• Sep 22nd 2010 at 1:58PM
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Rolls-Royce Phantom bespoke design – Click above for high-res image gallery

When it comes to luxurious exclusivity, there's nothing quite like a Rolls-Royce. And while your local R-R dealer will give you the white glove and red carpet treatment all day long, the automaker prides itself on offering an extensive personalization program. After all, if you're paying buku bucks for any of the vehicles in the Rolls stable, why not shell out for some personal touches?

To promote its knack for bespoke design, Rolls-Royce will be bringing five personalized vehicles to the stage at this year's Paris Motor Show. Along with the gunmetal metallic extended-wheelbase Phantom pictured above, a Phantom Coupe, Drophead Coupe and two Ghosts will be on hand, allowing show-goers to get a taste of the optional touches available across the automaker's portfolio. The Phantom seen here features custom elements like special embroidery in the headrests, seat piping and mother of pearl centers to the white instrument dials, control knobs and analog clock face.

For the full details, put on your best top hat and hit the jump for Rolls-Royce's press blast, and scroll through the gallery below to see the Phantom outfitted with these bespoke touches.

  • Bespoke, Paris Motor Show
  • Bespoke Leather
  • Bespoke Clock
  • Bespoke Door
  • Bespoke, Paris Motor Show

[Source: Rolls-Royce]
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Paris Motor Show to host collection of bespoke commissioned Rolls-Royce models.

Bespoke design will take centre stage for Rolls-Royce Motor Cars at Paris this year, as five models featuring the company's extensive personalisation programme take to the stand. The collection includes a sumptuous Phantom Extended Wheelbase in Gunmetal metallic with Sunrise leather interior and a Carrara White metallic Phantom Drophead Coupé with Hotspur Red leather interior. A Phantom Coupé and two Ghosts complete the presentation.

"Ghost is a more approachable Rolls-Royce that is bringing an entirely new type of customer to the Rolls-Royce brand," said CEO Torsten Müller-Ötvös. "But in Paris we are also demonstrating how we continue to strengthen our position as the pinnacle luxury brand thanks to the enduring appeal of Phantom family and the depth of our bespoke personalisation service."

As well as a unique exterior colour and sunrise leather interior, the Phantom Extended Wheelbase features a selection of classic bespoke interior design elements. This includes seat piping, mother of pearl centres to white instrument dials, control dials and clock face, Rolls-Royce monogram embroidery in all head restraints and personalised tread plates inscribed with Mondial de l'Automobile Paris 2010.

In a continuation of the bespoke theme, Paris will also play host to Rolls-Royce Motor Cars exclusive four-person picnic set. This bespoke commission was designed in-house and developed on site by craftsmen and women at the Rolls-Royce plant in Goodwood, England.

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    • 1 Second Ago
      • 5 Years Ago
      Minor quibble: "After all, if you're paying buku bucks..." should be "beaucoups"


      Carry on...
      • 5 Years Ago
      Just a heads up - using the term "Roller" in reference to a Rolls Royce is considered a bit of a low-brow faux pas among long time aficionados.
      • 5 Years Ago
      An extended-wheelbase Phantom? Good lord.
      • 5 Years Ago
      • 5 Years Ago
      It's called a Royce. Only Belfast dockworkers call it a Rolls or a Roller.
      • 5 Years Ago
      Ohhhh mother of pearl! Love it! I've been in a rolls royce once. My friends brother is a multimillionaire record producer in las Vegas and he owns one of these so of course we had to be driven by his driver on the strip and I'll tell you what! Those carpets just make you want to take your shoes off and dig your toes in the plush carpet! And the ride felt like you were just floating along the freeway with no interruptions! One day this car will be in my stable!
      • 5 Years Ago
      "Buku"? Not even "boku"?

      Perhaps you could edit that like you would an incorrect torque rating. If, on the other hand, it's a way to appear phat, sick, and poppin' phresh, it is no more relevant to me than a bespoke Rolls-Royce. And far more ridiculous.

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