• Sep 23rd 2010 at 3:25PM
  • 21

We're waiting for Nissan to confirm or deny this, but it looks like anyone still sitting on the fence about ordering a Leaf or not will soon notice that they've been sitting on barbed wire and had better jump down to one side or the other, pronto. According to a post on My Nissan Leaf, Nissan is going to shut down Leaf reservations today. But it's for a good reason. Here's the text, supposedly taken from a Nissan email that's going to go out later today:
Nissan aggressively anticipated reaching its goal of 20,000 consumer reservations by December 2010 and we are excited to announce that we have reached this goal 3 months ahead of schedule! Therefore, on 9/23/10, Nissan will shut down the reservation system in order to focus on providing the best level of customer service and premium ownership experience to those who have already reserved.

All current reservation holders will continue to have the opportunity to purchase or lease a Nissan LEAF. Those who are interested in the Nissan LEAF but have yet to make a reservation are invited to sign up for information and updates on http://www.nissanusa.com. A subsequent phase of reservations for those consumers will begin next year
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We'll update this when we hear back, but for now, if you want a Leaf and have $99 to spare, it just might be time to put up or shut up. Thanks to EVNow for the tip!

*UPDATE: It's true. Press release now available after the jump.

[Source: My Nissan Leaf]

PRESS RELEASE

NISSAN REACHES 20,000-RESERVATION MILESTONE FOR NISSAN LEAF; FIRST PHASE OF CUSTOMER RESERVATIONS COMPLETED

– Drive Electric Tour Kicks Off in October –

FRANKLIN, Tenn. (Sept. 23, 2010) – Consumer interest for the Nissan LEAF continues to grow, as Nissan North America Inc. today marks its 20,000th reservation for the 100-percent electric car.

Nissan had anticipated reaching its stated target of 20,000 reservations at the time of the first U.S. Nissan LEAF delivery, in December. This achievement comes three months ahead of schedule and just days before Nissan kicks off the "Drive Electric Tour." The 23-city tour will give reservation holders and those interested in driving a Nissan LEAF a chance to experience all-electric driving firsthand.

Achieving 20,000 reservations marks the successful completion of the first phase of the Nissan LEAF rollout, which began more than five months ago, and no further reservations will be taken until next year. Nissan now is focusing on providing the best level of customer service and premium ownership experience to those who already have enrolled. A subsequent phase of reservations will begin next year, after current reservations and orders have been processed.

Consumers who already have made reservations will continue to have the opportunity to purchase or lease an all-electric Nissan LEAF. Nissan is following its planned order-release timing for existing reservationists. Orders have been prioritized based on market timing and when consumers submitted their original reservations online and paid their refundable $99 reservation fee.

Those who are interested in the Nissan LEAF but have yet to make reservations are invited to sign up for information and updates on www.nissanusa.com. They will be contacted in advance of the next phase of vehicle reservations.

"As of today, 20,000 consumers have spoken, and they are choosing the Nissan LEAF and a zero-emission future," said Brian Carolin, senior vice president, Sales and Marketing, Nissan North America. "We, along with our dealers, now look forward to focusing on providing an absolute top-level purchase experience to our first customers, and to help ensure that the transition to gas-free driving is a seamless one. We invite all who are interested in experiencing the Nissan LEAF to join us at the upcoming Drive Electric Tour, which is coming to 23 cities beginning this fall."

Consumers and other interested drivers will have the first opportunity to test-drive a Nissan LEAF in select markets starting Oct. 1 through the "Drive Electric Tour." The tour will provide information about the car, its technology, and its features, along with the first public test-drives.

Tour stops include:

Oct. 1-3: Santa Monica, Calif. Jan. 7-9, 2011: Houston
Oct. 8-10: Anaheim, Calif. Jan. 14-16: Dallas
Oct. 15-17: San Diego Jan. 21-23: Jacksonville, Fla.
Oct. 22-24: Los Angeles Jan. 28-30: Miami
Oct. 29-31: San Jose, Calif. Feb. 4-6: Orlando, Fla.
Nov. 5-7: Hillsboro, Ore. Feb. 11-13: Tampa, Fla.
Nov. 12-14: Seattle Feb. 18-20: Atlanta
Nov. 20-28: San Francisco Feb. 25-27: Knoxville
Dec. 3-5: Tempe, Ariz. March 4-6: Charlotte, N.C.
Dec. 10-12: Tucson, Ariz. March 11-13: Raleigh, N.C.
Dec. 17-19: Austin, Texas March 18-20: Washington, D.C.
March 25-27: Nashville

Interested drivers can learn more about the tour, including specific locations, and register to drive the Nissan LEAF at www.drivenissanleaf.com. Sales of the Nissan LEAF begin in December in California, Oregon, Washington, Arizona and Tennessee. In January 2011, sales begin in Texas and Hawaii. The Nissan LEAF will be available nationwide by the end of 2011.

