Daimler AG, parent company of Mercedes-Benz, has been developing its own hybrid technology for years, but the company's products reportedly can't match the hybrid tech found in Toyota's lineup of gas-electric vehicles. Surprised? We aren't. After falling short of matching the efforts of the hybrid champ, Daimler, like Nissan and Mazda, has reportedly turned to Toyota to negotiate a tie-up that would provide the company with key components for its future hybrid vehicles.
According to reports from Japan, negotiations between Daimler AG and Toyota began more than a year ago and the final details are now nearly ironed out. Toyota's position as the global leader in hybrid technology has helped the company shore up gas-electric-related deals with automakers in the past and hopefully, Daimler's name will be added to the growing list of companies seeking Toyota's assistance with hybrid vehicles. Reports suggest that only a few details, like which Daimler models will receive Toyota's hybrid components, need to be ironed out before negotiations are finalized and the deal becomes official.
The Yomiuri Shimbun adds some speculation to the ordeal by quoting "sources" saying:
We're not exactly sold on this idea and we highly doubt that the automaker's actions impact global industry trends with such authority, but Toyota's expansive lineup of hybrids may make the automaker rather reluctant to give electric vehicles a go.Toyota hopes adding Daimler to the list of companies it cooperates with on hybrid cars will counter the global auto industry's current trend toward developing electric cars.