• Sep 17th 2010 at 10:59AM
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Audi starts thinking smaller, Boba Fett approves – Click above to watch video after the jump

The Toronto International Film Festival is in full swing, and Audi is taking advantage of the crowds to do a bit of advertising. Utilizing scale models, a bunch of magnets and the natural curiosity of human beings, Audi has created a unique marketing campaign which uses a simple statement to deliver a brilliant message.

Hundreds of scale models sticking to various downtown Toronto street fixtures is a good way to draw attention to a brand. The cars are literally stuck to random telephone poles, mailboxes and in front of one sure-to-be surly Cadillac CTS-V. The payoff for this short video (it's well under two minutes) doesn't come until the very end but it ties everything together perfectly. And no, Boba Fett is not the big star of this marketing clip. The "brilliant message" comes through in the end and provides an ah-ha moment for viewers and Toronto citizens alike. Very clever, Audi.

Now we just need Audi to keep running this campaign in other cities so we can score some sweet model-car toys for the office. Check out the clever marketing scheme after the jump. Thanks for the tip, Davor!

[Source: YouTube]

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