In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010 and has been recognized as a 2010 ENERGY STAR® Partner of the Year by the U.S Environmental Protection Agency. More information on Nissan in North America, the Nissan LEAF and zero emissions can be found at www.nissanusa.com
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    • 1 Second Ago
  • 21 Comments
      • 4 Years Ago
      Hooray for Nissan! This is just the beginning.
      • 4 Years Ago
      By closing the reservation list they must be pretty confident that people who have put down a $99 refundable deposit are committed to buying vehicles(good luck buying below msrp).
        • 4 Years Ago
        Actually, you can order a LEAF on carsdirect.com at $150 below MSRP. Don't know when you'll see that order but I've used them before and it's similar Nissan's current LEAF process, where the dealer is just a delivery point for the car.
        • 4 Years Ago
        Dealers have no control over reservation holders--Leafs are not allocated to dealers. Dealers have to compete for a chance a a reservation holder's order, therefore must be very competitive. I just ordered my Leaf today from a dealer who discounted the Leaf, options and destination charges by 5%. There are many dealers who will take $1000 off of MSRP. This is a very consumer friendly approach for car buying, IMO.
        • 4 Years Ago
        I paid the $99 reservation fee, but I also ordered one and received confirmation and an order number from a local dealer. I paid BELOW MSRP as many others have if you ever look at any of the Leaf forums.
      • 4 Years Ago
      I'd imagine the techie speculators are all over these, and wouldn't be surprised to see "OMG L@@K NEW LEAF ELECTRIC CAR" auctions aplenty on eBay soon after release.
        • 4 Years Ago
        You may be right about that, but that's a lot of cash (at least for me) to be gambling with!
      • 4 Years Ago
      Can this really be true? They sold out their entire first year of production?
        • 4 Years Ago
        Grant-

        We are still expected to get 25,000. The 20,000 reservations are just for individual consumers and do not include fleet purchases. Enterprise, Hertz, Utilities, Governments, etc. that have also stated their intent to buy the LEAF are on top of that.
        • 4 Years Ago
        It also only applies to consumer vehicles, although I would figure the majority of fleet vehicles are also already spoken for.
        • 4 Years Ago
        They still have other countries though, so not really. This only applies to the US.
        • 4 Years Ago
        I thought 25k of the 50k Nissan Leafs produced in the first year were coming to the US. In any case, I'm sure not all of the 20k pre-orders will turn into sales. They'll open it up again sometime in 2011 ("the next phase").
      • 4 Years Ago
      What's this about DC Fast Charge?
      Does anyone have any info?

      How do you get this installed in your home?
        • 4 Years Ago
        You don't....it requires commercial 3-phase power. All you can do on the consumer end is make sure you order your car equipped to accept it - on the Leaf it's a $700 option on the SL model only, and will allow you to re-charge your battery pack to 80% in just shy of 30 minutes.
        • 4 Years Ago
        Thanks Mike.
      • 4 Years Ago
      I wonder how many pre-orders are just people hoping to cash in on high demand to resell their car for much above list?
        • 4 Years Ago
        and since the $7500 tax credit only goes to the first owner.... that will be enough of a premium to discourage potential secondhand buyers. Anybody that NEEDS TO HAVE IT FIRST, is on that list already.
        • 4 Years Ago
        These are cars. Not new game systems just released before the holidays.
      • 4 Years Ago
      ?? Low level of demand in Ireland? I don't think you have allowed for the small population of Ireland. Leaf reservations are just fine there.
      • 4 Years Ago
      Given the low number of reservations in some countries like Ireland, Nissan will probably allocate more units to the US and Japan where demand is high.

      Nice job Nissan!
        • 4 Years Ago
        ?? Low level of demand in Ireland? I don't think you have allowed for the small population of Ireland. Leaf reservations are just fine there.
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