• Sep 23, 2010
Porsche Design advent calendar – Click above for high-res image gallery

Porsche is looking to help five lucky families celebrate the holiday season this year. The German automaker's lifestyle accessory division, Porsche Design, has come up with what has to be the world's costliest advent calendar. Instead of an array of tasty chocolates stashed in a cardboard calendar, the company has built an aluminum tower nearly six-feet tall. There are unique Porsche Design gifts designed to correspond with each day in the run up to Christmas, including niceties like a P'6910 mechanical stopwatch, a full P'7340 kitchen and, probably most impressively, an RFF28 "motor yacht" with a single 525-horsepower Mercury engine. Quite how they get the last two items to fit in the tower, we're not entirely sure.

The rest of the days are marked by goodies like Porsche Design cuff links, pens and sunglasses dipped in 18-karat yellow gold. The price for all of this finery? A cool one $1 million, but with only five of the calendars being created, we're guessing that they'll have a shot at selling them all. If you've got the funds and nothing better to spend it on, Porsche says you can request your own calendar at any Porsche Design store. Hit the jump to read the full press release.



[Source: Porsche]

Show full PR text
The World's Most Exclusive Advent Calendar
Porsche Design presents 24 precious Christmas delights
Stuttgart. This year Porsche Design rings in an especially sumptuous Christmas season with its fabulous Advent calendar. This brilliant showpiece – which stands approximately 1.75 metres high and is made of brushed aluminium with double-coat finish surfaces – reveals, each day up to December 24, a new surprise from the world of Porsche Design. The exclusive Advent calendar, worth one million US dollars, is limited to one piece per continent.

Amongst numerous compositions from the Porsche Design product portfolio the Advent calendar, which must be the most exclusive in the world, conceals three special highlights: a Porsche Design P´6910 Indicator in rosé gold, an individually customisable Porsche Design kitchen P´7340 and a motor yacht, eight and a half metres long, designed by the Porsche Design Studio in Zell am See (Austria).

As the first chronograph worldwide having a mechanical-digital stopwatch display, the P´6910 Indicator is equipped with one of the most complex serially-produced wristwatch movements in the world. For the first time, the chronograph functions have been combined with a genuinely mechanical jumping digital display. The stopwatch function records hours, minutes and seconds up to a total time of 9 hours and 59 minutes. For this purpose the Swiss watchmaker Eterna who, as licensee of Porsche Design, is responsible for the production and sales of Porsche Design watches, conceived and built the 6036 movement. The chronograph, which consists of approximately 800 individual components, impresses by its perfect synthesis of innovative technology and precise craftsmanship.

The Porsche Design Kitchen P´7340 combines aluminium, wood and glass in a style that is uncompromisingly functional, purist yet sophisticated. Its innovative frame construction enables this luxury kitchen to be individually customised. A modular system is created in which free surfaces are intentionally included, imparting a technical flair. One special highlight is the handle-less cupboards which, thanks to a precision system, open at a light touch, as if of their own accord, and close again with a gentle push. As well as multifunctional light systems, the kitchen is equipped with a high tech audio-video system.

The fascination of the Motor Yacht RFF28 lies in its unique combination of elegance and performance. It sets new standards both by its functional, modern design and by its manoeuvrability, stability and horsepower. The Yacht, which is just under eight and a half metres in length and more than two and a half metres wide, has a 525 HP Mercury engine and reaches top speeds of up to 148 km/h. The cockpit interior, featuring a custom-made teak sole and adjustable, ergonomically upholstered sporting bucket seats, contributes to a luxurious on-board experience. The RFF28 is a symbiosis of power, technical sophistication and elegant detail solutions crafted with solid perfection.

Behind the calendar's 24 windows, accentuated by light bars, many other highlights by Porsche Design lie hidden: these include sunglasses made of 18 carat yellow gold, fine writing tools, timeless cufflinks and the premium running shoe Bounce:S², which has won several design awards. The exclusive Advent calendar also includes a limited edition leather blouson made from hand-woven lambskin nappa, as well as a travel assortment from the French Classic luggage series – that combines timeless design with the finest cowhide featuring a classic, accentuated surface structure. Some of the products and compositions are represented symbolically on aluminium plates, giving the Advent calendar a most distinctive style.

The price of the exclusive Porsche Design Advent calendar is one million US dollars, not including country-specific value added tax. The calendars, strictly limited to five in number, are available on request via the worldwide Porsche Design Stores.


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  • 21 Comments
      • 4 Years Ago
      I'm not rich enough to understand this "calendar".
        • 4 Years Ago
        Interesting. I must not be poor enough to NOT understand this calendar... it's a bunch of awesome stuff for a ridiculous amount of money. Still unclear?
      • 4 Years Ago
      Looks like the pillar from 2001: A Space Odyssey. Imagine as a kid walking into your (very nice) house and seeing this in the middle of the living room.
      • 4 Years Ago
      If I had a mil to spend on one of these I would make it a point to find a couple K to spend on some paintings or pictures or some type of wall hangings, as well as a rug or two.
        • 4 Years Ago
        German interior designers love them some 90 degree angles. I spent some time in Frankfurt recently and all the modern styling was based on the rectangle. Neat looking, I suppose, if a bit harsh and sterile looking.
        • 4 Years Ago
        Looks like a pretty boring house to live in
      • 4 Years Ago
      Stick to cars, Porsche..
      • 4 Years Ago

      Porsche branded gold pens, gold sunglasses and gold cuff links.....

      I remember when Porsche made cars - and they were great at it.

      This diversionary path started with a simple amount of offerings; t-shirts, posters, and miniature models etc.

      Next up: Porsche restaurants, a Porsche airline service, and the creme de la creme - a Euro wide Porsche escort service ?!?!

        • 4 Years Ago
        Porsche Design is a design company created by F.A. Porsche, Porsche AG is a car company that builds cars.
        • 4 Years Ago
        It's not 'Porsche', it's 'Porsche design', they have nothing to do with making cars
      • 4 Years Ago
      Maybe it's just me - but a kitchen setup and yacht?
        • 4 Years Ago
        Oops! Meant motor.. But sitll! I don't quite understand.

        Looks like ominous...
      • 4 Years Ago
      here in Oslo(capital of Norway) our subwaytrains are made by porsche (and siemens...)
      • 4 Years Ago
      What Acura4Ever has nothing to comment on here?
      • 4 Years Ago
      Yes, but where's the chocolate? Also, can you open the doors early, take out the contents and close the doors again so that no one notices (or was that just me?).
      • 4 Years Ago
      I think I would rather have a real Porsche and pocket the difference.
      • 4 Years Ago
      A fool and his money are soon parted.
        • 4 Years Ago
        I'm reminded of the basement/storage scene in Citizen Kane.
      • 4 Years Ago
      Opulence, I has it!
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