Any of a number of automakers would kill to claim the moniker of "rising star" in the automotive industry, but the latest doesn't even make cars. They make sound systems. Some of the best in the business, as some audiophiles suggest. But their fitment in a growing array of new cars has put them on the fast track to dominating the interiors of an expanding range of luxury automobiles.
We're talking, of course, about Bang & Olufsen. In addition to their sumptuous home and personal sound systems, B&O has been fitting its wares to the likes of Aston Martin, Audi and Mercedes-Benz. And now they've teamed up with BMW.
The system, as some particularly astute car fanatics may have noticed, is fitted to the Munich's latest show car, the BMW 6 Series Coupe Concept, slated to debut next week at the Paris Motor Show. The concept packs no fewer than sixteen BeoLab 5 speakers, including a pair of sub-woofers (one under each seat), seven mid-range speakers and seven tweeters, as well as Bang's proprietary Acoustic Lens Technology. And though they're being rolled out on a show car first, we don't expect it'll be too long before they'll find their way onto road-going automobiles available from your local Bimmer dealer.