• Sep 28, 2010
2011 Audi A8 – Click above for high-res image gallery

Are you ready to write a check for a true German luxury sedan stunner? If so, you'll surely be interested to hear that pricing has arrived for the 2011 Audi A8. Base MSRP for this Bavarian beauty is $78,050 including all extra charges, which puts it squarely between its two main rivals: the Mercedes-Benz S-Class ($87,950) and the BMW 7 Series ($70,150). The long-wheelbase A8L starts at $84,000 and both versions will be in dealer showrooms starting late November 2010.

It's an enticing price for the finest luxury sedan to wear four rings. The all-new A8 packs brand new features into a sleek body wrapped around a wonderful 4.2-liter V8 engine. The car and engine work so well together that the A8's 17 mile per gallon city/27 mpg highway rating put it right next to the Mercedes-Benz S400 Hybrid in the fuel economy category. Those figures are also enough to surpass the I6, V8 and Hybrid versions of the 7 Series.

No word yet on how many organs we need to sell to purchase the W12-equipped A8.

For more information on the 2011 Audi A8, as well as pricing for the rest of the 2011 Audi lineup, you can read the full release after the jump.



Photos copyright ©2010 Drew Phillips / AOL

[Source: Audi]

Show full PR text
Audi sets U.S. prices for 2011 Audi A8 luxury flagship sedan and soon-to-arrive 2011 Audi R8 V8 sports cars

• The all-new Audi A8 blends innovation, performance and luxury with competitive prices starting at $78,050
• Audi R8 4.2 quattro® gains 10 more hp for 2011; pricing unchanged from 2010
• MSRP for the freshened Audi TT models due in early 2011 to start at $38,300


HERNDON, Va., September 24, 2010 – Audi announced U.S. manufacturer's suggested retail prices for its all-new Audi A8 flagship luxury sedan, as well two 2011 Audi R8 V8 models coming in late 2010 and the updated Audi TT quattro Coupe and Roadster coming in early 2011.

Across its 2011 model-year U.S. lineup, Audi has lowered base prices as it introduced more efficient engine packages, left prices on some models unchanged from 2010 models or raised prices modestly.

"With this 2011 pricing strategy, Audi is determined to hit the sweet spot of performance, technology and value," said Johan de Nysschen, President, Audi of America. "The model year ahead offers great promise for the Audi brand to build on its momentum story in the U.S."

2011 Audi A8 | Pricing and highlights
The U.S. pricing for the all-new and technology-infused 2011 Audi A8 luxury performance sedan begins with an MSRP of $78,050 (excluding $875 destination charge, taxes, title, options, and dealer charges).

The starting price for the normal wheelbase version of the Audi flagship model includes a broad range of advanced features, such as an efficient 8-speed Tiptronic® transmission and the next-generation of the Audi MMI® system with the industry exclusive MMI touch technology. The touchpad feature with handwriting recognition allows motorists to conveniently enter multimedia, navigation and communications commands. The most luxurious Audi sedan comes with the brand's signature quattro all-wheel-drive technology and aluminum ASF® construction.

Also available on the 2011 Audi A8 is the Bang & Olufsen® Advanced Sound System, which includes 19 speakers and 1400 watts of power for a sound quality designed for the most discriminating audiophiles. The Audi A8 Bang & Olufsen system is unique because it was included in the earliest stages of the high-end sedan's development.

The base price of the long wheelbase 2011 Audi A8L is set at $84,000 (excluding $875 destination charges, taxes, title, options, and dealer charges). The 2011 A8 models will be available at Audi dealerships across the U.S. by late November.

