• Sep 24, 2010
Michelin uses puppets to explain tire pressure – Click above to watch the video after the jump

We're all about supporting PSAs that spread the good word about proper automobile maintenance, but this is just creepy. Michelin UK has tapped the Puppet Broadcasting Company to create a video that addresses many of the important know-hows of tire pressure, including how often you should check your rubber and the negative effects of having tires that are too low.

These are important facts that every driver should know, but when it comes to this video, we just can't get past the puppets. They're just... creepy. See what we mean by watching the video after the jump.

[Source: YouTube via Michelin]



Show full PR text
CAR DRIVERS – WHICH TYPE ARE YOU?

PRESS INFORMATION


Michelin has created a YouTube video to highlight drivers' attitudes to tyre pressure maintenance.

The video, which was created by the Puppet Broadcasting Company, uses puppets to highlight some of the worrying attitudes of people to tyre maintenance. These have been revealed numerous times to members of Michelin's Fill Up With Air team that tours the UK and Ireland each year checking tyre pressures.

It includes various characters including a boy racer, a sales rep and a middle class woman to try and educate motorists of the importance of looking after their tyres and how easy it is to get into the habit of never checking them at all.

The video can be found at the following link: http://www.youtube.com/watch?v=Om_dNhss3sw


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    • 1 Second Ago
  • 39 Comments
      • 4 Years Ago
      Based on the way the word tires was spelled this is NOT a commercial for the North American Consumer.

      It is most likely for a country where they do not drive on the right side of the road (possibly a country I grew up in for 8 years) and there sense of humor IS different.
        • 4 Years Ago
        Also the accents, big giant map, currency, place names, overall vernacular, phone number, and website might be an indicator. Also where he talks about "drivers in the UK"

        Gotta pick up on those subtleties.
      • 4 Years Ago
      Those puppets have teeth that are far too straight and white to be taken seriously as being British.
      Hopeful43
      • 4 Years Ago
      I was actually getting chest pain while watching these creepy puppets talk..they probably break out of their trunks, come alive at night and dance around the room..I never want to see those type of commercials here..how terribly weird and scary..
      • 4 Years Ago
      Kill it! KIll it! Kill it with fire!


      Still not as creepy as the "GO TO BED" clown, but close.
      • 4 Years Ago
      I guess they could pay some high dollar actor and then charge more for their tires. But I actually applaud them for considering their customers safety. Even if it is a bit tacky in their delivery.
      • 4 Years Ago
      I think this a perfect example of the "uncanny valley":

      Mori's hypothesis states that as a robot is made more humanlike in its appearance and motion, the emotional response from a human being to the robot will become increasingly positive and empathic, until a point is reached beyond which the response quickly becomes that of strong revulsion. However, as the appearance and motion continue to become less distinguishable from a human being, the emotional response becomes positive once more and approaches human-to-human empathy levels.[7]

      This area of repulsive response aroused by a robot with appearance and motion between a "barely human" and "fully human" entity is called the uncanny valley. The name captures the idea that a robot which is "almost human" will seem overly "strange" to a human being and thus will fail to evoke the empathic response required for productive human-robot interaction.[7]

      http://en.wikipedia.org/wiki/Uncanny_valley

      In short, if they didn't look human at all it, it would be fine, but because the puppets look like really screwed up almost-people, it's horrifying. Seriously, upon first seeing most of these puppets, I didn't think "oh, it's a puppet". I thought, "OMG, WTF HAPPENED TO THAT PERSON?!"
      JANNN
      • 4 Years Ago
      WTF DID THEY SAY??????????
      • 4 Years Ago
      I really don't know what's the problem? These puppets look exactly like the Brits. They are a strange looking people. Just watch the BBC Network!
      • 4 Years Ago
      Oh dear. I work in advertising and I would really like to know who they're targeting with this film. I agree completely that the puppets are nothing short of disturbing, and I seriously doubt that anyone can find this funny (I'm a huge fan of British humour and there's not a trace of it to be found here). Simply very strange indeed.
        • 4 Years Ago
        Oh, you just need to get yourself a spot of tea and relax. They're PUPPETS, for God's sake.
      • 4 Years Ago
      I kept waiting for disturbing but I laughed instead at the great British humor. So many people on our side of the pond just don’t get British humor. I though it was very clever and funny, and I’ll bet the characters are British types. We in the US have our types – the naïve country boy, the dumb blonde, the stupid jock. I’m sure the Brits have their own types.

      You folks need to get out more. There’s a whole lot more to the world than what’s going on in the northern hemisphere, here between the Atlantic and Pacific. You should see further than the boundaries of your 500 mile circle. There's more to humor than people knocking one another on the head, literally or figuratively.

      "Muppets" gone bad? Love it!
      • 4 Years Ago
      Oppps "Their" sense of humor
      • 4 Years Ago
      That one puppet near the end looks like Rod Blagoivitch.
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