• 14
Steve McQueen – Click above for high-res image gallery

Even though he's long gone, Steve McQueen and his King of Cool attitude can be found all over the place. His name, likeness and films are licensed by numerous companies for the purpose of hawking everything from t-shirts, hoodies and watches up to full-size motorcycles and automobiles. The actor and accomplished racer can now add a new product to his long list of for-sale items – cologne.

If you've ever wanted to smell like one of the coolest guys to walk the Earth, you can do so as of September 20, 2010, when the new Steve McQueen cologne becomes available online.

The cost of smelling "cool" (which is, apparently, a top note of fresh green fruit, a hearty section of cardamom, sage and cinnamon and a base woody cedar tone) is hardly cheap; the listed price is €190, or almost $250 US. That's before taxes and shipping, too. But hey, it comes in a limited-edition gift box

If you really want to smell like McQueen, your best bet is to find a Porsche 917 and spend a few hours behind the wheel until you reek of awesome. Wait – that's too expensive as well. Truth is, no one will ever be like Steve McQueen, regardless of what they spray on themselves.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 4 Years Ago
      Take a generic spray fragrance bottle, fill with 99.5% alcohol, .5% various flower oils (net cost under 1 USDollar), print STEVE MCQUEEN on front, put up a quick website and wait for the suckers to send in their credit card numbers.

      They will make loads of money, sadly...

        • 4 Years Ago
        One part 10 weight racing oil mixed with 104 gas, a dab of grease, pressed though a sweat soaked racing nomex. If it has none of the above I'm not interested.
        Although speaking of trying to interest the opposite sex. A study was conducted on what aroma's women find most appealing; it turned out the scent of another woman on a man is the most seductive sent.
        • 4 Years Ago

        I applaud anyone who can separate a fool from their money.
      • 4 Years Ago
      Steve McQueen cologne? There's something creepy about it....
      • 4 Years Ago
      You just troll for the sake of trolling, don't you?
      • 4 Years Ago
      Anybody notice the cut offs in the background? Are those coming back too?
      • 4 Years Ago
      Smell like Steve McQueen, look like Steve Buscemi.
      • 4 Years Ago
      Auto buffs into cologne absolutely need to check out Bulgari Black (from the jewelry house).

      Rubber + vanilla + leather = brilliant. Then again, Nicola Bulgari has a huge collection of Buicks. He knows cars.
        • 4 Years Ago
        Sorry for the dual post... apparently, it looked like my first post didn't post, but it did.
        • 4 Years Ago
        Who wants to smell like a god damned new car with crappy air fresheners. . . I'll take the scent of gas, oil, and grease as suggested by Tony.
      • 4 Years Ago
      I am positive that Steve McQueen is the father of Chuck Norris. Or at least his uncle.
    • Load More Comments