While the new Audi A8 provides an unprecedented degree of driving comforts and innovations, it also reflects the work that Audi engineers have invested into maximizing efficiency without sacrificing any driving performance. In fact, the 2011 Audi A8 achieves 17 mpg in the city/ 27 mpg on the highway and 21 mpg combined, according to the U.S. Environmental Protection Agency. That puts the fuel economy of the 2011 Audi A8 on par with the Mercedes-Benz S400 hybrid. It's also better than the fuel-economy numbers for the BMW 7-Series hybrid and 6-cylinder models.1

At the same time, the V8 engine in the 2011 Audi A8 produces 372 horsepower and an ample 328 lb-ft. of torque. Available quattro sport differential with mechanical torque vectoring further enhances the performance handling of this luxurious car.

Design highlights:
• Aluminum ASF® frame and aluminum body construction; this lightweight construction technique allows the A8 with standard quattro all-wheel-drive to weigh less than even the 2-wheel-drive S Class and 7 Series.
• New Singleframe® grille design.
• Xenon plus adaptive headlights and LED daytime running lights standard.
• Segment-first full LED headlights available.
• LED taillights with 'tubular optic' design.
• Normal and long wheelbase models available: A8L LWB is 5.1 inches longer and has 5.1 inches of increased rear legroom compared to the A8 NWB model.
• A8 exclusive yacht-styled electronic gear shifter ergonomically designed to help ease use of the new MMI® touch handwriting recognition system.

Engine / Drivetrain highlights:
• 4.2 liter V8 engine that produces 372 horsepower and 328 lb-ft. torque.
• 17 city / 27 highway / 21 mpg combined – best in segment fuel economy is the same as the Mercedes S400 hybrid and better than BMW 7 Series hybrid and 6-cylinder models.1
• Brake energy regeneration and Innovative Thermal Management system.
• The A8 is the only car in the segment to have standard quattro all-wheel-drive, and quattro sport differential with mechanical torque vectoring available.

Standard equipment highlights:
• 19" wheels with all-season tires.
• BOSE® Surround Sound System.
• 18-way heated front comfort seats.
• New Audi Navigation plus with new menu structure and new 'tab' concept.
• Industry-first MMI touch with handwriting recognition
• High resolution 8" MMI screen and 7" Driver Information Display

Optional equipment highlights:
• LED headlights: While all A8 sedans have standard LED daytime running lights, Audi has introduced the first full-LED headlights in the luxury sedan segment. These lights project light that is close to daylight helping equate to less strain on the eyes at night and are more efficient than Xenon or halogen lights; plus creating a strong design statement on the A8.
• Driver Assistance Package: Includes the next generation of Audi's Adaptive Cruise Control, Audi lane assist, and Audi side assist systems. The uniqueness of this new package is the way these systems are integrated to help extend the functionality of Audi pre sense to include emergency braking and passenger compartment crash preparation.
• Premium Package: 22-way comfort/climate seats include front seat ventilation and massage function.
• Bang & Olufsen Advanced Sound System: This second generation of advanced sound from B&O includes 19 speakers and more than 1400 watts of power, for a sound experience designed for the most demanding audiophiles.
• Rear Seat Entertainment: Business-class level rear seat entertainment with dual 10" screens, separate MMI, media jukebox, Audi music interface & Bluetooth® headphones.

2011 R8 4.2 quattro and 2011 R8 4.2 quattro Spyder | Pricing and highlights
Following the highly acclaimed introduction of the Audi R8 5.2 quattro Spyder in August, Audi released pricing for the Audi R8 4.2 quattro Spyder. The base MSRP for the V8 version of the Audi convertible supercar is $127,700 (excluding $1,275 destination charge, taxes, title, options, and dealer charges).

Audi also released dramatic pricing news for the 2011 Audi R8 4.2 quattro. The V8 engine in the updated original Audi R8 produces 430 horsepower for the 2011 model year, 10 more horsepower than 2010 models provided. But Audi maintained the MSRP on the car at the 2010 base price of $114,200 (excluding $1,275 destination charge, taxes, title, options, and dealer charges).

Both V8 versions of the Audi R8 supercar will be available in late 2010.

