• Sep 28th 2010 at 11:54AM
  • 6
GE WattStation – Click above for high-res image gallery

Stare with intent at the picture above. In fact, just give the image a click and glance over the high-res gallery. Notice that welcome screen on GE's Wattstation charger? It's hard to miss. Isn't it? Well, what if companies spent some dough to replace the word "Hello" with an ad for some shiny kicks, or an iPod or, for that matter, anything else. Could electric vehicle chargers become yet another mode for advertisements? Do we even have to ask? With advertisements virtually everywhere, we'd bet that those annoying ads will pop up on electric vehicle chargers across the globe in no time. So, should we cry out in despair?

Well, yes, and no. For starters, dealing with those annoying ads will bother many of us, but there's a potential for something good to emerge, too. Jonathan Read, chief executive officer of ECOtality, suggests that retailers could install chargers in parking lots and use the screens to display flashy ads or even to offer electronic coupons. Revenue generated from these ads could be shared by store owners and charging station producers and this all could evolve into a lucrative business model that drives businesses to purchase chargers. Of course, it could also turn the simple process of charging an electric vehicle into a multi-step nightmare of wading through ad upon ad before the juice will even begin to flow.



[Source: CNN Money]


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    • 1 Second Ago
  • 6 Comments
      • 5 Years Ago
      Oh the ads are coming ! Ironic article considering all the ads on this site.

      There is ad saturation already. So, noone cares. The next phase in ads is microtargeting.
      • 5 Years Ago
      We know how this will go.

      "Your charging plug will be unlocked following this short advertisement."

      *minute long wait for something you -still- don't want or need after watching the ad*
      • 5 Years Ago
      Oh god as if we need more street clutter!
      • 5 Years Ago
      Anything that helps fund the installation of chargers is just fine with me.

      Hmm . . . maybe they should offer Internet access too? Perhaps Wi-Fi access.
      • 4 Years Ago
      Ad me, baby! Just give us a bazillion EV chargers.
      • 5 Years Ago
      There are currently ads on Gas Pumps and we all seem to survive.
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