• Sep 22, 2010
Coda Sedan – Click above for high-res image gallery

What plug-in car will cost more than a Nissan Leaf or a Chevrolet Volt but is virtually unknown to the American public? The Coda EV Sedan, that's what. Coda Automotive has announced that the price for its all-electric vehicle will be $44,900 – or, $37,400 after the feds chip in $7,500 as a tax credit. To compare, the Leaf costs $25,280 after incentives and the Volt can be had for $33,500 with federal help. So, your options will be to either buy a Volt and get an electric vehicle with a range extender or spend $4,000 more to go gas-free and have a longer EV-only range. Or, spend a lot less on the Leaf ($12,120) and go almost as far on battery power. The Leaf is expected to get around 100 miles to the charge, while Coda is saying that its 33.8 kWh lithium iron phosphate (LiFePO4) battery system with active thermal management will provide "a dependable all-weather range of up to 120 miles and at least 30 percent more usable energy than our leading competitor." Here's some of the not-as-good fine print:
After tax savings, net as low as $37,400. MSRP $44,900, with federal tax savings from 0-$7,500. Excludes tax, title and license. Initially available through online reservation process. Deliveries will commence in December 2010. Subject to change. Limited quantities available in California only. Increased availability in Spring 2011 with full market rollout through 2012. Taxpayer must incur federal tax liability to receive full benefits. Consult your tax professional.
Even reserving the car costs more than it does for the Leaf. Coda is asking for a $499 refundable deposit that can be placed here. The Coda will be available in California later this year and Hawaii in 2011.



[Source: Coda Automotive]


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    • 1 Second Ago
  • 30 Comments
      • 4 Years Ago
      Still, Kudos for being a small independent company and jumping all the necessary hurdles to get this car certified. Not an easy feat. Unfortunately for them it was bad timing.
      • 4 Years Ago
      Awesome. A Chinese made car that U.S. tax payers have to pay $7,500 for each one sold.
      • 4 Years Ago
      Is it just me, or does 37k after incentives seem a little steep? Especially when it looks like just another economy car.
      • 4 Years Ago
      Wow! A $45K hybrid........ Sounds economical..........

      The greenies will buy them up.......
        • 4 Years Ago
        Hybrid?
        • 4 Years Ago
        "The Greenies" ? It sounds like a good name for a horror movie!!

        At that price, only the well-to-do ones will be buying them up.
        • 4 Years Ago
        I meant electric. sorry.
      • 4 Years Ago
      That car looks awfully lonely on that beach while the surfers return to their gas-powered Jeeps and hatchbacks.
      • 4 Years Ago
      LMAO, and that would explain why I saw it in San Diego this weekend :)
        • 4 Years Ago
        with those looks and that pricing,
        you probably wont have to worry about seeing another one
      • 4 Years Ago
      Obviously the big manufacturers are subsidising their cars to be competitive.
        • 4 Years Ago
        More likely, big manufacturers are using high volumes to offset costs. It costs a lot less (per-car) to manufacture 50,000 cars than to manufacture 1,000 cars.
        • 4 Years Ago
        EDIT:

        How is this obvious? The only thing obvious is your unsubstantiated assumption.
      • 4 Years Ago
      Vaporvare?
      • 4 Years Ago
      It looks like the Nissan LEAF is the real winner! Every review is positive! Testers are very impressed. Here's why the LEAF wins: Best price, Best distance, Most Room, Best technology. FASTEST. Made in America. I think many people will realize the VOLT is hype and not really an electric car because it has a gas engine, and besides it's tight and small inside. 40 miles on the Volt vs. 100 miles on the LEAF, and about $10,000 less for the LEAF. Hmmm... Can you people see a serious competitive edge here for Nissan? Wait until they release about 6 more EV models including small commercial trucks, vans and so on within the next 3 years. It's not a surprise because Nissan was the first company to commercially sell Electric cars. My advice for GM is to buy Nissan's battery packs and install them on their own cars. Maybe they can even re-badge the LEAF and call it, the TWIG (together we implement greatness).
        • 4 Years Ago
        The Leaf is made in Japan, at least for the first two years of production.
      • 4 Years Ago
      How many could they possibly expect to sell?
      • 4 Years Ago
      What don't these automakers get? They're all screaming "Go electric!" Yet, these are the kinds of prices they charge(no pun intended). People who go electric with this type of car is looking to save money by not having to buy gas. But this price defeats the purpose. A comparable car of this size can get 40 mpg or better for thousands less, especially a used one. This is pointless.
        • 4 Years Ago
        SimpleCar still doesn't get it (shocking, I know). Going green isn't about saving money (at least right now), it's about projecting for the world that you're trying to save the planet. It's trendy. It makes people feel good about themselves. That's what gets people into showrooms to buy a "green" car. Why do you think half of Hollywood owns a Prius despite being millionaires?