Standard / Optional equipment highlights:
New standard equipment: Bluetooth® mobile phone prep with seatbelt microphone.
• New optional equipment: Titanium Sport Package for R8 Coupes; Enhanced Black Leather Package; Audi Carbon Ceramic Brakes; perforated leather wrapped multifunctional sport steering wheel.

2011 Audi TT quattro Coupe and Audi TT quattro Roadster | Pricing and highlights
The 2011 Audi TT quattro Coupe and Audi TT quattro Roadster arrive early next year in the U.S. market with a range of mid-cycle product improvements. Among the enhancements are higher engine output to 211 horsepower (+11hp) and 258 lb-ft torque (+51 lb-ft), plus Audi Valvelift System (AVS) engine technology.

The base MSRP of the 2011 Audi TT quattro coupe is set at $38,300 when it arrives in the U.S. next year, while the base MSRP of the 2011 Audi TT quattro Roadster is $41,300 (prices exclude $875 destination charge, taxes, title, options, and dealer charges).

Design highlights:
• Standard S line® bumpers, new radiator and fog lamp grille design, xenon plus headlights with LED daytime running lights, new 18-inch wheels and dual exhaust pipe configuration.
• Five new exterior colors: Volcano Red metallic; Scuba Blue metallic; Oolong Gray metallic; Dakota Gray metallic; Misano Red pearl effect.
• Four new interior colors: Titanium Gray, Magma Red, Nougat Brown.
• New optional equipment: Titanium Sport Package for R8 Coupes; Enhanced Black Leather Package; Audi Carbon Ceramic Brakes; perforated leather wrapped multifunctional sport steering wheel.

Engine/Drivetrain highlights:
• All-new 211 hp 2.0 TFSI® engine with Audi Valvelift System (AVS) resulting in more power, torque and improved fuel economy.
• As standard equipment, Audi magnetic ride feature now includes the new 'Sport' button program which dynamically compliments Audi magnetic ride adaptive suspension damping with adjustments of steering and exhaust sound based on driver input.

Standard / Optional equipment highlights:
• Auto dimming interior mirror and light and rain sensors as standard equipment
• Power seats are standard equipment
• Xenon plus headlights with LED daytime running lights are standard equipment
• Heated fine Nappa Leather seating surfaces and Audi parking system rear now standard equipment for Prestige models; heated seats available stand alone option (Premium Plus model)
• Optional Navigation Plus w/ 6 CD changer or Audi Music Interface (Premium Plus model)
• New optional wheels for Premium Plus and Prestige models

Complete 2011 model-year Audi U.S. pricing list
With these announcements, Audi has announced base prices for its full lineup of 2011 models on sale now or scheduled to arrive in the U.S. market by early next year. The base MSRP for many 2011 Audi models sold in the U.S. remained unchanged from 2010 model-year prices, fell significantly due to the adoption of more efficient engines or rose only slightly.

Some examples: The base price of the 2011 Audi A3 2.0T with manual transmission is unchanged from the 2010 model-year base price at $27,270. The same story is true for the base-model 2011 Audi A6, which starts at $45,200 and the 2011 Audi R8 4.2 quattro with manual transmission, which begins at $114,200 (See more details on 2011 Audi R8 4.2 quattro pricing below).

Audi is utilizing more efficient engines in the base 2011 Audi Q5 crossover and the base 2011 Audi Q7 SUV without sacrificing performance. That change has also allowed Audi to reduce prices on the base 2011 Audi Q5 2.0T quattro by 5.8.

The base price of the 2011 Audi A4 2.0T with front-wheel drive and multitronic® transmission rose 1.6, or $500, to $36,500.

