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Cardboard Smart ForTwo – Click above for high-res image gallery

Sometimes, the jokes write themselves. Artist Sarah Illenberger has partnered with Smart and the packing gurus at CD Cartondruck AG to build the world's first ForTwo hemmed in high-quality reusable cardboard. Both the exterior and the interior of the car will be decorated with heaps of the recyclable material, and oddly enough, Smart says that it's pulling the stunt to disprove the notion that its products aren't disposable. We're having a hard time wrapping our heads around that one. The project will also serve to highlight Smart's infatuation with urban design.

Illenberger plans to use her experience producing art installations for the editorial departments of magazines like Style, Vanity Fair and The New York Times Magazine to create a unique look for the ForTwo. According to the press release, the car will come clad in a pixilated camouflage pattern called Eco-Flage. The creation will be on display at this year's Paris Motor Show from September 28 to October 17. Hit the jump to see the full press release.



[Source: Smart]

Show full PR text
Sarah Illenberger designs smart fortwo from high-quality cardboard packaging - The CARTONDRUCK smart: far from "disposable"

Stuttgart / Paris
Sep 24, 2010

An unusual cooperation project has its world premiere. smart, the packaging specialist CD CARTONDRUCK AG from Obersulm in Baden-Württemberg, Germany, and the Berlin-based artist Sarah Illenberger unveil the first smart fortwo to have its interior and exterior components designed and produced in high-quality recyclable cardboard from the company Gmund. The CARTONDRUCK smart will be on show in Paris at the smart urban stage from 28 to 30 September 2010, in parallel with the Paris Motor Show.

"With this project we want to show that the smart is by no means 'disposable', and can make a truly lasting impression – even when constructed out of an unorthodox material. We like to keep finding new ways to highlight the urban creativity, diverse design possibilities and exceptional environmental friendliness of the smart. This smart fortwo once again underlines all of these aspects," explains Marc Langenbrinck, Managing Director smart brand and Head of Sales & Marketing.

Steffen Schnizer, member of the management board at CD CARTONDRUCK AG, adds: "The CARTONDRUCK smart demonstrates that cardboard and boxes, used intelligently, offer surprising, sustainable design possibilities." Not only does the CARTONDRUCK smart have thousands of cardboard boxes in diverse sizes and colours glued to its exterior; its door mirrors and various interior fittings are also produced from cardboard, yet remain fully functional. Some of the instruments, the rear-view mirror, the sun visors, and even the floor mats are made from the material.

The renowned designer Sarah Illenberger, who develops visual ideas and concepts for editorial departments and independent advertising productions, was won for this project. Illenberger, who can be placed somewhere between art and design, produces her creations by hand, with loving attention to detail. Her installations have appeared in international publications such as Style and the Family Tunes, Sleek, Vanity Fair, and the New York Times Magazine. She works mainly with sustainable materials such as paper, wood and wool.

For the exterior of the CARTONDRUCK smart, Illenberger, who has won numerous ADC awards, used a camouflage-like natural pattern called ECO-FLAGE. Applied in a pixel-like fashion to the smart's outer skin, it is reminiscent of the pattern of a bush's foliage, and so emphasises in a light-hearted way the sustainability of both the material and the smart itself.


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    • 1 Second Ago
  • 15 Comments
      • 4 Years Ago
      It's an "art" car.

      Smart can pretend they are hip to being Green by using terms such as "sustainability", "recycling", "environmental friendliness", "natural", and "foliage" while Ms. Illenberger harvests buckets of recyclable euros from Smart.

      • 4 Years Ago
      As long as every other car on the road is way larger- this is a coffin with wheels- i would rather hit the freeway in a a golf cart- at least then you can jump out of it before an impact- it might as well be built from cardboard- DEATH TRAP! Oh and I saw a die cut of this car at the NY Auto Show and it was laughable- Smart actually wanted consumers to see the guts of the car was made of plastic that snaps together. How this thing passes safety tests is way beyond me. I give Smart till the end of next year when you'll see the survivors putt into Chrysler dealerships for a new Fiat 500.
      • 4 Years Ago
      LESS safe? Look at all the new crumple zones.

      I like the appearance that the boxes create.
      • 4 Years Ago
      Still garbage, but now recyclable.
      • 4 Years Ago
      The Smart For Two, now even LESS safe!
        • 4 Years Ago
        how is the fortwo unsafe? It gets better safety ratings than other cars it's size or bigger.
      • 4 Years Ago
      Wasn't the transmission already made out of cardboard?
      • 4 Years Ago
      I suddenly want to light it on fire.
      • 4 Years Ago
      Now with vastly improved likelihood of getting T-boned!
      • 4 Years Ago
      Well, thats a huge improvement over the real thing
      • 4 Years Ago
      So... does it melt/fall apart if you drive it during a rainstorm?
      • 4 Years Ago
      So they decide to comoulflage the car to make it less noticable. That's a good thing if you're appalled by the looks, but a bad thing if you're a truck driver and couldn't see the thing when it wasn't camouflaged.
      • 4 Years Ago
      good car. I love it. I have got a smart car. And its got 2 air bag and abs, ebd, and it is very comfortable. Ive got too many videos on http://arabanasil.com smart is very nice car. I advise it.
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