Volkswagen's talking newspaper ad – Click above to watch the video after the jump

Imagine sitting down to this with your morning coffee. Volkswagen has teamed up with The Times Of India to insert an audio chip into its full-page ad on the back of the newspaper. Nifty, yes, but we wouldn't be surprised to learn that a handful of readers were startled enough to blow tea out their nose. It's an unexpected piece of advertising, but it certainly draws in a reader's attention.

According to the folks at Wired, the audio chip appears to use a photodiode (a device that controls an electric current based on the presence of a light source) attached to a small battery for power. The audio loop is activated once the newspaper is opened and keeps playing until the paper is shut (or until cereal milk is spilled on it – whichever comes first). Seeing is believing, though, so hit the jump to watch a video of the talking ad in action.

[Source: Wired]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Honda Civic
    MSRP: $18,290 - $26,740
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    Share This Photo X