• Sep 23rd 2010 at 8:01AM
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2011 Toyota Sienna - Click above for high-res image gallery

If you thought consumer sentiment for Toyota and Lexus might be wavering, think again. Toyota is top of the class based on results from the 2010 Motorist Choice Awards, a consumer-driven study developed by Intellichoice and AutoPacific. Offerings from Toyota and Lexus were named winners in nine out of the 30 available award categories.

The Motorist Choice Awards has now entered its fifth year and the categories are more refined and easier to understand than in years past. Instead of having consumers select makes and models simply based on size and price, award categories were transformed into lifestyle concepts such as High Tech, Fun to Drive and Value Car. Each category was further broken down into Popular Brand and Premium Brand.

Toyota received awards for Eco Friendly (Toyota Prius and Lexus RX Hybrid), High Tech (Lexus RX Hybrid), Youthful (Lexus IS), Kid Friendly (Toyota Sequoia), Road Trip (Toyota Sienna), City Car (Toyota Yaris and Lexus LS) and Value Car (Lexus RX Hybrid).

The winners were selected by pooling data from over 42,000 consumer surveys. "From an emotional standpoint these awards are a reflection of how cars fit into people's daily lives, the tasks they fulfill on a day-to-day basis and the image people have of their vehicles," says Charlie Vogelheim, Executive Editor of IntelliChoice. The full list of winners is available in the press release, waiting for you after the jump.

2011 Toyota Sienna
  • 2011 Toyota Sienna
  • front 3/4 view

Photos copyright ©2010 Drew Phillips / AOL
[Source: Intellichoice]

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And The 2010 Motorist Choice Award Winners Are...
IntelliChoice and AutoPacific Announce Motorist's Top Picks in both Popular and Premium Categories

Irvine, Calif. (September 21, 2010) - There is only one annual automotive award handpicked by active consumers in the marketplace that goes beyond the editorial and performance test data and provides a window into the wants and needs of motorists. This year's Motorist Choice Awards highlight a collection of 15 unique buyer categories covering both market segments - Popular and Premium. Both reflect the purpose and perception of the consumer and illustrate the results of practical analysis, like total cost of ownership, fuel economy and resale value.

The fifth annual awards, announced today, are the result of exhaustive national value data and consumer lifestyle studies performed by the consumer-driven automotive analysis of IntelliChoice and automotive market research firm, AutoPacific. A first for this year, the awards were broken up into popular lifestyle categories that shoppers easily identify with, rather than the alternatives based on vehicle size, price and other such factors.

"From an emotional standpoint these awards are a reflection of how cars fit into people's daily lives, the tasks they fulfill on a day-to-day basis and the image people have of their vehicles," says Charlie Vogelheim, Executive Editor of IntelliChoice. "The cars in these categories not only represent tremendous value, they are also about the image you want to portray to other motorists as well."

This year's Motorist Choice Awards include 15 new areas buyers might categorize their potential purchases into including, Best Active Lifestyle vehicle, Best Cargo Hauler and Best Value Car. Each of the 15 categories is sub-divided, honoring automakers from both popular and premium brands. A complete list of winners follows:

Country Club Hyundai Genesis Audi A6
Cute Volkswagen Beetle Volvo C30
Eco Friendly Toyota Prius Lexus RX Hybrid
Sexy Styling Chevrolet Corvette Audi A5
High Tech Ford Taurus Lexus RX Hybrid
Youthful Dodge Challenger Lexus IS
People Mover Honda Odyssey Mercedes-Benz GL
Fun to Drive Chevrolet Corvette BMW 5-Series
Kid Friendly Toyota Sequoia Mercedes-Benz GL
Active Lifestyle Dodge Ram HD Porsche Cayenne
Performance Ford Taurus SHO Infiniti M
Road Trip Toyota Sienna Cadillac DTS
City Car Toyota Yaris Lexus LS
Value Car Honda Fit Lexus RX Hybrid
Cargo Hauler GMC Acadia Lincoln Navigator

"Rather than grouping these cars into stereotypical categories like 'Best Sedan' we produced a list of the best cars buyers would themselves categorize, like Most Kid Friendly," says George Peterson President of AutoPacific. "These awards are a good reflection of the perceptions of the American consumer; showing what they want to drive and why they want to drive it."

Despite this year's public relations challenges, Lexus and parent company Toyota managed to come away with 10 of a possible 30 awards for this year's field chosen by motorists. The automaker swept categories including City Car and Eco-Friendly with their Lexus and Toyota offerings. Other notable awards included Hyundai's new luxury car, the Genesis, earning top marks in the Country Club category for Popular Brands.

The awards demonstrate that consumer taste spans the globe from Asian automakers to European and domestic manufacturers all taking away several awards. The Big Three were popular among motorists as well - Ford's all-new Taurus and Taurus SHO models took awards in the High Tech and Performance categories respectively for the popular brand segment. Furthermore, the recently restructured General Motors counted a win for its Cadillac DTS in the premium brand segment for the Road Trip category. The Dodge Ram Pickup was chosen as a favorite for those with active lifestyles.

The Motorist Choice Awards are the result of 42,000 consumer surveys by AutoPacific and ongoing data analysis from IntelliChoice. The awards represent the commitment AutoPacific and IntelliChoice share in being advocates on behalf of the car buying public; empowering consumers to make educated decisions about potential purchases that satisfy not only their automotive needs, but also their wants.

"Economically, the past few years have been some of the toughest in more than a decade. Even in light of the current recovery, car buyers continue to be especially prudent, and the data we've analyzed for the Motorist Choice Awards helps customers make wise purchase decisions," says Peterson. "We've found that more than 27 percent of respondents are positively influenced by awards like the Motorist Choice Awards when deciding on a car and this trend will certainly continue given the economy."

