Imagine sitting down to this with your morning coffee. Volkswagen has teamed up with The Times Of India to insert an audio chip into its full-page ad on the back of the newspaper. Nifty, yes, but we wouldn't be surprised to learn that a handful of readers were startled enough to blow tea out their nose. It's an unexpected piece of advertising, but it certainly draws in a reader's attention.
According to the folks at Wired, the audio chip appears to use a photodiode (a device that controls an electric current based on the presence of a light source) attached to a small battery for power. The audio loop is activated once the newspaper is opened and keeps playing until the paper is shut (or until cereal milk is spilled on it – whichever comes first). Seeing is believing, though, so hit the jump to watch a video of the talking ad in action.