• Sep 22, 2010
Bang & Olufsen speakers on board the BMW 6 Series Coupe Concept – Click above for high-res image gallery

Any of a number of automakers would kill to claim the moniker of "rising star" in the automotive industry, but the latest doesn't even make cars. They make sound systems. Some of the best in the business, as some audiophiles suggest. But their fitment in a growing array of new cars has put them on the fast track to dominating the interiors of an expanding range of luxury automobiles.

We're talking, of course, about Bang & Olufsen. In addition to their sumptuous home and personal sound systems, B&O has been fitting its wares to the likes of Aston Martin, Audi and Mercedes-Benz. And now they've teamed up with BMW.

The system, as some particularly astute car fanatics may have noticed, is fitted to the Munich's latest show car, the BMW 6 Series Coupe Concept, slated to debut next week at the Paris Motor Show. The concept packs no fewer than sixteen BeoLab 5 speakers, including a pair of sub-woofers (one under each seat), seven mid-range speakers and seven tweeters, as well as Bang's proprietary Acoustic Lens Technology. And though they're being rolled out on a show car first, we don't expect it'll be too long before they'll find their way onto road-going automobiles available from your local Bimmer dealer.



[Source: egmCarTech]


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  • 51 Comments
      • 4 Years Ago
      Amazing speakers but such a horrendous package :/
        • 4 Years Ago
        Equally pretentious. Neither worth the money.
        • 4 Years Ago
        lol, spoken like someone who's not played with a B&O equipped car.
      • 4 Years Ago
      Unless you're sitting in a Buick or a Lexus, in your garage, with the engine off, what possible difference other than "bragging rights" do these systems give over, oh, any basic audio component from Walmart? I've had both high end and no-end systems in my day, and especially given the target demographic, who spend inordinate amounts of time listening to talk radio anyway, I fail to see the point. Wind noise, road noise, tire noise, engine noise, all conspire to obviate that last infintesimal bit of high end crispness, and the value of low-end bass response over any given stretch of America's crumbling freeway infrastructure. As for myself, the sound of an M3 engine running through a Supersprint exhaust eliminates entirely the need for this fluff...

      As Carroll Shelby once said, "real cars don't have radios". ;-)
        • 4 Years Ago
        "Wind noise, road noise, tire noise, engine noise"

        Exactly...no matter how good the speakers are you'll never over comes those factors....

        If you want to listen to music properly buy a decent Hi-Fi!
      • 4 Years Ago
      Those are very cheap looking speaker covers.
        • 4 Years Ago
        I thought the window-switch cover looked like a speaker grille too. Then I went over to the B&O website and saw the same picture at a different angle. I'm about 90% sure this picture is actually a CGI model and they just have the reflectivity of the window switch turned up a little too high.
        • 4 Years Ago
        Imagine if the switch was a speaker grille...food, water, and all other sorts of goop would end up there. MMMM-tastey!
        • 4 Years Ago
        Would you like something in black cloth perhaps?
        • 4 Years Ago
        It looks like the window regulator switch plate is also a speaker cover. a very tiny one... That's pretty nuts
      • 4 Years Ago
      Speakers are heavy. I need 16 speakers in my car just like I need 5 blades on my razor. Hey, B&O: I only have two ears.
        • 4 Years Ago
        @zamafir

        More outrageous claims with no proof, zam?
        • 4 Years Ago
        @SimpleCar - yeah, soo outrageous, what's wrong with you trolls, i've explained it a thousand times. go to the la auto show vip night, it's $100, it goes to charity, it's a tax write off, and don't act like the child you are on here and you'll have ample chances to speak with anyone you want in the industry, including the nice dude who designed the DBS's sound system who was on hand the year they first brought it out.

        I love how the mundane and easily achieved is outrageous to you. you must live a very sheltered life bereft of any social contact outside your mother's basement.
        • 4 Years Ago
        lmao, you people crack me up, do you ever, I dunno, go out and experience these systems. the B&O system in the DBS is by far the greatest car stereo I've ever heard. disclaimer: the man who designed it showed it to me so I may have had a slightly biased demonstration.
        • 4 Years Ago
        Hey I with ya. I say high quality full range speakers instead of having all these separate tweeter, midbass stuff. A sub is fine for the low end though. 5.1 would be fine. Yeah 16 speakers is a little overkill.
      • 4 Years Ago
      Klipsch. Somebody must offer a Klipsch system. Enough with this Bose, Blaupunkt, B&O nonsense. Either Klipsch, Tannoy or B&W. That's sound quality.
        • 4 Years Ago
        I was thinking that since GM quad cabs are nice and roomy, they could fit in a pair of Klipsch RF7's and a KA120THX subwoofer.
        • 4 Years Ago
        Klipsch is awesome.....


        I never heard Tannoy or B&W tho
        • 4 Years Ago
        Jag does B&W - and it is very good.

        B&O sounds great in the A4/S4 and is a bargain at $850.

        Funny that B&O is positioning as a 'sound quality' brand. I always thought of them as design uber alles.
        • 4 Years Ago
        Blaupunkt is rubbish...
        • 4 Years Ago
        Tannoy? really? on par with B&W? odd. I look at my reference monitors with a bit more reverence today.
      • 4 Years Ago
      So now you can listen to those compressed mp3's with even better speakers

      oooOOOoooohhh
        • 4 Years Ago
        Use Ogg Vorbis.... or FLAC if you really want quality.
      • 4 Years Ago
      I've always liked B&O more for their designs than for their sound. Seems like a good fit for BMW though overall.
        • 4 Years Ago
        Philips, Samsung... Most LCD screens are produced by Samsung anyway...

