• Sep 23, 2010
Volkswagen's talking newspaper ad – Click above to watch the video after the jump

Imagine sitting down to this with your morning coffee. Volkswagen has teamed up with The Times Of India to insert an audio chip into its full-page ad on the back of the newspaper. Nifty, yes, but we wouldn't be surprised to learn that a handful of readers were startled enough to blow tea out their nose. It's an unexpected piece of advertising, but it certainly draws in a reader's attention.

According to the folks at Wired, the audio chip appears to use a photodiode (a device that controls an electric current based on the presence of a light source) attached to a small battery for power. The audio loop is activated once the newspaper is opened and keeps playing until the paper is shut (or until cereal milk is spilled on it – whichever comes first). Seeing is believing, though, so hit the jump to watch a video of the talking ad in action.

[Source: Wired]



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    • 1 Second Ago
  • 14 Comments
      • 4 Years Ago
      Wow: Wikipedia claims the Times of India is the largest circulation English-language newspaper in the world. Daily circulation 3.14 million (in several different formats). I wonder how many got the electronic VW ad...

      http://en.wikipedia.org/wiki/The_Times_of_India
      • 4 Years Ago
      I recall the first time I came across a talking soda machine.
      Bright and early one morning on the way to school. my dad stopped for gas and I went over to get a coke while still 1/2 asleep.

      I about jumped out of my skin when the machine started talking. was not happy. but I no longer needed a caffeine jolt
      • 4 Years Ago
      I was hoping for something a little more innovative than the little voicebox, I'm not sure what exactly, but something more nonetheless.
      • 4 Years Ago
      VW had already turned the "Times of India" into "VW of India" before the launch of the polo . An now this .

      Several people were stunned via the audio loop .

      But one thing is for sure VW did get noticed. This is considering the fact that VW is a little known manufacturer in India . Infact Skoda has a much higher brand recall than VW . VW has also gone on to change the badging on the polo from "VW Polo" to "Volkswagen Polo" :-)
      • 4 Years Ago
      I really hope this doesn't catch on.
      • 4 Years Ago
      Isn't this more effective? This is done by a Malaysian car magazine, by using QR codes.

      http://www.youtube.com/watch?v=sbNWsm51S8A
      • 4 Years Ago
      Because noisy ads on the Internet weren't annoying enough.
      • 4 Years Ago
      VW UBER ALLE!!
      • 4 Years Ago
      I suppose we should get use to this as we head into the iPad / tablet generation?
      • 4 Years Ago
      how much does it cost VW to put the audio chips in the newspapers????
      • 4 Years Ago
      Shouldn't be too annoying, seeing how it's VW, I bet half of them get "Check Advertisement" lights before the first playback.
      • 4 Years Ago
      Its useful as a prank too.

      I took out the chip and put it in my parents' bathroom; it turns on soon as they turn on the light. Annoying little bugger.
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