Ford Canada CEO says electric vehicles won't catch on unless consumers undergo a shift in behavior
Of course, many automakers, including Ford, will release battery-powered vehicles within the next few years. But, unlike some automakers, Ford is eying the niche market and intends for its electrified vehicles to count for just a small number of total sales. Instead, Ford will concentrate most of its efforts on vehicles powered solely by internal combustion engines, which Mondragon believes will account for 75 percent of global demand in 2020, and hybrids, which he predicts will capture almost all of remaining 25 percent. When will EVs bust onto the scene? Mondragon believes, as do others, that oil/gas prices would have to double from the levels that we regularly encounter today for EVs to make their big splash. Hat tip to evsuperhero!
[Source: CBC News]
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