• Sep 23, 2010
2011 Dodge Ram Laramie Longhorn – Click above for high-res image gallery

As part of the kick-off ceremonies for the State Fair of Texas, Chrysler debuted its latest version of the Ram – the Laramie Longhorn edition. (Think King Ranch, only Chrysler). Available on 1500, 2500 and 3500 trims, the Longhorn can be had in a variety of two-tone color schemes, including the model-specific sagebrush green and white gold seen in the stock photos.

The real story with the Longhorn is its interior, which is done up in full leather with real woodgrain trim throughout. (For reference, even the highest-grade Ford F-150 isn't available with real woodgrain.) Added touches like flap-closure pockets on the front seatbacks with a metal buckle and magnetic clasp and unique seat piping look like a high-zoot cowboy's dream, and with the plethora of Longhorn badging both inside and out, this is sure to be the sort of pickup that no one wants to get dirty. Consider it your fancy-pants out-on-the-town truck.

Saddle up and make the jump to read the full list of Longhorn upgrades in Chrysler's press release, and take a gander at some high-res shots in the gallery below.



[Source: Chrysler]
Show full PR text
Ram Truck Brand Unveils Laramie Longhorn Edition

- Ram Laramie Longhorn edition: most luxurious Ram Truck ever
- Exclusive interior and exterior features
- New colors, new levels of refinement welcome premium buyers

September 23, 2010 , Dallas -

Chrysler Group LLC today unveiled the most luxurious Ram Truck ever produced by the company. Named the Ram Laramie Longhorn edition, the Ram lineup's most well-appointed model is designed for the owner who needs a truck for work or play, but won't settle for anything but the finest quality and refinement.

Inside and out, Laramie Longhorn is loaded with remarkable features.

"The Ram Laramie Longhorn edition is going to share a driveway with some fine luxury cars," said Fred Diaz, President and CEO – Ram Truck Brand, Chrysler Group LLC. "The only difference is the Ram Laramie Longhorn edition is going to be the vehicle with the fulltime job – towing the horse trailer, taking the crew to the game, picking up supplies. It's ready to go from the dirt to downtown."

Ram Truck officials unveiled the Laramie Longhorn in the heart of Truck Country: the State Fair of Texas.

"We took Ram Laramie Longhorn's design cues from traditionally handcrafted, time-tested wares, such as the antique pocket watch, a fine pair of hand-tooled leather cowboy boots, a collector's-grade shotgun or a horseman's saddle," said Ryan Nagode, Design Program Lead. "The metal work and leather work are second to none."

Exterior

Ram Laramie Longhorn edition models are prominently commemorated with distinctive Western-style exterior badges. A chrome metal Laramie Longhorn edition badge with painted accents is mounted to the tailgate while eye-catching model-specific (1500, 2500 or 3500) Laramie Longhorn edition badges adorn the doors.

Laramie Longhorn edition is available in five color choices, including an exclusive Sagebrush with White Gold exterior paint treatment unavailable on other Ram models. Matching White Gold lower-body two-tone, wheel flares, painted front and rear bumpers and Mopar running boards complement a bright chrome grille and painted tow hooks. Other colors include Bright White, Brilliant Black Crystal Pearl, Rugged Brown Pearl or Deep Cherry Red Crystal Pearl. All Laramie Longhorn edition trucks are matched with the special White Gold accent color.

The Ram 1500 Laramie Longhorn edition is equipped with 20-inch chrome-clad aluminum wheels, while 2500 and 3500 single-rear-wheel models roll on polished aluminum wheels. Ram 3500 duallies get polished aluminum wheels with Laramie Longhorn edition-badged center caps.

Interior

Ram Laramie Longhorn edition is also distinguished by its unsurpassed interior refinement. Building on the award-winning interiors of the Ram 1500 and Ram 2500 / 3500 Heavy Duty pickup trucks, Laramie Longhorn shatters truck stereotypes.

Interior Themes:

A full leather interior, engraved details and burled walnut woodgrain surfaces lend the Ram Laramie Longhorn edition an unmatched level of sophistication and style.

Laramie Longhorn is available with a choice of dark slate gray and russet or bark brown and light pebble beige interior colors. The interiors feature 100 percent leather seat coverings with laser-etched bolsters (bark brown only). The leather-wrapped steering wheel receives special stitching while door trim front and rear is also wrapped in leather and features special stitching, wood grain and LED door-handle and map-pocket lighting.

Seats:

The Ram Laramie Longhorn edition offers two seating options. The first is a sophisticated
dark slate gray with premium russet-hued seat leather. The second is southwestern-influenced light pebble beige with bark brown seat leather. The bark brown interior incorporates laser-etched filigrees, with a hand-worked appearance.

Seat fronts for both themes include a stitched-on leather Laramie Longhorn badge, either branded (russet) or laser-etched (bark brown).

Contrasting leather welts, also called piping, provide seat-edge emphasis. Additional accents are created along either side the welts by tan or dark slate-colored deck-seam stitching.

