• Sep 21, 2010
Smart ForTwo preys on your back-seat fears – Click above for video after the jump

Are you afraid of getting into your car late at night, only to look in the rearview mirror and see a face staring back at you that isn't yours? Don't lie – we all have those random, irrational fears which are all but unfounded. Capitalizing on just such a fear, Daimler's Smart produced a commercial which preyed on those fears and closed with a clever tagline espousing the fact that Smart ForTwos don't have a back seat.

The ad was a huge hit in Germany, where it was originally slated to run during the trailers in movie theaters. It garnered such approval that it eventually made its way into television spots throughout Europe and has now ended up on Youtube as a "banned" ad. As we understand it, though, the ad wasn't banned, it just never aired in the States. The 'banned" moniker should help it earn some views, but the commercial is good enough on its own to warrant viewing.

See for yourself after you turn on the lights, check behind you and make the jump.



Photos Copyright ©2010 Sebastian Blanco / Weblogs, Inc.

[Source: The Detroit News]



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    • 1 Second Ago
  • 21 Comments
      • 4 Years Ago
      Yeah, the door lock remote would alert of a beating heart inside the car as you approached the vehicle.
        • 4 Years Ago
        ...belongs under comment #1
      • 4 Years Ago
      Just think, this car is so small that after you have an accident in it and you die --they don't even have to remove you--- it becomes your casket too!!!!!!!!!! What a savings that is
      • 4 Years Ago
      Ah, but what about the pelican brief-esque car bomb that goes off when you try to start the car. They didn't think of that one now did they.

      http://www.youtube.com/watch?v=Y0Uq7Lpa9j4
      • 4 Years Ago
      Whenever I see a 'Smart Car', I see someone driving it who ain't.
      • 4 Years Ago
      Those ads are not banned. You call that viral media... why pay for airtime when you can spread funny ads for free? My favorite still is the anti-terror-VW-Polo here:

      http://www.youtube.com/watch?v=vbcADoSz9bg
      • 4 Years Ago
      Next time it could be me hiding in your back seat !!
      • 4 Years Ago
      Sometimes, people get carjacked and killed. Therefore, we should stop using cars.

      Right?

      Anyway... this is why you look in your car before you get in. Also, I am always concerned about women who unlocked their car doors looooong before they get to it or can even see it.
      • 4 Years Ago
      I hate the Smart, but this is an awesome ad.
      • 4 Years Ago
      I understand they are trying to trademark the phrase "rear seat anxiety"
      • 4 Years Ago
      This is clever - a great ad! Give them kudos - turning a negative selling point (no back seat) into a positive -
      • 4 Years Ago
      That was very... Smart.
        • 4 Years Ago
        Very clever ad! Finding it offensive is ridiculous and probably another admaker complaining out of jealousy--how silly can you get?
      • 4 Years Ago
      I LOVED the commercial!!! It's funny!!! Some people are just too sensitive.
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