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    • 1 Second Ago
      • 5 Years Ago
      Considering Toyota is #1 in retails sales, which means that when consumers vote with their hard earned money they do so for Toyota more than any other car company, it surprises me the number wasn't much higher…….

      Kudos for Toyota for their continued domination.
      • 5 Years Ago
      I cannot wait to see the Lexus ads claiming the LS is the Intellichoice rated best "City Car".
        • 5 Years Ago
        How in the hell is the LS a good city car?

        How in the hell is the Hybrid RX a good value? You will NEVER save enough money on gasoline to make the extra intial purchase worth it.

        What a pointless, baseless "award".
      • 5 Years Ago
      See? People are stupid.
        • 5 Years Ago
        Again with the name calling...n you get full stars... just goes to show the kinda of people that run AB.. Grow up. I would Love to own me a LS or RXh
        • 5 Years Ago

        You are also the biggest, most unabashed Toyota fanboy ever. Whenever there is a article about Toyota, you are in there spewing about how much you love them.

        Enjoy your vanilla Camry.
      • 5 Years Ago
      Toyota leads... pulls ahead... and over the finish line... but what is going on? It's still plowing ahead! It won't stop!

      With that out of the way, good job, Toyota.
      • 5 Years Ago
      Yeah how much did Toyota pay for this bit of advertising....
      • 5 Years Ago
        • 5 Years Ago
        This sort of BS reminds me of when Car and Driver picked a BMW M3 over a Nissan GTR and 911 turbo.

        This was their consensus...
        "Every other manufacturer should give up on building their own cars and just make M3s instead."

        • 5 Years Ago
        @ Geo.stewart

        They contacted 42,000 Toyota owners....and 28,000 of them did not vote for Toyota/Lexus.

        2/3 of the awards went to a non-Toyota automobile.

        Read the press release before buying the AB spin.
        • 5 Years Ago

        Nobody is saying Toyota couldnt win an auto award if it wasnt the only one participating and judging, though I might. I'm just saying that Intellichoice is totally corrupt and biased to the point that they skew all aspects of the setting.

        I've been called in the past by Intellichoice and AutoPacific to participate in polls. They can skew the field of cars for a segment by the definition and outright choices they present. They can skew the subjects used by targeting different parts of the country based on sales figures by region. The questions can be skewed to generate specific answers. They can use several statistical analysis methods to extrapolate figures from the data. And finally, since most of the time, all anyone sees are the results, its possible to just create $h!t out of the air and post it.
        • 5 Years Ago
        yeah, me thinks they contacted 42,000 Toyota owners
        • 5 Years Ago
        Bull ? yea... because there's no way in hell Toyota could win or get any good praises because if people don't like Toyota here on this site... the rest of the world follows suit and hates them too...

        • 4 Years Ago

        Die painfully okay? Prefearbly by getting crushed to death in a
        garbage compactor, by getting your face cut to ribbons with a
        pocketknife, your head cracked open with a baseball bat, your stomach
        sliced open and your entrails spilled out, and your eyeballs ripped
        out of their sockets.
      • 5 Years Ago
      Obama and his UAW backers are PISSED OFF NOW.

      All those efforts by Ray LaHood failed.
      • 5 Years Ago
      I agree.... everyone here NEEDS to get a grip... the list can be correct.

      Is the Pruis not Eco Friendly and city friendly?

      The Lexus RXh is loaded with technology plus a very advanced hybrid system. I believe they put it as a vaule car because I dont really see this car depreciating as much as others in its class.

      Lexus IS ? I know alot of young kinds who want that car.. including the IS300.

      Seinna kid friendly ? Correct. IMO the Seinna is the best minivan on the market.

      Lexus LS ? I believe they chose the LS as a city car can because be if how smooth the car is and with how Lexus setup the suspension you will never feel one pothole. Its Lexus quite.. keep out all the loud and annoying city sound and above all it's prob the most comfortable car in its class.

      Before all you have a heart attack because a Toyota won something... why don't you actually sit back.. drop the pitch fork and rocks and think why they chose it. Toyotas are very popular and they are VERY competitive. They where having a rough time... but Toyota has been coming out with better products and people like better products.
      • 5 Years Ago
      Tons of sheeple ... |In europe Skoda is voted the best auto maker . Why doesn't skoda come here and challenge toyota for the title it's voted most reliable and liked brands anybody agree??
      • 5 Years Ago
      2011 Toyota Sienna Beats Honda's 2011 Odyssey, really? That's not what I keep being fed by car reviewers. What gives?
        • 5 Years Ago
        I agree with you up till you seemed think the new Honda is ugly, which I do not. I think the Sienna is actually the ugly one. Tastes.

        I'm guessing we would both agree on them being test driven first for one over taking reviews to heart or as fact. I'll be test driving if it comes down to it as I'll be looking for features compared to price for the final call really. Family life, gotta love it : )
      • 5 Years Ago
      Hear, hear! I bought one too, and I regretted it almost immediately. It was probably the cheapest, worst built car that I have ever owned. Parts came off, the paint was so thin in places that you could see the plastic underneath. After I washed it the first time, I noticed how some edges were sharp and unfinished both on the exterior and the interior - totally unacceptable for a contemporary car. Moreover, the gas mileage was not nearly as good as it was rated to be. It didn't break down or anything, but it let me down every time I drove it. I put up with it for about 6 months and went back to allegedly "unreliable", but high quality, well-built and rewarding to drive European brands. (BTW, even the resale value is was disappointing.) Toyota managed to fool me once, but they have lost a customer for life.
      • 5 Years Ago
      Toyotas are all so BLAH!

      I like a bit more EDGE in my rides...

      Scions TC is actually kind of cool but too cheap and under powered. Ugh...
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