• Sep 17th 2010 at 10:59AM
  • 19
Audi starts thinking smaller, Boba Fett approves – Click above to watch video after the jump

The Toronto International Film Festival is in full swing, and Audi is taking advantage of the crowds to do a bit of advertising. Utilizing scale models, a bunch of magnets and the natural curiosity of human beings, Audi has created a unique marketing campaign which uses a simple statement to deliver a brilliant message.

Hundreds of scale models sticking to various downtown Toronto street fixtures is a good way to draw attention to a brand. The cars are literally stuck to random telephone poles, mailboxes and in front of one sure-to-be surly Cadillac CTS-V. The payoff for this short video (it's well under two minutes) doesn't come until the very end but it ties everything together perfectly. And no, Boba Fett is not the big star of this marketing clip. The "brilliant message" comes through in the end and provides an ah-ha moment for viewers and Toronto citizens alike. Very clever, Audi.

Now we just need Audi to keep running this campaign in other cities so we can score some sweet model-car toys for the office. Check out the clever marketing scheme after the jump. Thanks for the tip, Davor!

[Source: YouTube]

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    • 1 Second Ago
      • 4 Years Ago
      "Nothing sticks like quattro ... except a magnet."

      I kid!

      Simple, yet effective. Can't argue that. I wonder if those are the "curiously strong magnets."
        • 4 Years Ago
        This is true, I suppose that's why they call it 'magnetic ride' for their new sport suspension ;)

        Great idea by Audi without a doubt!
      • 4 Years Ago
      That is a very clever idea. Whoever thought of it deserves a nice bonus.
        • 4 Years Ago

        great minds....
      • 4 Years Ago
      So boring... BMW did the same in Munich with their Isettas, months ago.

      Come on Audi, why you just always copy the others?
      • 4 Years Ago
      I was hoping the message would mention something about not placing it in your pocket with your phone.

      Oh well, people will learn the hard way.
      • 4 Years Ago
      I like it, very simple and low cost for Audi.
      Not like a certain BMW Tiger....
      • 4 Years Ago
      Hmm...Audi wants to go the "simple" route. Ha
      • 4 Years Ago
      nice idea.... cool costumes from star wars :)
        • 4 Years Ago
        fvckin brilliant idea!
      • 4 Years Ago
      Everything a good ad in any medium should be-simple, memorable, brand-specific, and highlighting the most memorable part of your branding plan-and no one thinks of anything but Audi when you say QUATTRO. On top o it all, during an event where serious movers and shakers of public style are in town, and an absolutely unique presentation-wish I had been there to scarf up one of each model-I'll take mine in white, please!
      • 4 Years Ago
      I like it!
      • 4 Years Ago
      This is all well and good until people realize that all of their credit and debit card magnetic strips have been erased, because they put the car in their pocket or purse.
      • 4 Years Ago
      Years ago, Volvo did much the same thing with fridge magnets: "VOLVO ALL WHEEL DRIVE. STICKS LIKE A MAGNET."

      The (flat) magnets had photos of AWD Volvos in all season and the 'compose your own individual words which, in the packaging were in sentences heralding the benefits of Volvo's all wheel drive.

      Audi's spin on this idea was more literal and more public. Clever.

      • 4 Years Ago
      Very clever! I'm jealous! I want one.

      this is much better than when they put up TT statues all over the city
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