Model Year 2011 Suggested Retail Prices & availability dates
(Excluding $875 destination charges,, taxes, title, options and dealer charges. Dealer sets actual price)

Model Premium Premium Plus Prestige On Sale Date
A3 2.0T FWD (Manual) $27,270 $29,270 - July 2010
A3 2.0T FWD (PZEV, Manual) $27,270 $29,270 - July 2010
A3 2.0T FWD (S tronic) $28,750 $30,750 - July 2010
A3 2.0T FWD (PZEV, S tronic) $28,750 $30,750 - July 2010
A3 2.0T quattro (S tronic) $30,850 $32,850 - July 2010
A3 2.0 TDI FWD (S tronic) $30,250 $32,250 - July 2010

A4 2.0T FWD Sedan (Multitronic) $31,950 $35,400 - July 2010
A4 2.0T quattro Sedan (Manual) $32,850 $36,250 $41,450 July 2010
A4 2.0T quattro Sedan (Tiptronic) $34,140 $37,540 $42,740 July 2010
A4 2.0T quattro Avant (Tiptronic) $35,940 $39,340 $45,040 July 2010
S4 (3.0T) quattro Sedan (Manual) $46,600 $52,900 July 2010
S4 (3.0T) quattro Sedan (S tronic) $48,000 $54,300 July 2010

A5 2.0T quattro Coupe (Manual) $36,500 $40,200 $45,200 July 2010
A5 2.0T quattro Coupe (Tiptronic) $37,790 $41,490 $46,490 July 2010
S5 (4.2) quattro Coupe (Manual) - $53,100 $59,000 July 2010
S5 (4.2) quattro Coupe (Tiptronic) - $54,300 $60,200 July 2010

A5 2.0T FWD Cabriolet (Multitronic) $42,000 $45,700 $50,700 July 2010
A5 2.0T quattro Cabriolet (Tiptronic) $44,190 $47,890 $52,890 July 2010
S5 (3.0T) quattro Cabriolet (S tronic) $58,450 $64,350 July 2010

A6 3.2 FWD Sedan (Multitronic) $45,200 $46,900 - July 2010
A6 3.0T quattro Sedan (Tiptronic) $50,200 $51,600 $53,400 July 2010
A6 3.0T quattro Avant (Tiptronic) $53,310 $54,630 $56,360 July 2010
A6 4.2 quattro Sedan (Tiptronic) - - $59,150 July 2010
S6 (5.2) quattro Sedan (Tiptronic) - - $76,100 July 2010

TT 2.0T quattro Coupe (S tronic) - $38,300 $44,400 Early 2011
TT 2.0T quattro Roadster (S tronic) - $41,300 $47,400 Early 2011
TTS (2.0T) quattro Coupe (S tronic) - $47,000 $50,300 July 2010
TTS (2.0T) quattro Roadster (S tronic) - $50,000 $53,300 July 2010

Q5 2.0T quattro (Tiptronic) $35,200 $39,400 - July 2010
Q5 3.2 quattro (Tiptronic) - $42,500 $49,700 July 2010

Q7 3.0T quattro (Tiptronic) $45,700 $51,700 - August 2010
Q7 3.0 TDI quattro (Tiptronic) $50,900 $56,900 $62,900 July 2010
Q7 3.0T S line quattro (Tiptronic) - - $58,900 August 2010

Model Base Price Wholesale Date
A8 4.2 NWB quattro (Tiptronic) $78,050 Late 2010
A8L 4.2 LWB quattro (Tiptronic) $84,000 Late 2010

R8 4.2 quattro (V8) Coupe (Manual)* $114,200 Late 2010
R8 4.2 quattro (V8) Coupe (R tronic)* $123,300 Late 2010
R8 5.2 quattro (V10) Coupe (Manual)* $147,500 August 2010
R8 5.2 quattro (V10) Coupe (R tronic)* $156,600 August 2010

R8 4.2 quattro (V8) Spyder (Manual)* $127,700 Early 2011
R8 4.2 quattro (V8) Spyder (R tronic)* $136,800 Early 2011
R8 5.2 quattro (V10) Spyder (Manual)* $161,000 August 2010
R8 5.2 quattro (V10) Spyder (R tronic)* $171,100 August 2010

1 17 city/27 highway/21 combined mpg (2011 A8 4.2-lter engine with 8-speed transmission, TRANSMISSION). EPA estimates. Comparisons based on EPA estimates, see www.fueleconomy.gov for details. Your mileage will vary.