Ram Laramie Longhorn edition features unique leather front seatbacks distinguished by flap-closure pockets whose details authentically evoke saddlebags. Each pocket is secured with silver steer-logoed, tooled-metal buckle with a magnetic clasp.

Instrument Panel / Dash:

Ram Laramie Longhorn edition owners will be greeted by the highest-quality materials every time they climb behind the wheel.

Laramie Longhorn's exclusive instrument cluster takes on the appearance of hand-wrought jewelry with six liquid chrome gauge rings set against a painted taupe silver background and a tooled-metal Laramie Longhorn edition badge set inside the left-hand ring.

The two main gauge rings feature a hand-crafted look with a coined inner edge and filigrees engraved on the top surface. Set inside those rings, the lower edges of the gauge cluster dials are detailed with small filigrees that are softly backlit at night.

The Ram Laramie Longhorn edition's dash features a center stack trimmed in burled walnut wood graining. The wood grain is stained in one of two complementary shades, matched to either the russet or bark brown interior theme. Chrysler designers borrowed from high-end furniture-grade and gun stock designs in their choice of wood grain.

Painted taupe silver side bezels, resembling polished pewter, are special to the Laramie Longhorn, while chrome vent rings complete the center stack's details.

On the passenger side, the upper glove box door – there are two – becomes a focal point with the addition of a full-length, filigree-engraved aluminum band and Laramie Longhorn edition badge.

Beneath the instrument panel is soft, new footwell lighting, providing both a functional and aesthetic interior enhancement.

Console:

The Ram Laramie Longhorn's cavernous double-stacked center console is topped with a soft, double French-stitched full-leather lid featuring either a branded (russet) or laser-etched (bark brown) Laramie Longhorn logo.

The pewter-colored highlights from the center stack flow rearward, continuing along the outer edges of the center console. A chrome ring outlines the console's center bin and cupholders.

Steering Wheel and Shifters:

Ram Laramie Longhorn's steering wheel and shifters – console mounted on 1500, column mounted on 2500 and 3500 Heavy Duty models – feature premium leather. Matching X-stitch detailing sets off both the steering wheel and shifter.

The leather console shifter on 1500 models is entirely new, accentuated by taupe silver side panels and a bright chrome base. The leather column shifter on Heavy Duty models is completed by a chrome end cap.

Doors:

Armrest uppers are wrapped in premium leather and accented with the same dual French stitch used on the center console lid and instrument panel. Burled walnut-grained panels trimmed by chrome tracers add to all four doors' visual appeal.

Ram Laramie Longhorn editions receive remote lighting at the inside door handles and a full-length light that illuminates the truck's multi-function lower map pockets, front and rear.

Flooring:

Laramie Longhorn's luxurious carpet is protected by specially designed all-weather rubber mats with polished metal Ram Laramie Longhorn edition Badge and removable carpet inserts. The mats themselves incorporate the filigree designs from the dash and seats, while the snap-in inserts are a high-end, color-flecked Berber-style weave that luxuriously blends the two interior colors.

Along the doorsills new brushed-silver Ram-branded sill plates resist scuffs and add visual appeal.

Other:

Laramie Longhorn comes equipped with all of the standard equipment found on the top-level Ram Laramie and adds a navigational radio, remote start, back-up camera, front ventilated seats and rear heated seats. Power adjustable pedals with memory and front heated seats with 10-way driver's adjustment – standard on Ram 1500 Laramie models – are also added to Ram Heavy Duty Laramie Longhorn editions.

"Ram Truck owners and dealers tell us they love everything about the new Ram 1500, 2500 and 3500," added Diaz. "With so many great features, we weren't surprised to see our most well-equipped model – Ram Laramie – making up 25 percent of our sales. There's a healthy market for luxury pickup trucks and Ram Laramie Longhorn edition hits the mark."

Ram Laramie Longhorn will be available in 1500 (half-ton), 2500 HD (3/4 ton) and 3500 HD single and dual rear wheel (1 ton), Crew Cab and Mega Cab; four-wheel drive and two-wheel drive; and short- and long-wheelbase models.

Laramie Longhorn will join the other Ram trim levels, which include: ST, SLT, Outdoorsman, Sport (1500 only) Laramie and Power Wagon (2500 only).

Ram Laramie Longhorn models will go on sale first quarter 2011. Prices will be announced closer to launch.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 71 Comments
      • 4 Years Ago
      It's a good looking truck with a cool interior intended for different market. I like the 2 - tone exterior treatment. Unfortunately, with the way the economy is, for most people that would be interested, it will be priced out of their reach, me included. But I hope Chrysler sells a bunch of them anyways. Good job Mopar !! As for some of the GM readers that don't like it at all....well you ARE entitled to your opinion........but who REALLY cares what you have to say. I know if this was something that Chuvy or Run-GMC put out, those BowTie goofs would think it is the greatest thing......my comments should not effect you but I suspect it will. Mopars AND Fords are great ! Now YOU have a good day......I WILL !!
      • 4 Years Ago
      Wow, I was actually hoping you just quit posting because you kept getting owned.

