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2011 Ford Edge Sport – Click above for high-res image gallery

The 2011 Edge is just beginning to hit dealer showrooms, but not just in North America. Ford is also routing the popular crossover to China in an effort to quench the world's largest auto market's thirst for crossovers. The Detroit News reports that Ford plans to ship between 4,000 and 5,000 copies of the refreshed CUV in the next year, helping the automaker add to its 2.6 percent market share in the still emerging market. Ford will need to charge more for the Edge in China than it does in the U.S., primarily due to the high tariffs which can reach upwards of 25 percent for imported vehicles.

Ford's China operation is excited to have a new product in the fold and Ford North America gets a busier plant and improved economies of scale. The Edge is the first North American product to be imported to China, but Ford is said to be considering more North America exports in the future..



[Source: Detroit News]
Photos Copyright ©2010 Zach Bowman / AOL


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  • 21 Comments
      • 4 Years Ago
      Seeing as we were brothers in arms with the Chinese during WWII, and had bases there to help fight off the Japanese, I think we can say a few things about it. Some of them might be "we're sorry we didn't get there sooner," or "you're welcome for us ending the war," but if you think that China and Japan would ever merge into one nation, you're probably not sane anyways.
      bigapplespirit
      • 3 Years Ago
      I have a used 1998 ford taurus in good condition with cosmetic issues. There is only 68,000 miles on it. How much would it cost me above the bluebook value of 3250 dollars to export to a buyer in China from New York? What other country might be less expensive to export if I had a buyer. I do not have a steering wheel other than the American model of it being on the left side. Does this provide a barrier for sales to another country?
      • 4 Years Ago
      This is indeed a good move, crossovers sell surprisingly well there, VW Touareg and Audi Q5 are built locally, Mazda CX-7 will start local production later this year, it makes sense for Ford to get into this game quickly. My guess is Ford is testing the market, if they hit the sales target local production could be on the table as well.
      • 4 Years Ago
      "The Edge is the first North American product to be imported to China..."

      I do believe the Buick Enclave was first to be imported to China.
      • 4 Years Ago
      ignore my comment, i just read your other posts @dest and friends. You're insane.
      • 4 Years Ago
      because china the country has high fuel economy mandates / very low salaries. there wouldnt be enough sales of this model to justify building/modding an entire factory. It's generally agreed upon that you need 25-50k+ sales to build it in the region.

      I have a question then, why are people in china so against the US?
      • 4 Years Ago
      Yeah sure they detest imports. Notice the hordes of Chinese day-tripping to Hong Kong in order to buy Gucci, Louis Voutton or any other luxury product made anywhere BUT China. That is on top of the gray market that exists for luxury imports.
      • 4 Years Ago
      It mab not be a good news, since more and more Chinese love compact cars and hatchbacks. Fewer people want to buy a big car like crossover, they just want to own a big saloon...
        • 4 Years Ago
        I think there are plenty of rich Chinese businessmen who would like to be driven around in the back of an Edge to hope for 25k-50k sales per year.
        • 4 Years Ago
        China is a big country, 5000-10000 Edges are not even a drop in the bucket.

        It'll be easy enough to find people who would like to drive different cars than the rest of the population.

        For a 10M vehicle market, you're looking at 0.0005% of the market. If 99% of the market hated crossovers and 1% loved it, you'll still have a market of 100,000 buyers to sell the 5000 Edges to.

        You can generalize all you want but Ford will still be laughing all the way to the bank.
      • 4 Years Ago
      It would do well there.
        • 4 Years Ago
        Can someone explain why in the Sport gallery linked above, there are two center stacks? One shows a single tactile button and touch buttons and then a few other photos show two tactile buttons and no touch buttons. I assume this is all photos for the same car, yet I'm confused by the differences in the photos in that gallery.
        • 4 Years Ago
        Yeah, that Edge in the picture already looks factory riced enough to be a hit in Asia.
        • 4 Years Ago
        One is the more expensive Sony option, the other is the base.
      • 4 Years Ago
      If they do plan to sell the Edge in China, then good for them. I hope it does well.

      Also, on one of the China forums, Ford plans to introduce the Lincoln brand in China by 2012. If their current lineup is anything to go by, they're wasting their time. Ford needs to make Lincoln more exiting for the US before selling it anywhere else.
        • 4 Years Ago
        Considering how well Buick was doing in China long before it got interesting I don't see an issue for Ford with the current Lincolns. The big issue this will bring to the forefront is the fact that there is such a massive tariff on imported cars in China. If the Chinese want to sell cars in North America they need to level the playing field in China. I think Ford is going to use these test cases as a way of highlighting that fact.
        • 4 Years Ago
        " I don't see an issue for Ford with the current Lincolns."

        I do. Virtually everything Lincoln offers is a badge-engineered Ford, with a different nose and tail. The last decent car Lincoln offered was the LS, and Lincoln dropped the ball on that because they were too busy promoting the Navigator.

        Like I mentioned before, Lincoln has become the new Mercury.

        If Lincoln is serious of competing with BMW, Mercedes, etc., then they need to build something worth getting exited about. They don't and can't even compete with Cadillac anymore.
      • 4 Years Ago
      Gua needs to find some other site to troll.
      • 4 Years Ago
      You're an idiot troll. The Chinese actually highly respect imports and make fun of their domestics more than anything. Foreign cars not built in China are especially respected as luxury items compared to those built in China as part of partnerships or whatnot. The Chinese only hate Japanese imports (but grudgingly buy them anyway) because they hate Japan for its WW2 atrocities. They have no such qualms with American companies.
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