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    • 1 Second Ago
  • 48 Comments
      • 4 Years Ago
      They have lost their mind. No one is going to buy this over the S, 7, LS. Looks way to much like a giant A4, A3, A1. Interior is nice but so bland.

      Sorry fail
      • 4 Years Ago
      Faster AND better fuel economy than the 740i? All while being saddled with AWD? BMW, come on, seriously, lets stop the porky pig bs, there's no reason the A8 WITH AWD AND A V8 should weigh less than the rwd 740i, and provide better fuel economy and acceleration.
        • 4 Years Ago
        Yeah there's certainly no way bmw could innovate and make the 7 lighter. no way at all. but exactly how audi does it...yeah.. right. there's no excuse and no harm in hoping :)
        • 4 Years Ago
        Doesn't Audi use a lead space frame? No, they use an aluminum space frame.

        So don't crash it, because repair costs are astronomical.
        • 4 Years Ago
        @montoym,
        No one wants to have an accident with their car but the Audi A8 can be quite costly to repair and older models are more often "totaled" due to these high costs. Also, only select body shops are certified aluminum repair facilities which can make getting repairs more of a hassle.

      • 4 Years Ago
      what the heck is in this car that cost 78k?
        • 4 Years Ago
        Does it also come with that wonderful VW reliability?
        • 4 Years Ago
        -R & D
        - superb Fit and Finish
        - a wonderful engine
        -cow hide leather
        -etc.

        and the biggest reason of them all, it's a luxury flagship model.
        • 4 Years Ago
        The all aluminum spaceframe that makes it way lighter and more dynamic to drive than the porker benz or bimmer
      • 4 Years Ago
      I thought Audi was based out of Inglostadt?
        • 4 Years Ago
        Audi is from Ingolstadt, which is in Bavaria.

        Bavaria is a region in southern Germany.
      • 4 Years Ago
      78 k of UGLY.

      Worst looking headlights I have ever seen on a car... and don't even get me started on that grill... and those factory rims are ugly as well.

      This is one car you have to appreciate from the inside.
        • 4 Years Ago
        Agree for the most part. The front and back are terrible, the side is at least boring (that's a good thing in this car's case)

        Not even one good interior pic though. Audi has generally always nailed the interior so I hope at least that looks good.
        • 4 Years Ago
        For some reason I'm just not impressed. For $80k I'd expect more. If I was shopping for a car in this market range, I'd take either a Panamera or an XJ. They both stand out and have a unique look and appeal to them.

        This car reminds me of the VW Pheaton.

        • 4 Years Ago
        I was going to agree... but then I goggled the LS for some pics of it.. and the base rims IMO look better then this Audi

        http://www.lexus.com/lexus-share/images/gallery/models/LS/photos/exterior/g_ext1.jpg


        Hell IMO the current LS looks more elegant and smooth then the new A8
        • 4 Years Ago
        Just the factory rims, or the entire factory wheel? ;-)
        • 4 Years Ago
        The LED lamps on this thing look like glowing art during the day or night...

        It truly is a beautiful car in person, especially in black.
        • 4 Years Ago
        the car is simply great, so **** *** **** ** you ****!
        • 4 Years Ago
        I was going to say this thing must look downright menacing at night, in black, LED's piercing.
        • 4 Years Ago
        The headlights look horrible.. like a afterthought.

        They look aftermarket.. not good.

        The old A8 or S8 kills this in the looks department.
        • 4 Years Ago
        Sorry to say that I agree. Saw one in person the other day and it seriously looks just like a big A4.

