars to look so grotesque, including Scion? I feel bad for all of the kids who were motivated into purchasing one, especially those waiting for the 2011 tC. What an abomination styling wise. 2011? Try 2004.
      • 4 Years Ago
      I'd rather hear that Peugeot, Citroën, or Renault are opening dealerships in Canada ...

      These cars aren't very handsome ... can they conquer small-car Canada?
      • 4 Years Ago
      Good gravy....global warming has really done a number on Canada!
      • 4 Years Ago
      This will set US-Canadian relations back a bit. Sorry folks
        • 4 Years Ago
        Hey, if you can forgive us for kicking your a$$ in the war of 1812 I'm sure we can forgive a few ugly cars. Heck you Imperialist Yankee dogs have been exporting them to us for years. Pontiac Aztek. need I say more?
      • 4 Years Ago
      There's not one single line on that car that's not butt ugly. That top looks home made.
      • 4 Years Ago
      The only redeeming thing is the new tC is under 21K CAD. In compact rip-off land that is Canada, that's not bad for what you get (a nicely kitted compact coupe).
      • 4 Years Ago
      What I find strange is that people have been importing Scions before this as I have seen a few on the road. I really can't understand why you would spend the money to import a car that has real redeeming quality other than looks (if you like their looks). Scions as basically just a new top hat on a Corolla... why not just buy a Corolla or take that extra money and buy something genuinely interesting.
        • 4 Years Ago
        Being unique.

        Ask me, I got an Astra, and even though the damn things were popular I still see more bimmers.
        • 4 Years Ago
        The majority of those cars were bought when it was actually cheaper to buy cars in the US and bring them up here, and when Scion's cars actually looked mildly interesting (i.e not completely uninspired) and by that I mean only the xB and tC.
      • 4 Years Ago
      Sorry Canada :(
        • 4 Years Ago
        @Black&Blue That survey where you just go by # of "problems" pumps up the numbers for Scions because of the amount of aftermarket stuff Scion owners buy with the car at the dealership and the amount of modding people do to Scions. If you actually look at problems with the cars themselves (stock) they're actually very reliable. Enough that they top the charts in reliability: http://www.msnbc.msn.com/id/27341890
        Also, the people who fill out surveys for Consumer Reports don't tend to slap insane aftermarket mods into their cars so you get a better idea of how reliable a Scion is if you don't abuse it with horrible mods.
        Of course, if you hate Scion I'm sure you'll just tell me that Consumer Reports is somehow biased even though JD Power is the one that makes people pay for their awards, lol.
        • 4 Years Ago
        SERIOUSLY! Scion has the worst lineup in its history. tC is the worst redesign i have ever seen. xD not fuel efficient/practical enough when compared to fiesta. xB still a decent car if you shop it as a small SUV replacement. Otherwise it falters on mileage as well. Its a shame cause i love the concept of Scion. They just need to get more efficient, or better performance and start looking better.
      • 4 Years Ago
      About damn time.
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