        Saving money is for years down the line when the tech is more normalized for the mass market and prices drop.
        • 4 Years Ago
        It's expensive because it costs a lot to produce. After people buy it, and they can advance the technology, the price goes down. That is why PS3's used to cost $600 and now only cost $300. More efficient designs and production methods, cheaper materials because the the production went up to meet higher demand. That's how these things work.
        • 4 Years Ago
        @ SimpleCar

        I stated my point very clearly...that price isn't as big a factor for ownership of these vehicles as you seem to think. The cars pander to a perception that owning and driving them is "better" for the world. Your own run-ins with Prius owners are indicative of this...they mention the gas they save. They don't calculate the cost differences, or mention the dollars in their pocket, they talk about the gallons they aren't using in a time when oil use is becoming a larger and larger faux-pas. Sure, they may think it'll save them money, but there's a reason they tend to be everywhere in more affluent places like Hollywood and SOMA in San Francisco...they're driven by people for whom money isn't the object, but the perception is.

        And while you may not care what others drive, the same can't be said for most people in the market for one of these vehicles. As evidenced from these boards you are NOT the model for a typical car owner or buyer so attempting to apply your own prejudices is ineffective.
        • 4 Years Ago
        why don't you get it, batteries which barely meet the expectations of customers are expensive. plain and simple.
        • 4 Years Ago
        SimpleCar - they are not charging a high rate because the feel like it. It may not be worth it, but that is what the product costs. They cant just magically sell it for $15K when it cost more than that to produce it (I have no idea, just an illustration).
        • 4 Years Ago
        @jrm125

        Just because you have millions doesn't mean you have to drive a million dollar car. What's your point? And I could care less what the Joneses are driving. That's not going to get me into any showroom and doubt celebrities driving a vehicle has any real effect when it comes time to sign on the dotted line(look at Tiger Woods run with Buick). Even GM admitted it really wasn't moving any more vehicles. So your wrong, people do buy these cars THINKING they are going to save money but fail to take the time to run a few numbers and impulse buy anyway because the listen to the sales man about how they won't have to buy gas. Of the 30 or so people I've ran across with Prius'(Prii?), all of them brag about how much gas they save, not that they are doing it to save the planet.
        • 4 Years Ago
        @zamafir

        And your point is? If I see a person looking at this car, I would say to myself "Oh he must want to save money on gas." If I see a person looking to buy a Tesla Roadster, "He must want to go fast in an electric sports car."

        Point is, people that look AT THIS TYPE of car will look elsewhere with the prices they are charging. It would take forever to recoup the cost with a similar gas only car able to get at least 35-40mpg especially if its a cheap used car, which is what this car they are trying to sell looks like.
      • 4 Years Ago
      Looks like an older Kia rio
        • 4 Years Ago
        I had the opportunity to work with them and after seeing their plans, it was a no brainer: RUN! The car is complete and utter cr*p, poorly thought out and with a know-nothing marketing arm.

        It's sad, as they clearly put some smart people on the project.
        • 4 Years Ago
        Epic Fail!!!

        How could anyone justify buying this? Coda?
        • 4 Years Ago
        Based on a Hafei Saibao, actually.
        • 4 Years Ago
        Suzuki Forenza actually...
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