        Sad to see the old model go. It's design still smokes everything else in its class.
      • 4 Years Ago
      Just saw one when I was rolling through Flint on Sunday and it is not a good looking car.
      The old A8 looked good and so does the A5 but this is not good looking and the LED lights look downright weird with that check mark look.
      • 4 Years Ago
      I like this car, although I dont know if I'd pay that much for it!
      http://www.purplecontracts.com
      • 4 Years Ago
      I didn't realize how drastic the price difference is between an S-class and 7 series... I just looked it up and also wasn't aware the S-class hybrid is the cheapest trim; I thought it'd be in the 100k range like the 7 & LS.
      The A8's pricing seems like a very enticing reason to buy one new. Then again, I'd rather wait the 2 years when the depreciation, like all previous A8s, drastically drops in half.
        • 4 Years Ago
        Thats pretty damn cheap compared to what we pay in Australia:
        http://www.carpoint.com.au/showroom/results.aspx?Ns=p_Year_String|1||p_ReleaseMonth_Int32|1||p_Make_String|0||p_Model_String|0&N=2994+2951+4294965875+4294843909&TabID=2607999&keywords=&tsrc=sr-home-search&Nne=15

        And its not like theres a big difference in currency conversion either, Aussie dollar has been buying between 93-96 US cents for the last 6 months... we get ripped off over here
        • 4 Years Ago
        @montoym

        The Lexus LS600h is/(was because now they have the LS sport) the performance version of the LS line, thats why its the most expensive.

        Lexus' hybrid philosophy has been to add performance not necessarily mileage.
        • 4 Years Ago
        Wow Matt... that sucks. Do Australians get paid more compared to other parts of the world so that the ratio gives the higher price reason?
        • 4 Years Ago
        @ miketim1:

        He was speaking about the hybrid versions. The hybrid Lexus LS starts at $108k, the BMW ActiveHybrid 750i starts at $102,300.

        By comparison, the M-B S400 Hybrid starts at $87,950. The S400 happens to get the best mileage of the 3 as well mainly since it's based on a smaller 6-cylinder as opposed to the V8 hybrids that BMW and Lexus offer.
        • 4 Years Ago
        An Lexus LS is around 74 k if i remember right. But price in its class
        • 4 Years Ago
        The hybrid is cheapest because it is based on the 6cyl S-Class which we do not get here. It's a bit of a fluke, but that's what it is.
      • 4 Years Ago
      Damn, 27mpg for a v8 AWD large car? That's petty awesome honestly. Not that the buyers of these are directly looking for better fuel economy. But considering that this car beats out the majority of the mid-size V6 figures(which are FWD only btw) is pretty spectacular. Not even counting the 100+hp power differential.
        • 4 Years Ago
        I own a 05 A8L and trust me the more MPGs the merrier. Yes I can afford to get ~18mpg, but everyone likes to save money, even ones with money. That's what got me to where I am today. Cheers!
      • 4 Years Ago
      Over Priced Crap Machine..
      • 4 Years Ago
      I didn't know the 7 series was available with a V6...


      ;)
        • 4 Years Ago
        they are, just not in U.S.
        at other part of the world, BMW/AUDI/MERC sold tons and tons of 6 cylinder flagships. it is only in U.S. they have to set 8 cylinder as minimum to boot their "high-end" image.
        • 4 Years Ago
        Audi has no choice but to start low. There's a lot more competition this year. Jaguar XJ and Hyundai Equus (which I know is gonna be huge for the limo companies) are just two.

        Most luxury limo companies perfer the LS460, or the S550 though.
        • 4 Years Ago
        A twin-turbo V6 is STILL a V6...
        • 4 Years Ago
        Fixed, good catch.

        Thanks!

      • 4 Years Ago
      Maybe this will grow on me but definitely prefer the styling of the previous gen A8.

      Impressive highway mileage, though, with the new 8-speed tranny.
        • 4 Years Ago
        Didn't think the 4.2 engine had the new valvelift system.
        • 4 Years Ago
        Don't forget the Audi valvelift system.
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