• Sep 18, 2010
Danya Solomon helps manufacturers find customer testimonials – Click above to watch video after the jump

The testimonial is one of advertising's oldest weapons. It's a simple formula: If someone spent his or her hard-earned money on a product and lived to tell about it, chances are it will be good enough for you. But where do advertising companies come up with the jokers that we see splashed all over our television screens? It turns out that they look to one individual with a knack for finding people who are especially loyal to a specific brand or product. Her name is Danya Solomon.

Solomon is responsible for rounding up the everyday Joes and Janes we've seen on ads from Ford and Toyota lately. She spends her days scouring the internet, standing in parking lots and busting down pool-hall doors to find consumers who are passionate about the products they buy. The next time you see an average atomic family stand up and profess their love for a sedan, chances are Solomon had something to do with bringing them to the small screen. Hit the jump to see a few of the commercials she helped cast.

[Source: AOL Autos]





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    • 1 Second Ago
  • 36 Comments
      • 4 Years Ago
      I tend to ignore these people, most will not admit they wasted their money on a terrible product, instead they try to defend their decision no matter how good/bad the product it.
        • 4 Years Ago
        +1...Ask any regular schmoe at the mall parking lot "How do you like your car and why'd you choose this one?" and you're more than likely going to get a reply like: "ummm, this one had a better stereo than the (other mainstream mid-size sedan) and I like this shade of silver better than the other company's.

        The average person is usually pretty clueless about cars. A salesman will tell them that the Chevy Malibu is "sporty looking" and they'll regurgitate that whenever asked "Why'd you choose the Chevy?"
      • 4 Years Ago
      Meh, I bet she's a Russian spy...
        • 4 Years Ago
        Good luck with that, Justin.
        Remember that this is the internet we're talking about here!
        • 4 Years Ago
        Laughter police incoming. NO HUMOROUS COMMENTS ALLOWED!!!
        • 4 Years Ago
        Don't worry Muttons, I laughed and +1'd you :).
      • 4 Years Ago
      Just sent my phone number, email and address to Audi so they can have her contact me for an extended interview.
        • 4 Years Ago
        baby you know what i'm talkin' bout
        • 4 Years Ago
        *soul singer voice* awwwww yeahhhh
        extended interview, baby
      • 4 Years Ago
      Pretty sure the "Toyota Family" story might have come from Facebook... just a hunch.

      Attractive women get all the credit these days!
      • 4 Years Ago
      This really isn't terribly hard to do. Especially when you're hot.
        • 4 Years Ago
        The only people that worship Vida G are 12 yr olds that just discovered "themselves" and prison innmates serving life sentances for murder 1.
        • 4 Years Ago
        I love how everyone that doesn't find her attractive gets low-ranked...that's lame. I can see it, too, her eyes are just weird.
        • 4 Years Ago
        Hey ConceptVBS, Sea Urchin's Alter ego's wife is probably really hot!
        But I'd hate to try and have a conversation with her, or get to know her....
        • 4 Years Ago
        ^ People dont marry simply based on looks. I'd hate to see YOUR wife.
        • 4 Years Ago
        Someone touched a nerve.
        • 4 Years Ago
        If you DON'T think she's hot, I'd hate to see your wife...
        • 4 Years Ago
        If you think she is good looking i'd really hate to see your wife.
        • 4 Years Ago
        As if chin's Alter ego can actually find a wife
      • 4 Years Ago
      ZEROTHOUSAND CASH BACK
      • 4 Years Ago
      Dear Ms. Solomon,

      It would be my pleasure to buy you breakfast and share with you my automotive experiences.

      Regards,
      AB Ho
      (I'm really not a Ho)
      • 4 Years Ago
      Probably most in here follow sports, so you guys heard of Ines Sainz, i think she is hot. I like Kim Kardashian. But this one is too plain Jane, plus her name is Danya Solomon.
      • 4 Years Ago
      Hmm, interesting job this lady has! I'd rather be the one with the car :)
      • 4 Years Ago
      That Toyota family with like a billion Camrys and only Camrys really scares me. I can understand liking the Camry enough to get one, two or three of them over the years, but come on now! That's just boring and stupid. You know one of the reasons why East Germans wanted reunification was that they were tired of driving the same model car!
      • 4 Years Ago
      She looks like she has the same eyes as that famous National Geographic Afgan woman.
        • 4 Years Ago
        Though that Afghan girl had beautiful eyes, I saw suspicion and fear in the. This woman's eye, and her face, are full of warmth and sweetness. She's strikingly pretty. I could look into those eyes for the rest of my life.
      • 4 Years Ago
      What Clippie said. I found the Toyota commercials borderline weird. Literally did not have me thinking Toyota. I get the point, just not the way it's being done. I think the familys just seem sort of vanilla I guess.

      P.S Hot. Seriously, did anyone even need to say that, nonetheless debate it? :)
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