      Longhorn refers to longhorn bulls. Longhorn bulls are a huge part of Texas' economy, including the meat market. It has nothing to do with the size of a dude's wang, which kind of makes me wonder...

      Have something to tell us, Gruv? Thinking about dudes' wangs isn't really what straight guy should be thinking about.
      • 4 Years Ago
      I'm starting to think you are of the "i like guys" variety. You don't like football, nor do you watch baseball. You also drive a POS Civic. No wonder you were thinking about other dudes' wangs.

      You just can't stop being ignorant can you? MOPAR was NEVER banned from NASCAR as a whole. They pulled out because of financial troubles within Chrysler during those times. They banned the Superbird/Daytona because it was a chance to let other manufacturers win. This isn't the only time a specific manufacturer was targetted and regulations were applied to that one manufacturer. Tyrell's 6-wheeled F1 car and Brabham's F1 fan car were both banned because of rule changes. Remember Michael Shumacher? I'm sure you do. Yeah, during the times Fernando Alonso was winning championships with Shumi still around, the Ferraris had weight added to them so the sport would be more competitive. Same goes for Audi in the ALMS/LMS and Ganassi in Grand Am Daytona Prototype.

      It's hilarious, though. You go from hating NASCAR because they only turn left (when they don't), to liking NASCAR during its glory days when they really did only turn left.

      Double standard much?

      By the way, show me how the current Dodge Charger is a FWD V6.
      • 4 Years Ago
      And now you continue to show how much of a moron you really are.

      1. No one said anything about baseball. University of Texas is known for their FOOTBALL team.

      2. Let's go back to your NASCAR comment back in the other article since you won't be able to see this if I were to reply to you on that article.

      So, explain to me how NASCAR doesn't turn right when in total, NASCAR as a whole, they goto 4 road courses. Those 4 road courses include Circuit Gilles Villeneuve, Road America, Watkins Glen, and Infineon. All 4 are all international road courses that hold ALMS, IndyCar, and Grand Am. NASCAR is also in talks with Austin to hold a race at that course, which its inaugural event will be the US Grand Prix.
      • 4 Years Ago
      Now that's a good looking truck.
        turtle
        • 4 Years Ago
        yup yup rite purtty pickum-up fer sur, but now I dont think a regular Cowboy could afford such a truck, but then we are in a resession.. So who knows
        • 4 Years Ago
        indeed a bute...'MERICA
        • 4 Years Ago
        Hey, check out those awesome photoshopped fake bling sparkles on the interior shot! AWESOME!!!!

        Man those sparkles make it look so classy!! DAYUM FOO
        • 4 Years Ago
        Who cares what a truck looks like(and personally, it's a little ethnically challenged for my taste)? How much will it haul? How fast will it go? Those are better questions about trucks. Right off the bat, it's got 2 too many doors, and 2 too many colors with too much chrome. In other words, it's "ghetto-fabulous!
        • 4 Years Ago
        To each his own. The two-tone paint and interior embellishments are too over-the-top for my taste.
        • 4 Years Ago
        Big Horny edition :D

        Nice truck, but I don't dig the two tone exterior, especially the wheel wells. Looks cheesy.
        • 4 Years Ago
        not quite

        this is way to close to being a Dubai edition
        the color scheme on the outside make this think look cheap

        they may as well have gold foiled it and make it a true Dubai edition
      • 4 Years Ago
      Gruv: Football is very big in Texas. The University of Texas football team's nickname is the Longhorns. (Actually, that is the nickname for all of the UT athletic teams).

      And longhorn cattle actually do have a large role in Texas history.
      • 4 Years Ago
      Yes, and I am going to buy a truck within the next few months. Right now F150 is my front runner because my last one was great and had few problems. I have also had a Dodge and the dealer treated me poorly and the truck was in the shop all the time. It is a nice looking truck, but I just can't trust a Dodge again.
      • 4 Years Ago
      Now if they could offer something like this with out being geared to Texas Cowboys...Along the F150 Platinum
      Sean 252s
      • 4 Years Ago
      How can any of you roll over and buy a product that was bailed out by the taxpayers?

      What a joke....When they pay the loan back with all the interest then maybe? Until then

      FORD should get the business.....WAKE UP YOU LIBERAL IDIOTS
      • 4 Years Ago
      Oh Yeah,
      N.O. Saints Edition "Who Dat"!!! Beadreaux & Tibadeaux will love it!
      Cana get some white shrimp boots wit dat? (you know from da parish)
      Can I gets it in K&B purple an Zulu Coconut gold edition yeah? I really like dem LSU tigers too!
      • 4 Years Ago
      "I just don't know how to quit you"

      yeah... a truck for those kinda cowbois.
      • 4 Years Ago
      Hope it wasn't made by the drug addicts and drunks caught yesterday by Fox News in Detroit.
    • Load More Comments