        The point is, it's standard equipment with tweaked electronics in a designed shell.

        Bose does things differently.
        • 4 Years Ago
        @Kitko

        Bose...

        HAHAHAHAHA
        • 4 Years Ago
        I used to work in the car audio industry and back then Bose was doing a lot of car stuff, they probably still are but I'm not into it anymore so dunno for sure. We tore apart some of their stuff to see how it worked. The speaker itself was unremarkable but they had obviously put a lot of time into engineering the design for accoustic quality first and foremost. It was VERY good stuff. Bose didn't put much thought into beauty though that's for sure.
        • 4 Years Ago
        my point exactly Analog. I think some people equate quality with physical beauty. There are some great looking stereos out there that sound like crap.
        • 4 Years Ago
        If I were to name the best car stereo it would have to be Jaguar's 1100 watt Bowers & Wilkins system. Never heard of them? 80% of the world's recording studios use B&W speakers. Probably a darn good reason why.

        B&O and Bose are considered lifestyle companies, which means they sell very pretty speakers but do not necessarily sound very good. In the side by side test on YT the B&O was better than Bose, and I have more respect for B&O. They have some good products, but they are overpriced when compared to the industry leaders. Bose on the other hand makes garbage, advertises the hell out of it, and somehow people fall for it. Bose outspends every one of the dozens hi-fi company on advertising, COMBINED! Their products are rubbish. Here's the best explanation I've found. This guy literally destroys their top of the line home theater system. http://intellexual.net/bose.html
        The same things are wrong with Bose's in car system.
        • 4 Years Ago
        agree with you w.r.t. B&O's rep is so much more on stylish design over actual sound quality. But just like Bose's automotive work, hopefully they at least put some heavy duty acoustics engineering into it. B&O (and Bose) will still be way overpriced...they'll never be able to avoid that rep.
        • 4 Years Ago
        Not surpising. The guts are all Philips. B&O Just does the design work.
      • 4 Years Ago
      Hej. I can guarantee that the grills are no plastic. Check out other Audi, Aston and Mercedes cars to control if you d like.
      Speakers are good quality but the hard work does the Amplifier (ICEpower) and all the sound engineers spending weeks tweaking the sound.
      Don't know if you 15K car can handle that. But you are welcome to try ;-)
      • 4 Years Ago
      Are these speakers any good ? Never had the chance to hear them...


      Last I heard that Lexus Mark Levingston sound system was top notch... especially in the LS460... 19 speakers strategically placed throughout the LS cabin.
        • 4 Years Ago
        sswipesusefacebook, if you really did work at Lexus, then you should probably know that Mark Levinson speakers don't use paper cones. Just because you can type a misinformed response, doesn't mean you should.
        • 4 Years Ago
        hahahah are you serious,
        for 1 all of those are 2010 models not 2011,
        and 2 the lexus didnt come first,
        and 3rd are you seriously comparing a 450 watt stereo to 1400 watt stereo? ahahahah.
        • 4 Years Ago
        N its been said more then one time that the Lexus sound system (ML) is the best on the market buy reviewers.

        http://beta.edmunds.com/car-technology/high-end-stock-stereo-sound-off.html

        ( a Audi didnt even make the final cut .. how you feel about that ?)
        • 4 Years Ago
        The NEW A8 ?


        Just wait for the NEW LS... then we will talk.
        • 4 Years Ago
        I used to work for Lexus..Those mark levinson drivers are not all they're cracked up to be sonically. They are paper cones, single coil, nothing fancy. You're better off using A/D/S, McIntosh, Audison, Focal etc. The joke used to be, you bought a mark levinson stereo and got the car for free. I use ADS AL6 drivers and McIntosh Amps,
      • 4 Years Ago
      B&O amounts to another manufacturer of "lifestyle" products, more form over function. Basically, a high end Bose. I would think BMW wouldve been better served by many other "real" high end manufacturers, many available right in Germany. Burmester, Canton, MBL, etc...
      • 4 Years Ago
      Remember the nineties when Bose was the darling of luxury cars? I guess Bose is now passe.

        • 4 Years Ago
        no highs, no lows, must be bose
        • 4 Years Ago
        Bose was great for the little home radios that made them popular, but they should never have gotten into the automotive market. Sure, they were a step up from the factory supplied paper cones manufacturers were using before, but better speakers were available at the time; Polk, JL, Boston Acoustics, and Harman/Kardon to name a few. I know B&O has some good reviews, but I've never ridden in a car fitted with their wares. I've ridden in plenty of cars with Bose, and never been very impressed... aaaah, mediocrity.
        • 4 Years Ago
        Bose systems still sound great. A relative of mine has a Bose setup in his '03 Silverado Z71, and oddly enough it's one of the clearest systems I've heard with deep bass, full mid-tones and crisp highs. Impressive, especially from a pickup!
      • 4 Years Ago
      Germans
        • 4 Years Ago
        *heart* Danish
        • 4 Years Ago
        There's a youtube video comparing the A8 with B&O vs an A8 without and the B&O system and the B&O was raved about.
        • 4 Years Ago
        While Sennheiser has some popular headphones, they're not a company that is known for their speakers. Sennheiser is a microphone company, first and foremost.
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